00:00The new incoming CEO at Apple, John Ternus, and how he's going to be expected to balance the
00:06profitability of the Tim Cook era with the innovation of the Steve Jobs era. That feels
00:12like a lot for one person. Is it even realistic? I think it is realistic. I mean, look, Apple has
00:17seen tremendous growth under Tim Cook's tenure. What it hasn't seen, however, is hugely new
00:24innovation. There hasn't been something that's wowed people, right? We had the iPhone, we had
00:29the iPad, we have, you know, the earbuds, but there hasn't been anything that's really wowed
00:33anyone in some time. And so I think that when you have this guy who's in charge of hardware
00:37and engineering, the hope is that he'll come up with something that's hugely innovative,
00:41something that feels creative. When you look at Tim Cook, what he was known for was that
00:45operational discipline. He also knew how to work with Trump. That's really what he was
00:49known for and how to work with policymakers, how to work with China as they look to expand
00:54into that Asia Pacific market. But I think right now what they are critically missing is that
01:00innovation, is that creativity and saying, okay, what is the next product we're going to put forward
01:05that has consumers salivated?
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