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Salesforce France CEO: Both leaders and employees need to adapt to AI

Speaking at Vivatech in Paris, Emilie Sidiqian, Salesforce France’s CEO, told Euronews Next how companies should embrace AI and why leaders must drive its adoption from the top.

READ MORE : http://www.euronews.com/2026/06/18/salesforce-france-ceo-both-leaders-and-employees-need-to-adapt-to-ai

Euronews Next is a future-focused news section covering global innovation, science and technology with a European perspective. Our dedicated team of journalists aims to educate and inspire today’s leaders by providing them with analysis and insights into the people and organisations shaping our future

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Transcript
00:00We do believe that AI is not here to replace humans and our philosophy is to put humans at the
00:06center.
00:07And here what you have is a brand new Atlantic City to explain with real cases how to embrace the
00:15AI-powered revolution for the humans.
00:20For instance, you have Shop Ninja. Shop Ninja is 24-7 support in 30 countries.
00:27When it comes to, for instance, ADECO, a service company, guess what?
00:32In less than a year, they deploy AI-powered candidate conversation.
00:37And today, they reach 1.2 million conversations and they manage to accelerate 50,000 jobs covered.
00:45So you see that it's quite massive in terms of deployment and it is at scale.
00:50At the end of the day, you know what? It's a leadership question.
00:54Because AI is AI. It's a technology.
00:58When you really reinvent your business model, it's the leaders to really understand how they will transform every single job
01:09in the company.
01:10So it's not only for the white colors.
01:12It's also for the blue colors that could be augmented and help them in their daily work.
01:17Of course, the white colors are mainly impacted.
01:20Why? Because you can really reinvent the way you work today.
01:24Even myself, guess what?
01:26I am using AI tools every single day.
01:30And I'm pushing my HR team, the marketing, the financial team, not only the sales, you see, to reinvent themselves.
01:38And I think this is a leadership question.
01:40And it should be carried by the CEO and by every single executive committee.
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