5 Ways To Build A Website Content Strategy

One Base Media

Are you ready to create a content strategy that helps your website rank higher and attract more visitors?   ================== ✅ AGENCY OWNERS & FREELANCERS - Fill your calendar with 80+ appointments each month from dream clients.  https://onebasemedia.gumroad.com/l/onebasemedia ✅ LOCAL SERVICE BUSINESSES - Gain more leads and local customers on a pay-for-results basis.  https://onebasemedia.co.uk/get-local-customers/ ==================  *Tools to use with exclusive FREE trials*  ️ 7 day FREE trial on Search Atlas * https://dashboard.searchatlas.com/register?fpr=one32 ️ Get first page rankings with SurferSEO * https://get.surferseo.com/s1zb7sz610q5  ==================  00:00- Intro 00:56 - competitor analysis 02:27 - Content planning using clusters 04:47 - Using Google  06:03 - Using Google suggest 07:01 - Using TikTok  In this video, I’ll guide you through a simple, step-by-step process to build a winning content marketing strategy, leveraging powerful tools like SEMRush, Search Atlas, and even TikTok!  You'll discover how to enhance your SEO strategy with competitor analysis, keyword clustering, and trend identification, all aimed at boosting your site's performance.  This approach is ideal for roofers, landscapers, plumbers, heating engineers, drainage contractors, building contractors, and other businesses looking to attract more local customers through a targeted local content and content strategy.   Subscribe to the channel for the latest tips and advice on how to generate qualified leads for your construction business: https://www.youtube.com/@onebasemedia1166

Transcript

00:00If you're running a business and aren't at the top of Google when you search for your

00:03service in your local area, more often than not, this is because you don't have the right

00:07content on your website. In this video, I'm going to show you how we build content strategies for

00:11our clients to drive traffic, leads, and customers to their businesses. I'm going to walk you through

00:17exactly how we create service pages, blog posts, and social media content for our clients,

00:22so that you can do the same for yourself if you're a local service business owner,

00:26or for your clients if you're an agency or freelancer. If you're new here, hi, I'm Kirk

00:30from OneBase Media. For over a decade, we've been helping local businesses get more leads,

00:35more customers, and ultimately, make more money. Our videos reveal tips for local businesses to

00:41boost their online presence, and also help agencies and freelancers streamline their

00:45operations and get some amazing results for their clients. If you find our content useful,

00:49remember to like it, and don't forget to subscribe so that you never miss a video.

00:53The first strategy we use to find content ideas for our website pages is by doing competitor

00:59analysis. This is a really powerful way to build your content strategy, and is achieved by looking

01:04at what's already working for others in your industry. First, Google your service and location.

01:09For instance, let's say we're a loft conversion company based in London, so we'll Google

01:13Loft Conversions London. Then we'll scroll down to find a top-ranking website and click on it.

01:18Copy the link of this site and put it into a tool called Search Atlas. Once you've done that,

01:23go to the Pages section. Now you can see all the organic pages that are ranking at the top for your

01:27competitor's website. Essentially, this is revealing their entire content strategy. As you can see,

01:32their homepage is getting a lot of traffic, but you'll also see other pages like Loft Conversion

01:37Costs, which might be driving around 778 visitors a month. You can also see they've made specific

01:43pages dedicated for each of their services, like Dormer Loft Conversions. They also have pages for

01:48specific areas like Loft Conversion Costs in London, or Loft Conversion Costs Birmingham.

01:54These pages are tailored to what people are searching for in those areas, and they're

01:58clearly generating traffic. So what you're going to do is pull all this data and export it into

02:02a spreadsheet. Once you've got it all laid out, you can start replicating these pages for your

02:07own site. You're essentially mirroring their strategy, but with your own unique content.

02:11This method is all about understanding what's already working in your niche, and using that

02:16as a foundation to build your own content strategy. You're not reinventing the wheel here.

02:20You're just making sure your content covers all the bases that are already proven to attract

02:24traffic. Now, the second strategy is to do content planning using keyword clusters. In Search Atlas,

02:30click on Content. In the Content Planner, you'll type in your primary keyword, which is loft

02:35conversions. And below that, you'll add the URL of your competitor's website that's ranking on

02:40the first page. After that, select which country you want the traffic to come from, and then click

02:45Create Keyword Clusters. Once done, click on View Topics. As you can see, this tool has generated

02:51a bunch of keyword clusters for you. It's found 335 topic ideas related to loft conversions. And

02:57best of all, these are all UK specific. So now we have keyword ideas such as attic conversions,

03:03loft and extensions, loft company, and loft conversions Ireland. And beside each keyword,

03:09we can also see their monthly search volume. So this gives you a sense of how much traffic each

03:14keyword cluster could bring in, so you can build your own content around keyword topics that have

03:18high monthly search volume. What's really useful is that the tool also shows you the keyword

03:23difficulty. For example, some of these keywords are marked as easy, meaning they're less competitive

03:28and much easier to rank for. Once you've identified the keywords you want to target, the next step is

03:33to actually create the article. Now we can use this tool to help us create a blog or an article

03:38on any of these keywords. All you have to do is click on Create Article, then select the keywords

03:42you want to target from here and select Create New Article. Now click on Write with AI. The final

03:48step is putting all the headings for the articles we want to create. So put in the title and the

03:53H1 and H2 header tags. After that, click on Generate AI Content. And as you can see, Search

03:58Atlas has now created an article for us that we can use on our website. But a word of caution,

04:02don't just copy and paste the AI generated content as is onto your website. You should definitely go

04:07through the content yourself and make edits. The key here is to use the tool as a baseline.

04:12It gives you a strong starting point, but you'll want to build on it to create the best piece of

04:16content possible. This way, you're not just pumping out generic content. You're crafting

04:20articles and blogs that provide real value and stand a good chance of ranking well on Google.

04:25Once you're satisfied with the content, you can link it to your WordPress site and publish it.

04:29This tool will also score the content out of 100. It will also offer suggestions for improvement,

04:34like different keywords to include or questions to address. The end goal isn't just to create any

04:39old content, but to build articles that go into more detail, offer more value, and ultimately

04:44outrank the competition. Now, the third strategy is to use Google to find content ideas for our

04:49website. So head over to Google and type in your primary keyword, like loft conversions,

04:54and scroll down a bit and go to People Also Ask section. Now, this section is incredibly valuable

04:59because it provides a list of commonly asked questions related to your keyword. For example,

05:03you can see questions like, how much does it cost to convert a loft? Or what is the 10-year rule for

05:08a loft conversion? Now, these are actual questions that people are asking, which means there's a

05:12demand for content that answers them. So let's take a closer look at one of these questions.

05:16Do you need planning permission for a loft conversion? When you click on this, you will

05:19be taken to this website, which has a whole article answering this question. Now, the goal

05:23here is to create a much more comprehensive blog on your site that answers this question in greater

05:28detail. Now, when we run this blog through Search Atlas, we can see that this blog alone is pulling

05:32in nearly 2,500 monthly visitors. So this is a great topic to build your blog on. Each of these

05:38questions represents a potential topic that could be turned into a detailed blog post, or even a

05:43series of posts. There's just a ton of potential content ideas here that can help you dominate the

05:47search engine. So that's how you use the People Also Ask section to build a content strategy.

05:52You find the questions people are already asking, then create detailed, high-quality content that

05:57answers these questions better than anyone else out there. Next, we're going to use Google Suggests

06:02to find content ideas. All you need to do is type in your primary keyword, such as loft conversions,

06:08and then just pause for a moment, and Google will automatically start suggesting related search terms.

06:13This is Google Suggests in action. Basically, Google telling you what people are searching

06:17for related to your keyword. These suggestions are based on actual search data, meaning these

06:22are the phrases that people are actively typing into Google. And then when you click on one of

06:26these suggestions, you'll see an AI-generated snippet from Google itself about that topic.

06:32And when you click on View More, Google is showing blogs from authorities in the industry.

06:36So you want your blogs to be shown up here as well. Basically, Google Suggests can help identify

06:40the gaps in the market. If you notice that a particular suggestion doesn't have a lot of

06:44competition, this could be a great opportunity to create content that fills that gap. So let's say

06:49there's a suggestion for loft conversion kits, and you don't see much in-depth content about it.

06:54You could develop a comprehensive guide about loft conversion kits, compare different options,

06:58and provide pros and cons. The next strategy is to use TikTok to come up with content ideas for

07:03your social media. So go over to TikTok, and in the search bar, type in your primary keyword,

07:08which is loft conversions. Now you can see all the videos that are related to loft conversions.

07:13You can see this video of a bedroom loft conversion has 1.2 million views. That's 1.2

07:18million sets of eyes that could be on your work. If you're doing a job like this, or even something

07:23similar, you want to start documenting your work. This is the kind of content you should be creating

07:27every time you convert a loft. This is what people are engaging with, simple, progress-focused

07:32content. You just need to look at the top-performing content and replicate what's working.

07:37Scale it up by creating more content than your competitors, and you could completely dominate

07:41your industry on TikTok and other social media platforms. Also, when you look at the sidebar,

07:46you'll see related searches people are making. You can use these suggestions and start making

07:50content on these topics as well. And that's how to build a content strategy for your local service

07:55business. Thank you for watching until the end. I hope you got a lot out of the video. So our goal

07:59here is to help you generate the best quality leads so you can fill out your diary with more

08:03customers and grow your business. And that's it for me. And by the way, if lead generation is a

08:08problem for you right now, then there's a link in the description that will help you solve that

08:11problem in under three minutes. I want to say a big thank you again for watching this video.

08:15If you want to see more like this, please do like and subscribe, and also leave a comment

08:19in the comment section. We read and respond to every comment we get. Have a great day.

08:24I'll see you on the next one.

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