00:01I want to get this treatment because I haven't really given much time or self-care to my hair.
00:06I'm using this treatment as just like a nice self-care moment, give my hair some like love
00:11and attention that it desperately needs.
00:18My name is Ricardo Gomez and I'm the owner at Ineffable Hair Salon in New York, Chelsea.
00:23I'm known for doing a treatment called Vela Therapia where I burn the split ends of the
00:28hair using the flame of a candle.
00:30Now I'm actually specialized in balayage, I do that around the world.
00:35Today we're giving Carly a caviar and 24 karat gold leaves treatment.
00:40Hi!
00:41How are you?
00:42Good, I'm Carly.
00:43I'm Ricky.
00:43Tell me what brings you in today.
00:46So I haven't really been doing anything with my hair for like several months.
00:50I experienced a lot of hair loss, especially in 2020 and so I've been doing PRP and I also
00:57had a bad haircut back in like November.
01:00So like we have not done anything to this hair, so I just want to have like a nice self
01:05-care
01:05moment, bring some shine and life back into this hair.
01:08Right, so today we're going to do the caviar and 24 karat gold leaves in your hair, so it's
01:13very luxurious.
01:14Yes.
01:15It's going to help to treat your scalp, so it helps actually on even hair loss, it brings
01:21back all the nutrients that we lose day by day.
01:24It's going to make your hair super shiny as well, and it's a treatment that you can
01:28do once a month or if not, at least twice a year.
01:31It brings back your hair to life, it serves as an anti-aging as well, and it's actually
01:37the fountain of youth for your hair.
01:40Perfect, I love it.
01:41Awesome.
01:41You have me sold.
01:43Once you're here, we wash your hair, we use the Karasai's chronologist for that.
01:48The next thing we do, I have my guests actually helping me to prepare the treatment, which
01:53I open the pearls of the caviar and I break it into a bowl, and then I ask my guests
01:59to
01:59actually pour the deep conditioning on it.
02:01So you're going to give me three spoons and be very generous because we're dealing with
02:07caviar.
02:09And here I'm going to mix the pearls into our deep conditioning, and this is what's going
02:15to go in your hair.
02:16I'm going to do strand by strand.
02:19This will go on your scalp, so you don't have to worry about making your hair too heavy or
02:27feel too oily, okay, because it just adds the right amount of nutrients.
02:35So your hair is going to be very bouncy and super soft at the end.
02:41As soon as I apply this deep conditioning on her hair, I just actually sparkle the gold
02:47around her hair and I let it sit for a little bit.
02:50That way I can massage and go over the hair and do everything that I need to do in order
02:56to get the gold all around her hair.
02:59And the gold, when I put it on my guest's hair, I get that leaf and I put it in
03:03my hand.
03:03And once it's in my hand, I just go over the hair, you know, like that.
03:08If you look on history, Cleopatra used to bath herself in gold.
03:13They say that even on her hair, she used gold as well.
03:17That's why she had such a rich and luxury, like beautiful hair.
03:21I think that even though we're talking about caviar and gold, which kind of like makes
03:27us a little bit scary because of price range, the treatment actually is not expensive.
03:32It's very affordable.
03:34The treatment costs $120.
03:36As a result, you can expect beautiful, luxury, healthy hair, soft, plump and shiny.
03:43All right.
03:44You ready?
03:44Yes.
03:45So I can reveal.
03:46There you go.
03:48My glove.
03:49Here's your hair.
03:50It's so shiny.
03:51Nice and silky.
03:53You see that it's not heavy.
03:55It has lots of shine.
03:57It feels great.
03:59It looks like you have lots of hair still, you know?
04:03The magic that we do here needs to be kept at home when you do your homework, you know?
04:08So the homework, it's a shampoo and conditioner from the same line, which is the chronologist.
04:14Okay.
04:15My hair feels so freaking smooth.
04:19It also smells really good.
04:21Like anyone that hugs me today, they're going to be like, wow.
04:24I don't think I have any hair products that could ever do this to my hair.
04:38Yeah.
04:46You know at all?
04:48Come in and sit there.
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