00:00As you can see, throughout its history, Philips has always reinvented itself whenever it found
00:05itself in a tight spot, which brings us to the question, what exactly does Philips do today?
00:11Well, today, Philips operates through two main segments, healthcare and personal health.
00:16Their healthcare business includes everything related to clinical health, whereas their
00:20personal health segment includes everything related to home healthcare.
00:23If we take a look at their revenue breakdown, we can see that their personal health segment
00:28makes up for the vast majority of their revenue, while their clinical health segment only makes
00:32up for a small portion of their overall revenue.
00:35When we take a look at their personal health segment, we can see that they operate in four
00:40main categories, namely oral care, personal care, home healthcare, and sleep and DME, where
00:47DME stands for durable medical equipment.
00:50Now, their oral care business consists of all their electric toothbrush products.
00:54And if you take a look at this market, you'll find that Philips is comfortably sitting at
00:59the top of the table.
01:00And not only does Philips dominate this market, but it's actually growing faster than the overall
01:05market as well.
01:06This is likely due to Philips' aggressive marketing strategy, which includes partnering with dental
01:12professionals to push their products and acquiring companies like Sonicare and the majority
01:17stake in Oral-B.
01:18Moving on to their next category, we have their personal care business.
01:22And here, too, you'll find that Philips is the clear leader with a market share of over
01:2740%.
01:28The reason why Philips is able to dominate this market is because of their technological expertise
01:33in the field of epilation.
01:35You see, while shaving and trimming are common methods for hair removal, epilation, or the
01:41process of removing hair by pulling it out from the root, is less common.
01:46In fact, just a couple of big players dominate this market, and Philips happens to be one of
01:50them.
01:51We'll see you next time.
Comments