00:00Look, we're always excited that the Mata Fair is back.
00:03Every edition brings something new, something exciting.
00:06We try and pump up our creative juices to make sure anybody who comes
00:11is going to have something new to look forward to, right?
00:14So, Mata Fair has been around for a long time.
00:16We're into our 59th edition, right?
00:20And this fair in particular is, I think, our largest.
00:24Yeah, our largest.
00:24So, it spans the whole of MyTech.
00:27That's three levels, about 40,000 over square metres, 2,000 over booths.
00:33We've got about more than 300 over exhibitors.
00:36So, choice is the word of the day, right?
00:41Secondly, it's going to be value.
00:43So, when we set up the Mata Fair, it was to make sure that consumers had a place to go
00:48to get travel packages that were high in value.
00:52Not all cheap.
00:53There's some very nice luxury trips as well.
00:55But whatever you get, you can find an element of value in it.
00:59And last but not least, we made sure we're always at the top because we want to foster
01:03trust in industry.
01:05So, when you come to the Mata Fair, exhibitors are all fully licensed.
01:10So, no scammers on board.
01:11Don't have to worry about, you know, unfulfilled promises or packages that are unrealised.
01:17Come buy and shop with trust.
01:20We're helping our members adapt to how travelers want to discover.
01:24If you're talking about the digitalisation, we are encouraging our members to adopt digital
01:30tools in AI.
01:31As we know now, we live in the AI world.
01:34Everything is done by AI.
01:35The itinerary, the program, everything.
01:37Also, as we know that travelers also, before they ask travel agents, they will ask AI first.
01:42If they want to go, where's the best food they can find everywhere and where's the nice
01:47place, normally they will ask AI before us.
01:50But that's why we also encourage all the Mata members to adopt the digitalisation.
01:55Number one, number two, if you're talking about the ecotourism and experiential travel, we
02:00also supporting the members in developing more diverse product around ecotourism, wellness,
02:05adventure, culture, community-based and rural tourism as well.
02:09And also, we are focusing on the niche market.
02:12Just for information that we also have another platform, we call it Mata Muslim Friendly Travel
02:18Fair, MFTF.
02:19That one is really targeting niche market, the Muslim friendly.
02:23Because as we know, the research said that after 2030, the Muslim traveler is increasing
02:30by 20%.
02:30I mean, that's a good target for the visitor.
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