00:00The company continued to grow and expand into different fields.
00:03For example, in 1927, the company introduced its first radio receiver,
00:08and just three years later, it introduced the world's first fully automatic radio.
00:13The company also pioneered many other technologies during this period,
00:17such as the cassette tape, compact audio players, the television projector,
00:22electric shavers, and a whole lot more.
00:24But perhaps their biggest breakthrough came after World War II
00:27when the company entered the American market.
00:30Within just a couple of years, they were producing nearly half of all the electronic goods sold in America.
00:35At this point, the company's future looked brighter than ever before.
00:39But then without any warning, everything came crashing down.
00:42It started in the 1960s, when the Japanese began flooding the markets
00:47with cheap electronics that undercut Philips's prices.
