Les Entreprises à Succès // GO ON GROUP

Les Entreprises à Succès - Forbes

Go-on Group se positionne comme un acteur clé du développement commercial international, en accompagnant les entreprises dans la recherche de nouvelles opportunités et l’expansion de leur activité. Grâce à une expertise affirmée dans la vente, le groupe aide ses clients à conquérir de nouveaux marchés et à développer leur portefeuille clients à l’échelle internationale.

Transcript

00:00Comment réussir-vous dans le développement de business quand tout continue de changer ?

00:04Voyons voir avec le groupe Go On Group de Real Mosseux en Paris.

00:21Jean-Luc, bonjour.

00:23Bonjour, Alexia.

00:24So, you are the CEO and founder of the company Go On Group.

00:31Yes, I am.

00:31What motivated you to found this company in 2005 ?

00:36Problems.

00:38Or finding solutions.

00:39Okay.

00:39Yes, so basically years ago, I was involved in sales.

00:44And, yeah, it was a difficult moment where I was walking from an experience to the other.

00:53And finally, in the second one, I was successful and too much sales.

01:00Okay.

01:01And then spending my holiday on the beach, not taking care of my kids.

01:06Okay.

01:06And then I was really wondering, hmm, why I'm doing this?

01:10Ah, okay.

01:11Because it was really too much work during, yeah, time that you should take privately.

01:17So I said, hmm, could be a good idea to dedicate time to structure sales, organize myself because I had also requests from other companies.

01:32And I couldn't take it because time was over.

01:35Yeah, we didn't have time, yeah.

01:36You have five days, 10 hours, yeah, 12 hours maybe, and it's too much.

01:42And then also the holidays.

01:44So I said, okay, if I structured this, I can take more business.

01:47I can do more.

01:48And I started to think how to structure.

01:50And that was also the decision to take, to choose the name Go On.

01:56Because not looking at the troubles, but looking at solutions.

01:59Sure.

01:59And at the end, I'm here.

02:01It was a good idea.

02:02So I think structure sales, this was a key decision for me.

02:08And so can we talk a little bit about your offers and services?

02:11What do you offer and for which sectors or activity?

02:15Yes.

02:16So basically, we started to offer to our clients, to corporations, small and medium corporations mainly,

02:23all divisions of multinational companies, to outsource their sales.

02:28Because we develop a clear process, we are efficient, and therefore, for companies,

02:36it's convenient to outsource sales, which is a difficult activity.

02:42Yes, part of the hiring, yeah, yeah.

02:44It's hard to hire good sales, so.

02:47It's absolutely difficult, and so that's what we specialize.

02:52We help, we like to help our clients to generate more sales.

02:55And we have internal processes, we have front sales, back office sales, and then we have created

03:06an ecosystem around the sales, because we concentrate on that.

03:10Our clients, they concentrate on their activity, product, and services.

03:15And we concentrate on their sales, and we try really to do our best to make them successful, so.

03:25Okay, and you also created a platform, right?

03:28Yes.

03:29Could you tell us a little bit more about this platform?

03:31Yes, so time of changing.

03:33Yeah.

03:34So as you figure out, so we all hear about new technologies, but also about new generations.

03:41So our processes also were very much oriented to relationship, creating a relationship.

03:49Okay.

03:49And this is cost a lot of time, and now due to communication channels,

03:54it's difficult to create relationship, because it's a lot of digital.

03:58So we invested in Houston in a new venture.

04:01It's a startup called Xpylon.

04:03And basically, we are trying to even more digitalize our real working process.

04:13And that's what we are doing.

04:14So really, a digital sales process to help our clients.

04:19The advantage is that this is a global approach, and it is not anymore related to geography or industry.

04:26We can welcome any kind of company.

04:29And of course, we are optimizing the processes, but any kind of company in any market.

04:35Yes.

04:35So that's what we are doing.

04:38And talking about geography, you also have subsidiaries, like in Monaco, right?

04:44Yeah, Monaco is the headquarters, yes.

04:46Okay.

04:47And you are based in other cities, other countries?

04:51Yes.

04:51Monaco, it's our headquarters, it's a great place, but it's very tiny.

04:55Okay.

04:56So, and our clients are looking for big markets.

04:59So the main market is Germany, where we have three offices.

05:02Oh, wow.

05:03Yeah.

05:04And then we have UK with London, Houston, US.

05:09Now it's the third market, because the second one is France, related to Monaco, of course.

05:15But the US, it's currently our main target for this year, despite also the news that you are reading,

05:25we are very optimistic.

05:26Sure, sure.

05:27Yes.

05:27You still have to conquer the United States.

05:29It's okay.

05:30Of course.

05:30Whatever happens.

05:31It's the biggest economy.

05:32If you want to do business, you have to be there.

05:33Of course, of course, you do.

05:35So you also founded Xpilon in January 2024.

05:41Could you please tell us a little bit more about that?

05:44Yeah, that's the digital platform.

05:47Xpilon wants to replicate the sales process.

05:52The way we want to do is really to follow also the new generation.

05:56So we see that the communication channels have changed.

06:00Before it was the meeting, driving to a meeting, taking hours, taking time to speak with people.

06:06Now, new generation are even not sending email anymore, are not calling on the phone.

06:11They are texting.

06:13And they are looking to social media.

06:15So, of course, TikTok, Instagram, we don't target those social media.

06:21But we are looking, for example, to other channels like LinkedIn.

06:24And that's at the center of Xpilon are opportunities of business.

06:30And instead of posts related to people like LinkedIn, we create a digital application,

06:37a digital platform that has at the center of business opportunities.

06:41So every post, it's a business opportunity.

06:45And, of course, for users and clients is a good opportunity.

06:50It's a quick way to access opportunity in the market, in the international marketplace.

06:59And behind, there is, of course, AI system.

07:05Yes, taking care of the matching.

07:08And the goal is a deal-making platform.

07:11Okay, so a lot of things are going on.

07:14Congratulations. A lot.

07:15And what can I wish you for 2025?

07:18Well, even more.

07:21More projects?

07:22Yes, more projects.

07:24That's normally for us, it's a turbulent time.

07:30Are good times because company, unfortunately, they struggle.

07:35So they are looking for solution.

07:37And for us, these are times where we can gain more clients and we can grow.

07:43And so 2025, we wish to have more clients.

07:47We are growing.

07:48And so we are happy about that.

07:50Well, this is exactly what I wish for you to 2025.

07:54Thank you so much.

07:55Thank you.

07:56Thank you very much.

07:57Thank you for watching and see you soon on Forbes.fr.

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