00:00Just by making this one change, we're getting 13,000 clicks and 1.4 million impressions on
00:05our client's website. They're getting a huge amount of traffic on their website,
00:08and this strategy of ours has generated 128 calls from their Google business profile.
00:13What is that change? Well, we alt-tagged all of the images on their website. For instance,
00:18if we go to the Italian plumber page and check the source code of one of their images,
00:21we can see they have the alt-tag local plumber near London. Now, this will help their image
00:26and website rank for any searches related to plumbers in London. The alt-tag has to match
00:30the image and the page. So if it's a London plumbing page, the alt-tag must contain words
00:34like London and plumber. If it's a boiler repair page, the alt-tag should contain keywords like
00:39boiler repairs. So make this change now and you'll see a sharp increase in your website traffic.
00:44And subscribe for more local SEO tips.
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