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From 5 Phones Sold to Online Marketing Mastery_ Oppo’s Early Struggles
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00:00but this didn't happen overnight. Oh no, see, when Oppo first launched the find,
00:05they sold just five units in the entire month. You heard that right. One unit sold per week.
00:11I mean, this isn't exactly what they were expecting, but instead of giving up, they doubled
00:16down. In the beginning, they took a page out of Xiaomi's book and focused heavily on online sales.
00:22Back then, the Internet and Mobile Association of China estimated that there were around 70
00:28million smartphone users in China, but only 10 million of them bought their phones online.
00:34This meant that there was still a huge market left untapped. So, Oppo went all in on online marketing.
00:41They spent tons of money on search engine optimization, pay-per-click advertising,
00:46banners, and more. This allowed them to increase their reach and grow their brand,
00:51but this wasn't the only thing that they did. As we mentioned earlier, Oppo was started all the
00:56way back in 1971. This meant that by 2004, they already had a ton of experience in the electronics
01:03industry. They used all of this experience to improve their products. Over time, they launched
01:09more and more affordable smartphones, and slowly but surely, they built up a loyal customer base.
01:15below the end of the video.
01:15This is a very interesting experience with the
01:15websites that are available on Facebook and not only were available on Facebook and Instagram.
01:15We'll be able to take an overview of our platform or Facebook, We'll be able to put this
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From 5 Phones Sold to Online Marketing Mastery_ Oppo’s Early Struggles

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