00:00For Malaysia's biggest travel fair, Mata Fair 2025.
00:05I am very pleased to share that Mata is running its 57th edition of the National Mata Fair here in Kuala Lumpur
00:15from the 5th to the 7th of September at MyTek.
00:19And once again, we are returning as the largest international travel fair in Malaysia.
00:25Now, we are equally proud to announce that the Malaysian Aviation Group, MAG,
00:31is the, once again, official airline partner and premier sponsor of the Mata Fair KL September 2025.
00:40Now, this Mata Fair is set to cover a span of 40,800 square feet with 2,040 booths,
00:48that's 2,040 booths, spread across 10 halls on level 3, on 3 levels, so I apologize.
00:56Level 1, which is domestic, and this year, the level 1 domestic hall is fully taken, fully occupied.
01:03And level 2 and 3, which will be international.
01:05And in response to the increased number of visitors, this time, we've expanded the Mata Fair footprint
01:12by opening Hall 5 on level 2, and we hope this will add more vibrancy and energy to the event.
01:19Sustainability is at the very heart of Mata's mission, and at this particular April Fair, September Fair,
01:25Oh, sorry, in April, we introduced the MESTI, or what we call the Mata Eco and Sustainable Tourism Initiative,
01:33to advocate and initiate a unified strategic approach to sustainable tourism.
01:39So this year, the arena of Malaysia Aviation Group will be completely different from what you've seen the years before.
01:46So if you're going to come to Mata, besides checking out the great deals,
01:51stop over to see the pavilion, because what we're going to showcase you to this year
01:56is what a vision of the national carrier of Malaysia will be in 2030.
02:01So there's a lot more of interactive, immersive experience.
02:05There's going to be AI-driven technology.
02:07There's going to be future forward products being shown in there as well.
02:10So it's a lot more interactive engagement that you'll see in the booth as well.
02:14Now, this September, we're raising the bar with, like I just said,
02:18the most dynamic Mata Fair presence yet for MAG.
02:22There will be interactive experience featuring Malaysia Airlines and Firefly extensive network
02:26and cabin products.
02:29There will be introduction of a first-of-his-kind and AI-powered travel showcase,
02:34giving you a glimpse into how technology can redefine the way we plan and book.
02:39There will be a special meet-and-greet session every year
02:42since the last three or four Mata we've introduced or we've brought in
02:47Malaysia Airlines and brought in Manchester United Legends.
02:51We've never let down those supporters.
02:53We have people coming in from far, from different, different countries,
02:56two Mata just to meet those legends and also buy packages.
03:00Now this year, and I'm going to tease you,
03:02those three legends that come in are not just any ordinary players.
03:06They are all in the era of when they won the best of all the leagues in the championship.
03:13They are among the top 11 players.
03:17They are the best of the best of the first squad way back then.
03:21So, I can't say more than that.
03:26So people will be able to see.
03:28So if you happen to come every Mata from previous now,
03:31very soon probably you'll get all the top 11 players all signed off.
03:36It's like almost a dream come true for a lot of people who love Manchester United or football as well.
03:40Now on top of that, there will be FAM engagement, JDT engagement and all that as well.
03:45There will be instant rewards for every booking and exciting redemption gifts across as well.
03:49With Malaysia sharing us and Asia,
03:51are there specific regional routes or tourism corridors that MEG hopes to strengthen through Mata Fair promotions?
03:59And for Nigel, if you can share some ideas for your sales target, thank you.
04:08Thanks, Hanis, right?
04:10Yeah, so traditionally Mata Fair year-on, fair-by-fair,
04:15we normally target around 250 million in sales.
04:18And so this fair is no different.
04:20However, that being said, we're a little bit more optimistic because with the push, right,
04:27by the government on the BM 2026 campaign,
04:31and also because there has been a lot of renewed interest,
04:34a stronger interest in intra-ASEAN travel,
04:36we are expecting purchases, right, to skew a lot more towards that end
04:41between ASEAN nations and also to see an increase in domestic travel spending.
04:47I mean, if you come to the Mata Fair now and the one coming up,
04:50we've got a lot of new products and attractions that are being offered.
04:54A lot of our principles or a lot of the exhibitors have come up with creative new packages and attractions.
05:01And so we believe that will actually encourage more spending,
05:05especially on a domestic level as well.
05:07thank you.
05:10Thank you, everyone.
05:12We're going to move on to continue.
05:13Welcome to thefires of Sumatra Bilingıp Statistics,
05:14Typically, there's a niche a lot to come up and see as a nice seat
05:27to the marketplace with speakers.
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