00:00he is so willing to talk about failure he was telling me about amazon prime and how that was
00:05one of or could have been one of his biggest failures and when he proposed it he was like okay
00:10free two-day shipping basically how he described it to me is like okay it's like giving everyone
00:15an all-you-can-eat buffet and the heavy eaters show up first and so for a year the economics
00:22of
00:22it were terrible they were losing money because all these people were buying so much and he was
00:26you know giving away all this free shipping and everyone told him like jeff you need to stop you
00:30need to end prime but then over time it proved to be this massive success and it's a huge pillar
00:38of
00:38the company's business today
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