Is Your Website LEAKING Agency Leads?

One Base Media

In this video, I’m going to show you exactly how to turn your website into a lead-generating machine for your agency!

Transcript

00:00In this video, I'm gonna show you exactly how to drive

00:02a large amount of traffic to your agency website.

00:05As you can see here, our website, OneBase Media,

00:07generates around 7,500 clicks a month.

00:10That's 7,500 people landing on our website

00:13every single month, checking out our content,

00:16and all of this traffic is from our ideal target audience.

00:18You can also see from our engagement rates

00:20that visitors are sticking around,

00:22which means our content is doing the job.

00:23This traffic translates to a huge number of leads

00:26for our agency, and I'm gonna break down

00:28exactly how we do it.

00:29I'll walk you through the steps we take

00:30to generate these leads, so you can do the same

00:32for your agency.

00:33So if you're looking to grow your website traffic

00:35and generate more leads, this video is for you.

00:38Now, the first thing you need to do

00:39is niche down your website, and what I mean by this

00:42is choosing a specific target audience or avatar

00:45that you can serve really well.

00:46You need to identify who your ideal clients are,

00:49understand their business,

00:50and pinpoint the issues they're facing.

00:52The key is to really understand your client's pain points

00:55and then build your website content around that.

00:57A common mistake I see with a lot of agencies

00:59is trying to offer too many services

01:01to too many different types of clients.

01:03They might have a dropdown menu on their website

01:05with services for e-commerce, local businesses,

01:07dentists, chiropractors, and so on.

01:10This can be confusing for potential clients

01:12who land on your site.

01:13They might not be sure what you specialise in,

01:14and this confusion could stop them from making an inquiry.

01:17When you're offering 100 different services,

01:18it's hard for your ideal client to feel like

01:20you're the right fit for them,

01:21because your message isn't directly addressing

01:23their specific needs.

01:25Now, I'm not saying that a broad approach

01:26doesn't work for some agencies.

01:28It definitely can.

01:29But if you want to cut through the noise and grow quickly,

01:31I highly recommend niching down.

01:33Focus on a specific type of client

01:35and speak directly to them through your content.

01:37This will not only help you attract more traffic,

01:40but also ensure that the traffic you do get

01:42is more likely to convert into leads.

01:44So for instance, if you type in law firm marketing on Google

01:47and look at the first page,

01:48you'll notice there are companies

01:49that specifically cater to marketing for lawyers.

01:52Let's take a look at one of these websites.

01:54Okay, you can see headlines like,

01:56get more clients with a law firm marketing agency.

01:58And it's clear they're targeting a specific niche, law firm.

02:01Now, when we run this website's domain through Search Atlas,

02:04it shows us how well this site is performing.

02:06You can see that they're an SEO and marketing agency

02:09exclusively for law firms,

02:11and their messaging is tailored to help grow law firms.

02:13You can also see they're generating

02:15a significant amount of traffic from the United States.

02:17And the impressive thing is,

02:18this is a relatively new website.

02:20It's only been around a few years,

02:22but the traffic has grown considerably.

02:25They're getting around 7,500 visitors each month.

02:27This is exactly what I mean by the power of niching down.

02:30If we look at their pages,

02:31they've created highly specific content

02:33like best law firm websites,

02:35best SEO companies for lawyers and attorneys,

02:37and best law firm accounting software.

02:40And what they're doing here

02:40is strategically targeting their content

02:43to attract their ideal audience.

02:44So when a law firm searches for accounting software

02:47and lands on their page,

02:48they're not just checking out the accounting software,

02:50they're also being introduced

02:52to this company's marketing services.

02:53It's a smart way to get their ideal client

02:55onto their website and engage with their content.

02:58They've also got content like personal injury statistics

03:01and counsel versus partner,

03:03all highly relevant topics for law firms.

03:05This approach allows them to cut through the noise

03:07and speak directly to a specific audience,

03:09effectively turning their website

03:11into a lead generation machine.

03:12This is how you can really stand out

03:14and attract the right kind of traffic

03:15that's more likely to convert into leads for your business.

03:18And this is exactly what we do on our own website.

03:21We focus specifically on tradespeople,

03:23predominantly in the UK,

03:24although we do have clients from all over the world.

03:27We use the term tradespeople

03:28to clearly define our target market.

03:30The next key point to consider

03:31is shifting the conversation from your services

03:34to the outcomes you provide.

03:36Honestly, people don't care about the fact

03:37that you offer PPC or digital marketing services.

03:40What they're really interested in

03:42is how you can solve their specific problems.

03:44In our experience,

03:45tradespeople have particular pain points

03:47such as they might find themselves stuck

03:49doing small, odd jobs

03:50rather than landing bigger, more profitable projects.

03:53They may also struggle to get work consistently

03:56throughout the year.

03:57So what we do is help them secure larger,

03:58more lucrative jobs

04:00and maintain a steady flow of work all year round.

04:02We also address another common concern here on our website,

04:05such as the belief that working with a marketing agency

04:08will take ages to show results.

04:10Right off the bat, we tackle this on our website

04:12by emphasising how quick and easy it is

04:14to get started with us.

04:15By narrowing our focus,

04:16we not only understand our clients' challenges better,

04:19but can also speak directly to them on our website.

04:22We list these common issues right on our homepage.

04:24When potential clients visit our site

04:26and see that we truly understand their struggles

04:28and have solutions tailored for them,

04:30they're more likely to engage with us

04:31and get started right away.

04:33Another key element

04:33is having a simple navigation on your website.

04:36Like I mentioned earlier,

04:37many agency websites tend to have a dropdown menu

04:39under the services tab

04:40with a tonne of different services listed.

04:42This can be confusing for visitors

04:44as they're bombarded with all these different options

04:46and a lot of technical jargon

04:47that they might not even understand.

04:49Instead, what you want

04:49is a clean, straightforward navigation.

04:51People visiting your site

04:52usually want to see a few key things.

04:54They want to know who your team is,

04:56they want to understand how your services work,

04:58and they want to see results.

04:59The results page is really important

05:01because it shows potential clients

05:02that you've achieved the outcomes they're looking for

05:04with other clients in their industry.

05:06We also make sure to push out a lot of content,

05:08like videos, podcasts, and articles

05:10to keep the site engaging and informative.

05:13And then, of course,

05:14there should be a simple Get Started button

05:15that makes it easy for them to take the next step.

05:17And that's pretty much the gist of it.

05:19Keep your website navigation simple

05:21and focused on what your visitors actually want to see,

05:24and you'll make it a lot easier

05:25for them to become your clients.

05:26Next, you want to make sure you're targeting

05:28the right keywords that your potential audience

05:29will be typing into Google.

05:31For example, if you're targeting roofers or plumbers,

05:33you need to think about what those professionals

05:35are actually searching for.

05:37They're probably not just typing plumbing into Google.

05:39They're more likely looking for something

05:40like plumbing leads, plumbing lead generation,

05:43or plumbing marketing companies.

05:45So let's say we're focusing on plumbers in the UK.

05:47We'd go into Search Atlas,

05:48put in our keyword, plumbing lead, over here,

05:51and then set the location to the UK.

05:53As you can see, this keyword is getting

05:54a decent amount of searches each month.

05:56You can also see data like the cost per click,

05:59traffic potential, and keyword difficulty,

06:01which helps you figure out how competitive the keyword is.

06:04In here, you can also see different keyword variations,

06:06like plumbing job leads, plumbing leads free,

06:09and plumbing leads London.

06:10These are all very targeted searches

06:12from potential customers who are ready to engage

06:14with a company to get more leads.

06:15And once you have this list of keywords,

06:17you can start creating content around them.

06:18For example, if you're focusing on plumbing leads,

06:20you could build a service page explaining

06:22how you generate leads for plumbers

06:24with a call to action and a contact form

06:25to capture those leads.

06:27You can also create blog posts that dive deeper,

06:29like how to run Google ads for plumbers,

06:31how to run Facebook ads for plumbers,

06:33or best ad copy to use for plumbers.

06:35By building this kind of content

06:36and targeting these keywords,

06:37you'll gradually rank higher on Google.

06:39Over time, this will help you generate more leads

06:41for your agency as you're addressing exactly

06:43what your target audience is searching for.

06:45Finally, you need to have a clear call to action

06:47throughout your website.

06:48A common mistake on many agency websites

06:50is to only have a contact page

06:51or a single CTA in one spot.

06:53Instead, you want to have CTAs strategically placed

06:55throughout your site,

06:56so that no matter where visitors are,

06:58they can easily see and access them.

07:00You also need to constantly post articles

07:02and blogs on your website.

07:03For example, on our website,

07:05we consistently post content like

07:06construction account roles and responsibilities,

07:09how to rank higher on Google Maps,

07:11and Google ad hacks for service businesses.

07:13These types of articles address common challenges

07:15our clients face and provide them with valuable insight.

07:17When you post content on your website,

07:19you should also share it on your social media channels,

07:21like Facebook, LinkedIn, and Instagram.

07:24This increases your reach and helps drive traffic

07:26back to your website.

07:27We also repurpose a lot of our YouTube videos

07:29and convert them into blog posts.

07:31So for a video on how to rank higher on Google Maps,

07:33for example, we'll transcribe the content,

07:35clean it up, and turn it into a blog post.

07:38This way, visitors can either watch the video

07:40or read the article, depending on their preference.

07:42The idea is to churn out content at a scale

07:44that helps your ideal audience solve their problems.

07:47The more value you provide, the more likely they are

07:49to see you as an expert in your field.

07:50Some people worry about giving away

07:52too much information for free,

07:53but this is similar to the Alex Hormozy strategy

07:56of giving away as much valuable information as possible,

07:58so when people see the depth of your knowledge

08:00and the value you provide, they're more likely to trust you

08:03and eventually engage with your business.

08:05Thank you for watching until the end.

08:06I hope you got a lot out of the video.

08:08So our goal here is to help you generate

08:09the best quality leads so you can fill out your diary

08:11with more customers and grow your business,

08:14and that's it from me.

08:15And by the way, if lead generation

08:16is a problem for you right now,

08:17then there's a link in the description

08:19that's gonna help you solve that problem

08:20in under three minutes.

08:21And if you want more tips on running an agency

08:23and getting more leads, there's another link

08:25in the description where we've built a series of videos

08:27just for you.

08:28I wanna say a big thank you again for watching this video.

08:30If you wanna see more like this,

08:31please like and subscribe,

08:33and also leave a comment in our comment section.

08:35We read and respond to all the comments we get.

08:37Have a great day.

08:38I'll see you on the next one.

Category

Transcript

Be the first to comment

Recommended