00:00This is the most common reason why your ads are not performing.
00:04You've set the budget too low.
00:05Google Ads is an auction-based system,
00:07and advertisers compete for ad placements by bidding on keywords.
00:10If your budget is too low, your bids may not be high enough to win the auction.
00:14It's that simple.
00:15For instance, you're a landscaping business in London,
00:18and your daily budget is set at £30.
00:20Now, if the average cost per click in your area is £10,
00:23your budget will run out quickly,
00:24and your ad won't show for the majority of the day,
00:27missing out on potential customers.
00:28So if your daily budget is too low,
00:30your ads may not be showing up as often as you'd like,
00:33and in highly competitive cities like London and New York.
00:36In essence, a limited budget can leave you overshadowed by bigger spenders.
00:39Follow for more marketing insights like this.
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