00:01BFM Business Partner
00:13Je m'appelle Laurence Hamilton, le président de Lucid Motor Europe.
00:18Lucid est un véhicule de véhicule à Silicon Valley.
00:21Nous commençons avec un cœur de technologie.
00:25Et parce que nous savons que les EVs font mieux de les cars,
00:28nous voulons faire mieux de les EVs.
00:33Il commence par trois choses, vraiment.
00:36La première, c'est d'assurer que nous sommes conscients de qui nos clients sont,
00:39où ils sont, et ce qu'on doit être, et ce qu'on doit être offert et propositions,
00:43ce qu'on doit être très clair.
00:45La deuxième, c'est d'assurer que nous sommes service-orientés au premier,
00:49car nous devons construire des confiance et une foundation pour le long terme.
00:54Et pour faire ça, nous voulons travailler avec les mêmes partenaires locaux,
00:58les gens qui connaissent le marché, qui connaissent les clients.
01:01Et c'est pourquoi nous sommes particulièrement content avec notre collaboration avec M.L. Frey en France,
01:07afin d'être capable d'obtenir toutes ces trois choses ensemble.
01:15California était vraiment le premier marché de l'EV du monde.
01:20Donc, en fait, l'expertise de comprendre ce que les clients ont besoin,
01:24aussi, a commencé, vraiment, au Silicon Valley et en Californie.
01:29Donc, nous donnons l'expertise et l'entendement à la table.
01:33Je veux aussi dire que, en tant qu'être basé en Californie,
01:36nous sommes une organisation globale,
01:37from the point of view of engineering and our technology expertise.
01:42So, we've always had a very European angle
01:44on exactly what we're engineering and bringing to market
01:47with that real understanding of what drives EV customer requirements.
01:57The focus was always, and still remains to some degree, on range,
02:01because we see, certainly in Europe,
02:03that maybe about 97% of European drivers
02:07have not yet really experienced
02:09just what a great driving experience an EV has,
02:11but they are maybe concerned about range.
02:14Lucid has solved the range problem.
02:16We have cars that travel up to 960 km on one charge.
02:19So, range is really off the table as a concern,
02:21because we focussed on efficiency
02:24as a key DNA driver of our distinctiveness
02:27and what we bring to the market.
02:29That efficiency will eventually turn into,
02:32also, clear consumer benefits
02:34regarding total cost of ownership,
02:37the cost of charging,
02:38you know, the cost of literally travelling,
02:40which is really where customers, we think, will end up.
02:47We've always been very, very future-focused.
02:49We've recently announced arrangements with Uber and Neuro
02:53around providing robo-taxis,
02:56and also very recently, and very relevant for Europe,
02:59an arrangement with Bolt.
03:01So, I would say that autonomous driving
03:04from a mobility extension point of view
03:08is going to be absolutely critical.
03:12We're very excited to be bringing the lucid distinctiveness to France.
03:18You know, we've seen many, many competitions,
03:20but it's that Western Silicon Valley hub of innovation and technology,
03:25which we think really gives us a distinctive edge
03:27and a point of difference here in France.
03:30Bringing together the right distribution
03:32and the right service partners
03:34means that we will build a good, strong foundation
03:37for French customers
03:38and really offer something very exclusive,
03:40very different, very distinctive
03:42to these clearly identified French customers.
03:47Well, both, of course.
03:50I'm still the sedan guy.
03:54Sporty driving, because I'm a sedan guy.
03:5880%.
03:58It's quicker, and I'm always in a hurry.
04:01Home charging,
04:03because you never ever feel like you are charging.
04:04I'm still the sedan guy.
04:10Merci.
