00:00Yes, we are in the second edition of Fiere di Parma, the visitation of Fiere di Parma
00:03of TuttoFood, so we have a record number of visitors and expositors, we attend 100.000
00:11visitors from all the world, and of these almost 4.000 are managed directly from us and
00:17from the Agenzia ICE.
00:18The Minister is very close to this manifestation, to the agroalimentary sector, and in particular
00:23we have a sense of the Minister because we represent as a Fiera all the industry, all
00:29agriculture, all zootecnia, we are here in front of a stand of the Great Belleza, which
00:32is a primary sector, ortofruttic, this our capacity to interpret the filier is also the
00:41characteristic of our Food Manifest, which we have published this year, which is the idea
00:45of an economy that is related to the territory, of an alimentation that is not a good, but
00:50a value, of something that is not only good, but also salubre and inclusively.
00:57It is a way to live, we Italian, the food that has brought us to have a recognition of our
01:03food as a material material of UNESCO.
01:05It is a way that we want to take all the world with this vocation towards the quality,
01:10rather than the quantity.
01:11The people in the world will always eat more and always better.
01:15I think that TuttoFood is a representation taxonomic of the fact that so many geographies,
01:20not only in Italy, are oriented in this direction.
01:22We are the only firm in Italy that has developed a strategic alliance, even in nature of capital
01:28and equity, before with Colonia, with Fiera Colonia 12 years ago, and now with Fiera Milano.
01:33We are very open, we have different geometries, we think that, as we mentioned this morning
01:40the President Elice Zopas and the Ministro Lobrigida, it is very important that we, with
01:44the food system, we can collaborate, because the competition, at the global level, is made
01:49by ecosystems, not in single countries.
01:52And we, in our small ecosystem agroalimentary, have demonstrated with Milano, today, to be
01:56one of the main players in the world.
01:58Tante novità TuttoFood, 2026 quest'anno, oltre 1500 prodotti innovativi presentati
02:04per la prima volta in questa edizione, abbiamo dei trend nuovi, come per esempio la tradizione
02:09che incontra innovazione, quindi prodotti e ricette tradizionali che incontrano però
02:13ingredienti innovativi e gourmet, alla ricerca comunque del gusto, come la liquarizza con
02:18l'olio dell'alloro che proviene dall'Olanda, oppure il peperoncino giallo dal Peru, quindi
02:23tu puoi inserire all'interno della tua alimentazione veramente identità da tutto il mondo, viaggiare
02:28attraverso il cibo.
02:29Il 30% degli espositori quest'anno sono internazionali, provengono da tutto il mondo, dalla Corea, dalla
02:35Spagna, dagli Stati Uniti, quindi abbiamo veramente collettive dappertutto, tu girando
02:39per i padiglioni riesci veramente a fare un giro all'interno delle culture alimentari
02:45globali.
02:46Per noi il cibo viaggia più veloce delle persone, attraverso TuttoFood tu puoi scoprire ingredienti
02:51da inserire all'interno della tua alimentazione, per noi l'idea è contaminazione, non restrizione.
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