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Tapas, the popular webcomic and web novel platform, is reportedly shutting down. With more than 100,000 titles, 75,000 creators and over 10 million cumulative registered users, the closure could have a major impact on the creators and readers who built communities around the platform.

In this video, I take a look at why Tapas is reportedly shutting down, what this means for the creators who published their work there, and the challenge of moving an audience to another platform.

I'll also discuss why the situation highlights a larger problem for online creators: what happens when you build your audience on a platform that you don't control?

Did you use Tapas? Let me know your thoughts in the comments!

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Transcript
00:00Another online platform is reportedly coming to an end, and this time it's not a gaming service.
00:06Tapas, one of the most popular platforms for webcomics and web novels in North America, is shutting down.
00:12And while that might sound like just the end of another website, the consequences could be much bigger than that.
00:17Because Tapas isn't just a website where people go to read comics.
00:21It has been a home for thousands of creators who have spent years building audiences, publishing their work, and earning
00:27money from their stories.
00:28So what exactly is happening to Tapas, why is it shutting down, and what happens to all of the creators
00:34and readers who have built communities around the platform?
00:37Let's take a look.
00:39Tapas has been around for years as a platform where creators can publish comics and novels directly for an online
00:45audience.
00:46The platform became particularly appealing to independent creators because it gave them a centralized place to publish their work while
00:52also giving readers an easy way to discover new comics and stories.
00:56According to a report from BigGo Finance, Tapas had more than 100,000 titles, around 75,000 creators, and more
01:04than 10 million cumulative registered users.
01:07Those are not small numbers.
01:09We are talking about a platform that became a significant part of the online comics and web fiction ecosystem.
01:15But now, that entire ecosystem is reportedly coming to an end.
01:21According to the report, Tapas has become what was described as a drag on earnings for its parent company, Kakao
01:27Entertainment.
01:28Kakao Entertainment purchased Tapas in 2021 for roughly $300 million.
01:33That acquisition showed just how much potential the company saw on the platform and the audience that had been built
01:39around it.
01:39But several years later, Tapas is reportedly being shut down.
01:43And one of the biggest problems with this news is how it has been communicated.
01:47At least according to the reports and reactions surrounding the shutdown, the news has spread before there was a clear
01:53official announcement from Tapas itself.
01:55That has understandably left creators and readers frustrated and confused.
02:00Imagine spending years building a comic.
02:03You publish hundreds of pages.
02:05Thousands of people subscribe to your series.
02:07Maybe hundreds of thousands of people have viewed your work.
02:10And then suddenly, you find out that the platform you've been using is going away.
02:14That's a situation some Tapas creators are now facing.
02:18And this isn't simply about losing a place to upload files.
02:21For many creators, Tapas was also a source of income.
02:24Like other webcomic platforms, Tapas generates revenue through things like advertising and its premium currency system.
02:32Readers can spend currency to unlock premium content, while creators receive a portion of the revenue generated by their work.
02:39So when Tapas disappears, creators aren't just losing a website.
02:43They're potentially losing an audience, a source of revenue, and years of accumulated visibility.
02:48One comment that really illustrates the scale of this problem came from PerfectSerenad3, the creator of the Tapas comic Lucifer's
02:55Ace.
02:56They said they had 7,000 subscribers and more than half a million views on Tapas, before adding,
03:02Just gonna go poof.
03:03And that gets to perhaps the biggest problem with shutting down the centralized platform.
03:07What happens to the audience?
03:10Creators can move somewhere else.
03:11They can create their own websites.
03:13They can upload comics to another platform.
03:16They can post on social media.
03:17But getting readers to follow them is another matter entirely.
03:21Think about how many different comics or novels you might follow on Tapas.
03:25Now imagine every single creator moving somewhere different.
03:28One goes to another comic platform.
03:30Another starts a Patreon.
03:32Another creates their own website.
03:34Another moves to a completely different social media platform.
03:37And another might stop simply stop publishing altogether.
03:40For readers, keeping track of all of that can become a nightmare.
03:44And some readers simply won't make the journey.
03:46That's one of the advantages of a centralized platform like Tapas in the first place.
03:50You don't have to remember dozens of websites.
03:53You don't have to follow dozens of individual creators across different services.
03:57You go to one place, log in, and your favorite stories are right there.
04:02That's why some people are now discussing another resolution.
04:05Self-hosting.
04:07The idea is pretty straightforward.
04:09Instead of depending entirely on a third-party platform,
04:12creators can maintain their own websites and keep control over their content and audience.
04:16There are already people sharing resources to help creators get started with self-hosting
04:21and other alternatives.
04:23Of course, self-hosting isn't a perfect solution.
04:25It can cost money.
04:27It requires technical knowledge.
04:29Creators have to handle things that a platform like Tapas normally takes care of,
04:32such as hosting, maintenance, security, backups, and attracting visitors.
04:37And there's still the problem of getting readers to follow you.
04:40That's something no hosting service can automatically solve.
04:44But the Tapas situation does highlight something that creators across the internet have had to
04:48deal with for years.
04:50You don't truly control your audience when the audience exists entirely on somebody else's platform.
04:56We've seen versions of this story before.
04:58Social networks change their algorithms.
05:00Websites shut down.
05:02Companies change their business models.
05:04Files, services get acquired, features disappear, and sometimes entire platforms disappear.
05:10For creators, that means having backups isn't just about saving the files that make up your
05:15comic or novel.
05:16It's also about preserving your audience, keeping copies of your work, having another place where
05:21readers can find you, and whenever possible, building a direct relationship with the people
05:26who support your work.
05:27None of that makes the loss of Tapas any easier for the people affected, because even if every creator
05:33manages to save their work, the community that existed on Tapas can't necessarily be recreated
05:38somewhere else overnight.
05:40A platform isn't just a collection of files.
05:43It's the place where creators and readers discover each other.
05:47It's where people leave comments.
05:48It's where creators see their subscriber counts grow.
05:51It's where readers find their next favorite story.
05:53And once that centralized location disappears, recreating that experience becomes extremely
05:59difficult.
06:00That's what makes the reported shutdown of Tapas worth paying attention to, even if you
06:04never used a platform yourself.
06:06It's another reminder that the internet isn't necessarily permanent.
06:10A service can exist for years.
06:12Thousands of people can build their communities around it.
06:16Creators can depend on it.
06:17Readers can become attached to it.
06:19And eventually, the company behind it can decide that keeping it alive simply isn't worth the
06:24cost.
06:24For Tapas creators, hopefully there will be enough warning and enough resources available
06:29for them to preserve their work and let their audiences know where they are going next.
06:33And for readers, if there are creators you enjoy on Tapas, this may be the time to find
06:38out whether they have another website, social media account, Patreon, or other place where
06:43they plan to continue their work.
06:45Because once a platform disappears, finding those creators afterward may not be nearly
06:50as easy.
06:51The story of Tapas also raises a much bigger question about the future of online creative
06:56platforms.
06:57How much should creators depend on centralized platforms?
07:00And how much control should they try to maintain themselves?
07:03There's no simple answer.
07:05Platforms provide creators with infrastructure, discovery, and an existing audience.
07:10But as Tapas demonstrates, that convenience also comes with a risk.
07:14Because ultimately, the platform belongs to the company running it.
07:18And when that company decides it's time to move on, creators and readers are the ones
07:22who have to figure out where to go next.
07:24What do you think about Tapas shutting down?
07:27Did you ever use Tapas to read comics or novels?
07:30And if you're a creator, does this situation make you more interested in maintaining your own
07:34website or keeping your work independent of a single platform?
07:38Let me know your thoughts in the comments below.
07:41If you enjoyed this video, make sure to give it a thumbs up.
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