00:00Ladies and gentlemen, Mata has been a steadfast pillar of Malaysia's tourism industry,
00:13working to strengthen the ecosystem both locally and internationally.
00:18Our collaborations, especially with the state government of Kedah,
00:22and as a strategic partner to visit Malaysia 2026,
00:26underline our commitment to driving both inbound and outbound growth.
00:31Our goal as an association goes beyond simply increasing visitor count.
00:37We are firm believers that tourism serves as a fundamental pillar
00:41for Malaysia's economic growth and the empowerment of local communities.
00:47At Mata, we focus on exploring niche markets such as sports and ecotourism.
00:53We aim not only to strengthen outbound opportunities for Malaysians to experience the world,
00:59but also, and just as importantly, to enhance inbound offerings,
01:03setting the stage for Malaysia's diverse attractions to global travellers.
01:08Now, tapping into these markets, Mata is proud to announce its first ever
01:13Mata Malaysia Pickleball Grand Slam, scheduled to take place in October 2025.
01:20Additionally, through the lens of ecotourism, we are introducing the rebranded Sustainable Initiative,
01:27the Mata Eco Sustainable Tourism Initiative, also known as MSTi.
01:33And as an association, we must lead by example and encourage our members to adopt sustainable practices.
01:40Bagi kerajaan negeri, penganjuran Mata Fair adalah penting dan sangat bermakna
01:45untuk mempromosi industri pelancongan kepada orang kita sendiri
01:49yang selalu memilih untuk melancong ke luar negara, terutama negara-negara jiran.
01:58Pulau Langkawi terkenal dengan keindahan dan pantai
02:01sesuai dengan sukan air seperti jet ski, berkayak dan lain-lain.
02:06Keindahan pantai dan nyamannya angin laut menjadikan Langkawi sebagai lokasi yang sempurna
02:13untuk pelancong mencari keseronokan, aktiviti mencabar dan ketenangan.
02:20Setelah itu, Kedah ada gelanggang sukan pada golf dan stadium
02:23yang boleh digunakan untuk menganjuran sukan di peringkat tempatan dan antarabangsa.
02:28Kedah negeri yang kaya dengan sejarah dan budaya.
02:31Banyak tapak sejarah yang boleh dijadikan destinasi pelancongan
02:35antara yang terkenal ialah Lembah Bujang dan Sungai Batu
02:38yang merupakan tapak arkeologi tertua di Asia Tenggara usianya ribuan tahun.
02:45Pengalaman ini tidak dapat dinikmati dengan sebarang cara lain
02:50selain datang sendiri ke Kedah.
02:53Tuan-tuan jangan kaya semua yang saya cakap,
02:55tuan-tuan kena pergi tengok sendiri.
02:57Itulah dia punya tema.
02:59Main, pakat-pakat main ke Kedah.
03:01Social media, the freestyle version as Instagram and Facebook
03:05and all the other social media play a digital role right now
03:09to promote Malaysia.
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