Family run Birmingham restaurant celebrates 20 years in & unveils secret of its success

National World - LocalTV

Sabai Sabai is celebrating 20 years of service. It first opened its doors in Moseley and has since expanded, offering its authentic Thai offerings at five separate restaurants across the region. I'm here to uncover the secrets behind their success over the years.

Transcript

00:00Well, yeah, I think the secret to Sabai Sabai's success has been mainly it comes down to dedication

00:07and attention to detail and just always striving to make sure that everything is as good as

00:12we can do it and also we spend a lot of time trying to make sure the food is of a decent

00:18quality and the chefs are trained well so everyone comes to Sabai Sabai to enjoy the

00:23food and the style of Thai food we do.

00:27During my visit, I was served a Pad Thai. This emblematic dish has been honed for two

00:33decades by the husband and wife team behind this independent restaurant chain. Juri, whose

00:40family in Thailand has a strong culinary background, has overseen the business reach heights beyond

00:46even her own imagination.

00:51It felt like a big achievement for me because I didn't think I'd be in it for this long

00:56to be honest but then again 20 years gone really quickly and I've been very pleased

01:01at the progress and the outcome we've built with our business.

01:07Celebrating 20 years in business, Sabai Sabai has expanded and received numerous accolades

01:13in a challenging hospitality industry. This year marks a significant achievement worth

01:20celebrating.

01:23So to celebrate we're going to have an anniversary menu which everyone can enjoy and mainly it's

01:29from our restaurant in Mosley so we're going to be focusing the area on that but we're

01:35going to have like a couple of little celebration parties and make sure everyone's aware that

01:40we've been in Birmingham City and we have only kind of stayed within Birmingham and

01:43that's where the hometown is Birmingham and that's what we want to celebrate as well so

01:47the people of Birmingham can enjoy what we're still offering today.

01:52Yeah hopefully we can keep going for another 20 years if we have the energy to.

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