00:00The new roadshow is introduced by the Made in Italy Community,
00:08where we discuss the future of Italian quality artisanal,
00:11part of the Brescia model.
00:13The Brescia model, as it is defined,
00:15is the model that all the Italian province should be ambired,
00:20which remains to the territory,
00:24which poses the history, the values,
00:26the generations of companies,
00:27but especially it is a model that looks far away,
00:30not to stop the national borders,
00:32but to the international level,
00:35investing a lot on innovation.
00:37This model creates value for the Made in Italy,
00:41in Italy and in the world,
00:42and that makes it appetible in all the markets.
00:45It is not easy to replicate the Brescia model
00:49because it is radical and based on a family model,
00:53a family company, extraordinary,
00:56that has built a way to make it.
01:00It is a model to inspire each region,
01:04every province has their own culture,
01:06but the numbers are clear,
01:0818 miliards of exports,
01:10and perhaps the province,
01:12one of the biggest industrialized in Europe,
01:15confirm that this model is a vincense model
01:18to which to inspire,
01:20to which to invest,
01:24so that it can be replicated
01:26in other localities,
01:28in other industrial areas.
01:30What does it mean to represent Made in Italy?
01:32First of all,
01:33we are a bit of an anomaly,
01:34in which we don't produce,
01:36but we sell.
01:38So, for us,
01:40to represent Made in Italy,
01:40it means to represent
01:42the better agroalimentary italian,
01:45to support it,
01:47to grow,
01:49and to expand it,
01:50as we have done it,
01:52because, if I don't erro,
01:53we are talking about 77 miliards
01:56of export agroalimentary italian.
01:58So, we want to support the product,
02:04we want to support the industry,
02:07we want to support the industry
02:09that want to grow in this context.
02:13It is part of our value,
02:16we want to incentivize the territory,
02:18we are an organization of the territory,
02:20so we create and invest in the territory.
02:23The challenges are infinite,
02:26especially in a very fast world,
02:30in a very fast world,
02:30in which changes are incredibly
02:33day-to-day,
02:34from war,
02:36from situations,
02:37from pandemic.
02:38So, what I can say is that
02:40it is important to have clear
02:42the goals,
02:44to have a united team,
02:45to have a united team,
02:47to have the goal,
02:49to have the goal,
02:50to have the goal,
02:50to have the goal,
02:50that the client is at the center,
02:52and from there,
02:52everything is built.
02:53What do you think?
02:55Imprese Italiane made in Italy
02:56means impact on the real economy
02:59and we know that
03:03behind the real economy
03:03there are the daily transactions
03:05of consumers,
03:07and therefore there are the system
03:07to pay.
03:08We, as Bancomat,
03:10we care about this,
03:11so our goal today
03:12is to give,
03:14with new new tools,
03:16with new security,
03:17and innovation,
03:18all that autonomy
03:19that Italy,
03:20but also that Europe
03:21merited
03:23because
03:23today
03:24for two-thirds
03:26from subjects that are not European
03:27but that are not European.
03:28for two-thirds
03:29and European countries.
