00:00 What role does the Public Affairs role play?
00:05 The role of the Public Affairs, especially in turbulent conditions,
00:09 from an economic, social and legislative point of view,
00:12 has taken an increasingly strategic role.
00:14 And this has involved structures and organizations
00:17 that within them have to make their best resources available.
00:20 This also means coordination skills, coordination economies
00:24 within organizations that must be able to collaborate
00:27 in terms of communication, therefore also in terms of content production
00:31 and solutions to complex problems.
00:34 In this, the role of the Digital is fundamental.
00:36 We talked about it here today in the Italian Communication Forum
00:39 in the relationship between internal communication, external communication,
00:42 public affairs, risk management and investor relations.
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