00:00Welcome to INS.
00:00First of all, welcome to INS.
00:02First of all, our latest track
00:06is very soulful.
00:08But in today's past consumption
00:11in the music era,
00:15do you feel like a risk
00:19or a trend?
00:23I feel like
00:25that every
00:26type of music,
00:28those who have listeners,
00:30they listen to their own playlists.
00:33And those who
00:34fast-paced and
00:37different kinds of music
00:38will definitely go to the same playlists.
00:40But those who have soothing melodies
00:42and melodies have more attraction
00:44and want to listen to some good work
00:46and beautiful music
00:47will definitely be a little
00:51in their playlists.
01:03I think
01:05what inspired me
01:07is that
01:07if you listen to it,
01:12it's very simple
01:13that there is no big
01:14music.
01:15Oh my God,
01:17it's a little time.
01:20It's like a conversation.
01:25It's not
01:26a conversation.
01:29It's as simple as it can get.
01:32It's a conversation.
01:34And
01:36so,
01:37it's
01:37the
01:37the
01:37जो है न वो उस नाजुक नर्फ को टच करता है जहां पर एक
01:46इनसान कोई सिंपल तरीके से किसी को कहना चाता है आज बहुत
01:51बड़े लेवल पर पोईट्री लिखे जाए या बहुत कमाल की
01:55पोईट्री लिखे जाए कि हाँ क्या कमाल के शब्द है वो ऐसा
01:57is not a song, this is a conversation like a song.
02:03Sir, today's time, you get the romantic tracks
02:06very little to listen to me.
02:07Yes.
02:08So, do you get this track so different
02:09which can be a romantic track?
02:12My DNA is romantic and my melody,
02:16my melody,
02:18which you listen to me,
02:20from a few years to a few years,
02:23so everything that I have,
02:24it can only be a song,
02:28so I can't change my mind,
02:30and I will try that,
02:32as much as an updated soundtrack,
02:35so that youngsters can also attract the track,
02:37so it will remain.
02:39Sir, in industry,
02:40the trend of recreation is strong.
02:42Some people say that
02:44the originality is compromised.
02:46How do you see the trend?
02:50Is this a creative limitation or a smart adaptation?
02:53So, today,
02:53today,
02:54today,
02:55today,
02:55it is a success melody.
03:01Because it was so great,
03:03that today,
03:05the generations,
03:06today,
03:08it will start to be a recreation.
03:10So,
03:12I think,
03:13this is a time,
03:15you can't stop it.
03:16But,
03:17the biggest thing is,
03:18that,
03:18when the melodies were made,
03:20today,
03:21its relevance,
03:22and today,
03:22its attraction to youngsters.
03:24The sound script changed a little bit,
03:26which is going to be a new way.
03:29But,
03:29the songs are the old hit.
03:31Sir,
03:32your songs are the hit.
03:33The old songs are the same.
03:35The old songs are the same.
03:36Now,
03:38their recall values are strong.
03:39But,
03:39the new songs,
03:40the longevity of your songs,
03:41why do not become the same?
03:43What is your problem?
03:44The audience is changing?
03:44The taste is changing?
03:46Or,
03:46the music of the process,
03:48there is some shift in the process?
03:49The most important challenge is,
03:52that,
03:52in a day,
03:55every single day,
03:56there are millions of songs made worldwide.
03:59And,
03:59the distribution set up is like,
04:01that,
04:01you've been clicking a button,
04:03and the songs are uploaded.
04:04And,
04:04there is.
04:04Now,
04:05there are millions of people,
04:07every single day,
04:08every single day,
04:08millions of songs released worldwide.
04:10And,
04:11the one song has been released,
04:13and the one song has been successful.
04:15There is a marketing cost.
04:17There is a marketing cost.
04:20I mean,
04:20there is a money,
04:21there is,
04:22there is a reason,
04:23that people will not be listening,
04:27while a lot of songs ready for those days.
04:28There is a lot of content,
04:31because,
04:32and,
04:33there is a lot of content created,
04:33to make your name,
04:34or,
04:35to penetrate the market,
04:39that is very difficult.
04:40Sir ,
04:40when an independent singer is not there,
04:43there is a lot of creativity.
04:46It is not there is a lot of creativity,
04:47in that terms of,
04:48as an independent artist
04:49independent artist
04:52who is making a song
04:53who is close to his heart
04:54who doesn't listen to anyone
04:57who is making a song
04:59independent artists
05:00who are making a song
05:01in today's age
05:02there are very successful stories
05:03in your face
05:05the music is so super
05:07the music is so much
05:07the independent artists
05:09who are making a success
05:09you think that
05:12today's music
05:13has become
05:13algorithm driven
05:14and
05:16reused
05:16and short formats
05:17in this time
05:18the emotional music
05:19is reduced
05:20in this time
05:21in this time
05:23the music is reduced
05:23where the marketing
05:25and the technicality
05:27is
05:27without the support
05:28of reels
05:29without the support
05:30of the social media
05:30the music is not
05:32possible
05:33it's not possible
05:34and reels
05:36are very powerful
05:38today
05:39that people are involved
05:41in this level
05:41they are swiping
05:42the content
05:43the music is
05:43the content
05:44they are changing
05:45the music is
05:45the music is
05:47they are changing
06:37the music is
06:41because of the focus
06:44the music is
06:45or the music is
06:45the music is
06:45called
06:45through AI, you can compose, music arrange, mix master
06:49also can do everything. But ultimately
06:55the human element is the same. If you can manufacture
07:00or process through computer, it is not necessary.
07:06It is the same thing that human beings have.
07:09It is the pain, it is the pain, it is the pain.
07:14The emotional level is the biggest thing.
07:18The machine has the same thing.
07:21Recently, Amal has a tweet
07:23where he said that
07:24I made a song and people have a lot of love.
07:31And the crores, I mean, I got a half a million dollars,
07:34but the music company,
07:37they got a lot of money.
07:39The royalty, the amount of money,
07:42they got a lot of money.
07:43Look, what is it?
07:44Today we are also the music label.
07:46It is our own.
07:48The music label is not so easy.
07:50There are many factors.
07:52I think that an artist,
07:54who has a big success in a foreign country,
08:00who have made some money for people,
08:02who has a lot of money.
08:03The income is more than that.
08:04But here, the structure of the film is,
08:06if you have a business of independent music,
08:09if you have any success,
08:11then you will always find a lot of royalties.
08:13They are very much.
08:14They have a lot of money,
08:14they get a lot of money.
08:17as royalty
08:19but
08:20who
08:20music
08:21company
08:22can't
08:23do
08:23because
08:23their investment
08:24is very
08:24big
08:25and
08:26their
08:26system
08:27which they
08:27have made
08:28are very
08:29big
08:30but
08:30now
08:31the
08:32time
08:32is
08:32everyone
08:33will
08:33have
08:34good
08:35share
08:35in
08:35royalty
08:43I
08:50again
08:51that
08:52the
08:52things
08:52are
08:53to
08:53reach
08:54to
08:54the
08:54I
08:56call
08:57name
08:57or
08:58the
08:58world
09:00today
09:00I
09:00will
09:04again
09:05say
09:06community तक लोग जा रहे हैं, artistic सितार वादक के पास लोग जा रहे हैं,
09:11meditation experiences के लिए जा रहे हैं, तो human तो एकदम human feel के लिए तरफ जा रहा है,
09:18तो संगीत भी उसी रहा पर चलेगा, you cannot deny that, और purity of music, purity of form,
09:25कितना भी fast-paced हो जाए या कुछ भी हो जाए, human experience जो है,
09:29वो human emotion को ही समझेगा, हाँ, बहुत होता है, अभी जैसे के मैं करता हूँ,
09:46तो जैसे हर इनसान कहता है, डैड़ी आपका feel थोड़ा 90s का है, 2000 का है,
09:50आपका थोड़ा updated होना चाहिए, गाना अच्छा है लेकिन इसको इस तरह से होना चाहिए,
09:54तो बच्चों का interpretation रहता ही है ना, उनको आज के relevant market के अंदर वो सूर्स तुनाई देते हैं,
09:59कि उनको इस तरह से सूचा जाए तो अच्छा है,
10:05मेरा experience काम आता है, मैं लेड़ी की जो पहचान है मुझे,
10:10या जो deep-rooted success किसी काने को मिल सकता है, मैं advice दे सकता हूँ,
10:27लगे लिए तो सब अलग अलग voices है,
10:30अमल की आवाज अलग है, अर्मान की अलग है,
10:33तो जनको जो सूट होता हम लोग करी लेते हैं,
10:37आज के यंग अपोजों सिंगल्स को AI डूल और रिक्रेशन के बीच अपनी आइडेंट्री बनाना चाहते हैं,
10:44बड़ आप cat वाज देना चाहेंगे ताकि वो long term भी याद रखे गाएंगे।
10:49मैंने जैसे कहा, मैं actually आपके सवाल को तीन बार जवाब दे शुका हूँ,
10:53कि मुझे ऐसा लगता है कि किसी चीज़ को यादकार बनाने के लिए आपको दिल को और इनसान की रूख
11:02को छूना पड़ेगा, तब ही वो forever रहेगा.
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