Pick A Niche & Get Leads [FAST] For Any Local Service Business

One Base Media

Whether you're new to the game or looking to grow, we’ll guide you through every step to dominate your local market.   From local marketing strategies to mastering local lead generation, this video is packed with actionable tips.  Here’s what you’ll learn:  - How to pick the perfect niche for your local business. - The best way to choose and set up your domain name. - How to structure your website for maximum lead generation. - What to post on social media to get thousands of views and attract more leads. - Insider tips on how to rank in the Google Map Pack to boost your local visibility.  Whether you're a plumber, landscaper, or offer any local service, these tips will help you generate more leads and grow your business. Don't forget to like, subscribe, and hit the bell for more local marketing tips!

Transcript

00:00In this video, I'm going to show you how to get leads and sales fast for any local service

00:05business. We'll be using some simple but really effective techniques that you can apply right

00:09away. If you're new here, hi, I'm Kurt from OneBaseMedia, and for over a decade, we've been

00:14helping local businesses get more leads, more customers, and ultimately make more money.

00:19Our videos reveal tips for local businesses to boost their online presence, and they also help

00:23agencies and freelancers streamline their operations and get some really amazing results

00:27for their clients. If you find our content useful, remember to like it and don't forget

00:31to subscribe so that you never miss a video. Okay, so the first step is to Google your service

00:35and location. For this video, I'm going to search for plumbers in London. Now, once the search

00:40results come up, we're going to focus on the top organic listing. In this case, it's Pimlico

00:45Plumbers. Now, this is important because these businesses which are ranking on the first page

00:49are doing something right, and we want to implement the same strategy for our website as

00:53well. Next, we're going to take the URL of this top ranking website and drop it into SEMrush. This

00:57will allow us to see how much organic traffic this site is getting. We'll click on organic traffic,

01:02and now you can see the most popular keywords that people are searching for every month.

01:06These keywords are sorted by volume, showing you exactly which keywords are being searched the

01:10most. For example, you can see a lot of people are searching for extractor fans, and SEMrush also

01:15shows you the keyword difficulty level. If the difficulty is green, it means it's relatively

01:19easy to target. If your business involves installing extractor fans, you can see that

01:24there are around 22,000 people searching for this service each month. That's a significant

01:28number of potential customers. As we keep scrolling, you can see this keyword, leak detection,

01:33has close to 15,000 monthly searches and has commercial intent, meaning it's a great keyword

01:38to target because people are searching for this term with an intent of hiring for this service.

01:42Now, we're going to search for this keyword on Google. As you can see, there are some ads at the

01:46top, but we're interested in the top organic result. In this case, it's a company called UK

01:51Leak Detection. When we click through to their site, you'll notice that their entire business

01:56is centered around leak detection. Everything from their homepage to their service pages is

02:00focused solely on this niche. This is a perfect example of a business that has honed in on a

02:05specific service and built their entire online presence around it. Now, let's head over to

02:09SEMrush and put in this website's URL over here. You can see that over the past few years,

02:14their traffic has been steadily increasing with at least 5,500 visitors per month.

02:19What's impressive is that this website is generating significant traffic without needing

02:23a super high domain authority score. Also, they're running ads and have over 1,000 backlinks. Now,

02:28we know this is a good niche to target with high demand but low competition.

02:32Next, you want to create a website that is solely focused on leak detection. For that,

02:36we'll go over to GoDaddy to check out for potential domain name. When we search for

02:40leak detection, we can see leakdetection.co.uk is sadly unavailable. However, GoDaddy often

02:46suggests alternative options such as leakdetectionpros.co.uk. Now, you could either

02:50get this domain or something similar but it has to have the term leak detection in the domain name.

02:55Now that we've decided on the niche and the domain name, the next step will be to market

02:59our services. First, we'll head back to the leak detection website we were analyzing earlier and

03:04we're going to click on the organic traffic and then go to pages. Now, we can see the specific

03:08pages are driving the most amount of traffic. You'll notice that a significant portion of their

03:13traffic comes from the homepage which is likely optimized for key terms like leak detection.

03:17However, it's not just the homepage that's pulling in traffic. They also have a variety

03:21of blog posts and pages focused on specific topics. For instance, they've got blogs on

03:26leak seals, should you use it, and water leak detection and other similar content.

03:31These posts are not just informative but are also strategically designed to attract visitors

03:35through long tail keywords. Each of these pages are built to solve specific problems related to

03:40leak detection which is why they rank well and bring in a steady stream of traffic. So, this

03:44is exactly what we need to do on our websites and create blogs on topics that solve problems

03:49for our customers. The next step is to build service pages targeting different locations

03:53throughout the country. For instance, if you're setting up a UK-based leak detection business and

03:57you want to create service pages for specific towns and cities across the UK. To make this easy,

04:02go to ChatGPT and put in this prompt. List all the towns and cities in the UK. Now, use this list

04:07to create location-specific pages for each area, allowing you to rank for local searches across

04:12the country. You can create pages like leak detection Bedfordshire, leak detection Berkshire,

04:17leak detection Bristol, and so on. By doing this, you target people searching for leak detection

04:22services in those specific areas. When someone in Bedfordshire, for example, types leak detection

04:26Bedfordshire into Google, your service page dedicated to that region has a better chance

04:31of appearing in the search results. The goal here is to build the biggest and best website

04:35in your industry. Go through the content and structure of the leading websites in your niche

04:39and create better content than them. Build more service pages and ensure your content is more

04:43valuable and engaging than that of your competitors. Once you've set up your website, the next step is

04:47to build your social presence. You want to make sure that you're posting regularly on platforms

04:52like TikTok and Instagram. For example, if we go to TikTok and type leak detection, all these

04:56different videos show up. You can see this video has got 2.3 million views. This one, 325,000 views,

05:03and all the other videos have a view count in the tens of thousands. You want to do exactly this and

05:07be aggressive with your posting. If you're confused about what to post, look at what other industry

05:12leaders are posting and just do the same. By constantly posting valuable content, you can

05:16quickly build a substantial following and establish yourself as an authority in the industry. When

05:20people visit your website and they click through to your social media profiles, seeing a highly

05:24active and engaged presence reinforces your credibility. Next, you want to have a unique

05:29offer on your website. Even if you rank at the top of Google and get loads of traffic,

05:33you need something that sets you apart when visitors land on your site. For instance,

05:37this website's unique offer is UK's only no fine, no fee leak detection. Now, to stand out,

05:42your offer needs to be just as unique, if not better. It should be something that makes people

05:47instantly see the value in choosing your service over others. The key is to make your offer so

05:52enticing that it's a no-brainer for potential customers to pick you over the competition.

05:56So make sure your website showcases this unique offer front and center, ensuring that when people

06:01visit, they choose your service immediately. Next up, you want to focus on getting plenty of

06:05reviews on your Google business listing. For example, if you search for leak detection UK

06:10and check the map pack, you'll see companies like Leak Traces Direct with 67 reviews and UK

06:16Leak Detection with 57 reviews at a 4.8 star rating. These reviews play a big role in influencing

06:21potential customers. To stand out, aim to have more reviews than your competitors and a better

06:26rating. It's not as hard as it might seem. If you complete 100 jobs and encourage those clients to

06:31leave positive reviews, you can quickly build up a solid reputation online. This strategy will help

06:36you dominate the map pack and make your business the obvious choice for anyone searching for leak

06:40detection services. Now, the final step in building a strong online presence for your business is to

06:44showcase all your social proof directly on your website. This means plastering your website with

06:49reviews, testimonials, and any accreditations or badges from well-known companies you've worked

06:54with. This builds trust and helps potential customers feel confident choosing you over the

06:59competition. And that's basically it. So to sum it all up, first up, pick a niche by analyzing

07:04a competitor's website. Look for a service with strong search volume and scalability. Next, build

07:10the biggest and best website in your industry using strategies similar to those top players.

07:15Then, make sure your social media presence is huge by posting regularly and engaging with your

07:20audience. Have a unique offer on your site that makes you stand out. And finally, get reviews on

07:24Google, Trustpilot, and other platforms and feature them prominently on your site along with any

07:29accreditations. And that is the blueprint for growing any local service business. Thank you for

07:34watching until the end. I hope you got a lot out of the video. So our goal here is to help you

07:38generate the best quality leads so you can fill out your diary with more customers and grow your

07:42business. And that's it from me. And by the way, if lead generation is a problem for you right now,

07:46then there's a link in the description that's going to help you solve that problem in under

07:49three minutes. And if you want more tips on running an agency and getting more leads,

07:53there's another link in the description where we've built a series of videos just for you.

07:57I want to say a big thank you again for watching this video. If you want to see more like this,

08:00please like and subscribe, and also leave a comment in our comment section. We read and

08:04respond to all the comments we get. Have a great day. I'll see you on the next one.

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