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“For a lot of young people, they really have to feel like the work they're doing matters.”

At Fortune #BrainstormTech, Tubi CEO Anjali Sud said that as AI transforms the workplace, leaders must do more than mandate adoption. They need to help young employees feel confident in the value they bring and empower them to drive change themselves.

“Young people can be two things at once: excited to embrace new technology and AI and terrified and intimidated by it,” she said.

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Transcript
00:00For a lot of young people, like, they really have to feel like the work they're doing matters.
00:04Young people can be two things at once.
00:06Excited to embrace new technology and AI, and terrified and intimidated by it.
00:12And so I think there is the job of leaders to, you've got to create forcing functions,
00:17and sometimes that has to be mandates, sometimes that has to be really strong reasons.
00:21But really bringing people along, empowering, giving them confidence.
00:25And what I've learned through that is I'm actually really bad at doing that.
00:30It's the young people who work in the organization who are internal changemakers themselves.
00:36Uplifting them and empowering them and letting them be the people that bring the teams along,
00:41I am finding is allowing us to embrace these new technologies, and particularly AI.
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