00:00These innovative devices help Philips maintain a dominant position in the market.
00:04Finally, we have Philips' D&M segment, which stands for Durable Medical Equipment.
00:09And here too, you'll find that Philips is one of the leading players in the market.
00:14While the other categories we discussed were mostly about convenience,
00:17this category is mostly about necessity.
00:20In fact, many people rely on these products to simply live their day-to-day lives.
00:25As such, the demand for these products is quite inelastic.
00:30Also, this segment is highly fragmented with no single company being able to claim a dominant market share.
00:36Instead, there are hundreds of companies all vying for a piece of the pie.
00:40This presents both challenges and opportunities for Philips.
00:43On one hand, it's difficult to stand out when there are hundreds of competitors fighting for the same customers.
00:49On the other hand, though, there is a lot of room for smaller companies to grow.
00:53So, as long as Philips can continue developing innovative and affordable products,
00:58it should be able to maintain its position in this market.
01:01When you look forward, it's a friendship also missed forgiveness that happens when you see it.
01:01There are любим sisters who attended crap.
