00:00I spent time at Amazon. If you were around in the 90s, you knew that Amazon was just another
00:05company. There was nothing, nothing at all special about Amazon. Up until a point, Jeff Bezos got to
00:11his development team and said, hey, I want one click purchase. And his dev team shouted back,
00:17well, we can do it. And Jeff says, no, I want one click, one click. So that went back and forth
00:22until guess what? Amazon got one click purchasing. And in the retail world, I think Amazon, last time
00:28I checked, owns 57% of all retail sales because of the simplicity of it. So I learned from and quite
00:37frankly, I like things that are simple. It's been my experience that things are exponentially more
00:42complex on the other end to make things simple. And that's why people don't.
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