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  • 2 years ago
The history of beauty contests suggests that since the 1960s, it has been a matter of concern for the feminists who have been trying to fight the essentiality of beauty through the male gaze.

India’s tryst with beauty pageants dates back to the early 1950s and has evolved over the years with companies taking control. The early days of the Miss India pageant saw multiple editions which were channelled into a single title under the sponsorship of The Times Group’s Femina in 1964.

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Follow the full story: https://www.outlookindia.com/national/politics-of-beauty-contests-can-beauty-be-standardised
Transcript
00:00 Outlook brings to you excerpts from the latest issue titled 'Flawless'.
00:04 Commemorating the International Women's Day, the issue looks at challenges women face,
00:10 from gendered ageism to unrealistic beauty standards.
00:14 A political pageant by Abhig Bhattacharya and Agnideb Bandopadhyay from Outlook.
00:20 Criteria to determine beauty have been challenged by feminists across the world,
00:26 but some feel it can be liberating.
00:28 In 2019, after the photos of 30 finalists of the Femina Miss India pageant came out in public,
00:36 a massive social media backlash ensued, accusing the contest of being racist.
00:41 When the photos of these women, mostly with similar haircuts and fair skin,
00:46 found space in one of the leading national newspapers with the headline,
00:51 'Who will be crowned Miss India this year?'
00:53 Twitter went abuzz with a cry against such typecasting.
00:57 One of the users shared the photo and wrote,
01:00 'Why can't a Miss India be a dusky or a dark brown or darker chocolate brown?
01:05 So much for the love of fair skin. I believe we are the most racist country in the world.'
01:10 Notably, this was the same beauty pageant that crowned Priyanka Chopra the title of Miss India.
01:17 Anti-colour activist, Moona Beti, while talking to the news agency Reuters said,
01:23 'You have youngsters, kids watching this and thinking to themselves, if I don't fit these criteria or this skin tone,
01:30 then I'm not beautiful and I'm not good enough.'
01:35 Though these protests were confined within the walls of social media in 2019,
01:40 the History of Beauty contest and the women's movement suggest that since the 1960s,
01:46 it has always been a matter of concern for the feminists who have been trying to fight the essentiality of beauty
01:54 and its determination through the male gaze.
01:57 The Miss World, Miss Universe, Miss International and Miss Earth contests,
02:01 better known as the Big Four of beauty pageants that have been around since 1951,
02:07 have seen an evolution of the stipulations, regulations and the platform through the decades.
02:14 For this and more, read the latest issue of Outlook.
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