00:00And for Kalshi, I mean, not a surprise here for me, considering the NCAA tournament in the first weekend is
00:08arguably outside of the Super Bowl, the most popular betting event of the year.
00:12But for Kalshi, they're finding it's their most profitable predicting event of the year as well.
00:18Yeah, last year, this is kind of where Kalshi got on the radar, I think.
00:22They started with the Super Bowl last year, right, where they started taking a little bit of betting on the
00:27Super Bowl.
00:27But March Madness is where it took off.
00:29And over the course of the entire men's and women's tournaments last year, they took about $500 billion in trades.
00:35This year, first weekend, Thursday through Sunday, they're already past a billion dollars traded just on March Madness, again, both
00:43the men's and women's tournaments.
00:45So that's obviously a huge number, lots of games left, including the biggest ones left.
00:49You can still trade on who will win the championship now as well.
00:53They're setting records just about every day.
00:55Thursday, the first day of the main tournament, was their second biggest day outside of the Super Bowl, just more
01:02than $600 million traded.
01:03Kind of goes down over the weekend, obviously fewer games, but obviously it's a huge weekend for Kalshi.
01:09They are going to be, they already have, they're surpassing $3 billion every week now, pretty much like clockwork in
01:15terms of how much is traded.
01:16The only question is what happens after March Madness?
01:19I've been saying this before, though, like what would happen after football?
01:21What would happen after basketball?
01:23They've been doing, they've been adding partners and adding volume just about every week since the Super Bowl, and March
01:30Madness is a big part of that.
01:31But yeah, once there's fewer things to bet on, MLB, of course, starting this week, but not as exciting in
01:38terms of how much is usually traded on it.
01:40But maybe Kalshi threads that needle.
01:42Either way, big weekend for Kalshi.
01:44I'm sure another big weekend coming up this week with the Sweet 16 and Elite Eight as well, leading into
01:48the Final Four.
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