00:00American consumers are wonderful because they buy enormous amounts of books.
00:07Individually they buy more than a UK customer does. The American consumer of
00:11course is world-famous in all forms of retail but it applies also to book
00:16selling. So the growth for you will come from what? From getting more people to
00:22just buy more books? I mean the book market is not a finite one. There are
00:26retail sectors if one person sells plus one another person has to sell minus one
00:30it's a fixed market. That isn't the case with books at all particularly the way
00:34in which people buy books in a bookstore. If you come into a bookstore you're
00:37going to be inspired. You're going to come in for one book. You're going to walk out
00:39with three. That's the way it works. The better our bookstores the more books are
00:45sold. The larger the market expands but it's not eating the share of somebody
00:49else. It's not a very sum game at all.
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