00:05Welcome, friends of Canale Europa.
00:07Today we're discussing a truly interesting topic, as we'll talk about technology, software, and IT management for companies.
00:14And we're doing so with someone who's been specialized in this field for many years,
00:20and he's not just an expert, but he's also witnessed the technological evolution of the world of tech and software
00:26applied to the workplace.
00:28Welcome, Diego. So the first thing I want to ask you is, why did you get into this world all
00:34those years ago?
00:35Hi, Roberto. Thank you very much for the question. And why?
00:40Well, it's true. I've been in the IT sector for many years. In fact, you can tell by my white
00:45hair and white beard.
00:46But let's say I was fascinated after earning my diploma.
00:54During my technical studies, I was indeed quite fascinated by the world of information technology, or IT.
01:01At first, we worked with electronic computers, which perhaps some people my age might remember, but the younger generation, absolutely
01:08not.
01:10But that world was, let's say, in its infancy, so I saw significant potential for development, and consequently, I got
01:18involved,
01:18thanks also to some organizations that put their trust in me and believed in my potential.
01:24Over the years, there were also evolutions and developments from a professional standpoint, but the main reason was always to
01:30do something truly innovative.
01:32I mean, I was looking for something new, not the classic realities one might have thought of, let's say, in
01:39the late 70s, because more or less, that was the period.
01:43Naturally, the world has changed from a technological standpoint, but I imagine the way customers approach this type of working
01:50relationship has also changed, right?
01:53There were surely skeptics at first, people who perhaps didn't know how to handle it, then the curious ones.
01:59And today, well, we're certainly talking about people who have technology in their daily lives.
02:04Many times, and this has probably happened to you too, we've heard for some years the famous phrase that people
02:11surf the web until they're 50.
02:13No, today people surf even at 80 years old, because the Internet in Italy has been fully efficient for at
02:20least 20 years.
02:21And so, the people who were working 20 years ago, and who have now been retired for 20 years, already
02:27dealt with email and the Internet every single day of their lives, and no longer with a fax.
02:32Do you agree with this picture I've painted?
02:35Of course, Roberto, I fully agree, also because I assure you that I have clients who are no longer kids,
02:41but have reached an age where, good for them, they're extremely sharp.
02:46Over 80 years old, and they operate smoothly, without any problems, with new technologies.
02:51Of course, it was actually, I wouldn't say difficult, but there were conditions in the market with clients, with people,
02:59that in some circumstances were extremely, there was an incredible skepticism, right?
03:07Because they didn't understand, didn't see, didn't touch it firsthand, others, however, who embraced this evolution, made it their own.
03:16And these characters that I still follow today, right?
03:20So, I work with accountants, labor consultants, with companies, I mean, I have firms, accounting practices, where the children are
03:29now involved.
03:30So, let's say, for example, the fathers occasionally do the classic walk around with the toy, because obviously the toy
03:37is theirs, right?
03:38But actually, when you talk with these people, too, and you really listen, you realize that the client, the person
03:44who has an open mind, obviously, but I think, as in all things, manages to absorb and make an innovation
03:50their own.
03:51The person with a slightly more closed mindset clearly struggles a bit more.
03:56But today, it's mandatory, because without an IT structure, regardless of whether it's a firm, a company, or even as
04:04we see every day, us with the use of our cars, right?
04:07If you don't know your way around it a bit, it actually becomes a problem.
04:12Today, they have a lot of information available, maybe even as a layman.
04:16They ask questions like that, let's say, at random, let's call it that, but they hit on maybe what is
04:22their feeling, their goal.
04:24So, what do they do?
04:26They do nothing but ask me, but what if I also did, right?
04:30And from there, obviously, there is still always an interest, an analysis of the problems and a solution to be
04:36given, which actually happens.
04:39But why does it happen?
04:41Because it's always thanks to information.
04:43Well, we've almost reached the end of our meeting.
04:45I want to ask you the last two questions.
04:48The first, how is your professional world set up today with the Cedra?
04:53And then we'll close with a sort of, let's say, prediction, a bit like you were a seer.
04:58That is, where will we go?
05:00I'm not saying in 10 years, which is impossible, but in five years.
05:04What will the technology that will obviously surround us mean, considering how fast the evolution is?
05:10Because here, ladies and gentlemen, we must remember that just one year ago, we had totally different realities.
05:17So, when Diego tells us what he thinks about five years from now, well, it's quite a gamble, because five
05:22years really are an eternity, even though they aren't.
05:26But let's start with today.
05:28How have you set up your professional world?
05:30Well, today, my professional world is set up precisely within the reality of Cedra, with a focus, let's say, on
05:38the existing customer base.
05:40So, always trying to inform without being tedious, you know, without being stalkers, as they say, but keeping clients informed
05:48about all those tools that could be useful for them.
05:53So, accountants and labor consultants have internal processes that, anyway, require resources.
06:00So, we try to find solutions so that these resources are used better.
06:05In the corporate sphere, instead, our greatest presence is in manufacturing companies.
06:12Manufacturing companies need to control their production chains, so understanding what the operating costs are, also to be, let's say,
06:21more competitive on the market,
06:23because if I know and understand what the costs actually are, but not in seven months or in a year,
06:29when I get to the financial statement and try to understand what happened, right?
06:34In the moment, every month, I am able to give you all that information so that you can make decisions
06:40or modify those you've already made.
06:43Okay? And this is what we, at the Cedra, are doing, you know, in five years, well, in five years,
06:51who really knows, right?
06:52It's honestly a bit of a gamble, actually, but if we go and read what has happened since 1973, when
07:00I started reading Boolean algebra, so the electronics of the time,
07:04things that now, I think, they don't even know what they are, you know?
07:08To this day, we notice this truly remarkable escalation in an exponential way, where surely the future in five years
07:18will see us,
07:19certainly with tools that help us, let's say, more, hoping that these tools don't become negative for other things.
07:31So, what is my hope? The hope is that in five years, there will be more and more the tool
07:36that helps us improve ourselves and our lives, right?
07:40But not at the expense of others, clearly.
07:43This is the wish I feel like making, and I hope in five years to see this thought of mine
07:48there.
07:49Well, I thank you, in fact, what Diego said.
07:52It's certainly true, it's logical, we shouldn't be afraid of the changing world, we shouldn't be afraid of how the
07:58same thing can be seen and interpreted in a different way.
08:03It's true, we must keep this in mind, that many activities, many jobs will either disappear or be managed in
08:09a different way.
08:10But here lies your ability to somehow position yourselves before the wind changes radically.
08:16Yes, I absolutely agree, and I can try to bring some examples of some of my clients who have suffered,
08:24let's say, in their sector.
08:26Due to certain specific events or even some foreign interventions that impacted production,
08:34they had the courage and determination to invest, to completely change their production,
08:39and therefore to get back exactly on their feet.
08:41They didn't just sit there waiting for something to happen,
08:46they analyzed, they studied, and they found a way to reinvent themselves.
08:51There, reinventing is the correct word.
08:53We must no longer...
08:57Pardon the expression, we've always done it this way.
09:00Okay?
09:01We've always done it this way.
09:03Let's forget it.
09:05Because if I hear someone say, we've always done it this way,
09:08I size them up immediately, okay?
09:11Excuse the...
09:13Well, but...
09:14Actually, this is the reality that I am facing.
09:17I mean, in order to continue, I really have to look back and also look forward.
09:22I have to learn from my mistakes, and I also have to be careful about what happens around me.
09:27It's clear that it's not easy, but an entrepreneur must be an entrepreneur.
09:32Consequently, they must be able and have the courage to modify their choices,
09:36to reach, to obtain with something else exactly what they had before.
09:41Thank you, Roberto, for today.
09:43Thank you.
09:45Thank you.
09:47Thank you.
09:48Thank you.
09:49Thank you.
09:55Grazie a tutti
