00:00Don't get confused between these two objectives in Google Ads.
00:03Most businesses get confused between search ads and display ads.
00:07Both of them are completely different.
00:09Search ads are all about intent.
00:11When someone searches for a service and you have an offer that can help them,
00:14you show your ads.
00:15Display is not about intent.
00:17It is about you as a business being proactive
00:19and putting your product or service in front of audiences that may be interested.
00:23In simple terms, with search ads, they are looking for you.
00:25And with display ads, you're looking for them.
00:27So if you're a service-based business that's just starting out with Google Ads,
00:31you need to choose search ads.
00:32Later on, you can add display ads into your Google Ads strategy,
00:36but right now, stick with search ads.
00:38And subscribe for more marketing tips.
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