00:00In 1960, they entered the mobile phone space and created the first handheld mobile phone.
00:04Then in 1973, they did something that not many companies would have been able to do.
00:08They decided to open-source the design of their mobile phones.
00:12This allowed other companies to use their tech to make their own phones, which resulted in exponential growth.
00:17For example, one of the licensees was a company called Tandy Corporation, which used Motorola's tech to launch the first
00:23brick cell phone.
00:24And another licensee was Philips, who used the tech to launch the world's first car phone.
00:28Seeing this success, Motorola decided to enter new markets.
00:32They launched pagers, digital radios, and even personal jet skis.
00:36But while all of this was going great, the real boom didn't come until the late 90s when Nextel came
00:41out with i-
00:41Nextel was basically a push-to-talk feature that allowed users to call anyone else with a Nextel phone without
00:46needing to dial a number.
00:48It was super useful for businesses, especially those with large workforces.
00:52This led to an era where everyone seemed to have a Nextel phone, including construction workers, policemen, and taxi drivers.
00:58During this time, Motorola dominated the market.
01:01They controlled 50% of the global two-way radio market and 60% of the North American cellular infrastructure
01:08market.
01:08They were literally everywhere.
01:10And when you combine this dominance with the Y2K tech bubble, Motorola soared to new heights.
01:15By 2000, their stock price exploded to $96 billion, making them one of the largest companies in the world.
01:22At this point, it seemed like they'd be a giant forever.
01:24This pes求, buddy.
01:24That's all I wasn't going to add on.
01:24Bet the call.
01:24Let's get one TRACE.
01:24I guess one of these fun моя radiokonferens.
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