00:00 Sports Press with Rick Harlow, another $1.3 trillion business of sports.
00:05 Your daily numbers game.
00:06 Well, Rob Manford has it right.
00:09 Baseball on the rise.
00:10 A study done of 70,000 fans and advertisers across baseball from the beginning of the season
00:17 reveals some interesting numbers.
00:19 That baseball advertising minutes are twice as valuable, say these metrics,
00:24 the GRPS of hockey as hockey and basketball and almost near football.
00:31 Football clearly number one position, but baseball going fast.
00:34 In the 18 to 34 demographic, the one that baseball wasn't supposed to register in,
00:39 pitch clock potentially, pennant races potentially, whatever the number is,
00:44 baseball appears to be getting younger and appealing to fans and shorter games
00:49 and better demographics appealing to the shorter snackable videos as well.
00:54 So Rob Manford with 171 million fans to play with, heading in the right direction.
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