00:00First of all, what do you want to say about this collaboration today?
00:05We are collaborating with new artists.
00:07How was that?
00:09How was that?
00:10How was that?
00:12First of all, this composition that I was sent to Koyal,
00:19I really liked it.
00:21What was that?
00:22When you listen to two lines, you have a feeling that it's good.
00:26I immediately said that I will do it.
00:29I am very happy to be a part of this.
00:34Of course, Digvi Vidya, who is a new artist in this season,
00:42she is very talented.
00:45When we recorded this song,
00:48we did improvisation in terms of creative ideas.
00:58What happened to this song,
01:01you can see that you can do it at the last moment.
01:03You can see that you can do it.
01:05You can see that you can do it.
01:06You can see that you can do it.
01:07But we have to change the last time in this song.
01:11In terms of mixing, production and overall.
01:16I have to say that you can do it.
01:17What is the most important thing to do?
01:18Yes, it is a very important thing to do.
01:19What is the most important thing to do?
01:20so that in every city and city, people come here and perform here.
01:26Do you think it's a big platform?
01:29It's a big platform.
01:31I've told you that many years ago,
01:34when I was a singer in Mumbai,
01:37I was thinking about what to do,
01:42how to start.
01:44But today, the scenario changed.
01:47Today, there are many platforms like Hyundai Spotlight, Universal,
01:53both of them have a collaboration for a new artist,
01:59his branding.
02:00I think that now,
02:02we don't need to think about that.
02:04So, if they're really talented for a new artist,
02:09Hyundai Spotlight or Universal,
02:12there is no platform like Hyundai Spotlight.
02:14On a scale from 1 to 10,
02:15how much do you think reality shows have contributed to the rise of new musical talent in India?
02:20Do you think they generally showcase artistry or just become a popularity contest?
02:25See, this combination is a combination.
02:29But in reality shows, there are many singers that have come.
02:33There are many examples that come from reality shows.
02:39What happens now?
02:40What happens now?
02:41It depends on how much they can sustain their talent.
02:45It depends on how many singers, artists,
02:50only in reality shows,
02:52but when they give their own personal songs,
02:54they can't become a part of their song.
02:56So, they can't become a part of their song.
02:58But,
03:00those who are really talented,
03:02or who are new,
03:04they can keep their passion,
03:06they can keep their opportunity,
03:08and they can do something,
03:10and they can enjoy it.
03:12So, there are many examples and combinations.
03:16In the age of digital music,
03:18every artist has access to the platform like YouTube and Spotify.
03:21Do you feel the traditional play-back singers are losing their album in sports,
03:25or take on that?
03:26I think,
03:28I think,
03:29I think,
03:30a big problem is,
03:31to say,
03:32how it will be coming from,
03:33when, where, where,
03:34and when,
03:35how it will come out.
03:36It's a very difficult thing to say to say it.
03:37So, traditional singers,
03:39they have an audience.
03:41They have an audience of each artist.
03:43They have an audience of each artist.
03:44There are many artists,
03:45who have an audience of each zone.
03:47They have very few artists.
03:49They are very few artists.
03:50We have heard that artists have to face a lot of pressure to be commercial in the industry.
03:55Do you ever feel like we have to compromise on the artistic side of this thing of marketability?
04:00No, I have never compromised. I think I am positive.
04:07I think everything is good.
04:08Indian music is known for a traditional route.
04:12But with the fusion of modern sound, do you think our music industry is losing its originality?
04:18No.
04:20Sometimes the generation of today has to listen to a new sound.
04:25Freshness.
04:26If our Indian music is a new way,
04:32the Koyal is a classical fusion.
04:36If it has a new sound,
04:39it has a contemporary feel and combination.
04:43I don't think it loses it.
04:48Sir, we can see that playback singles,
04:51the wizard directors are playing songs after this.
04:54Then, someone else can play with the song.
04:56So, how much it hurts to playback singles?
05:00See, now, that has become part of our job actually.
05:06So, there is no one artist who has to read up or not.
05:11So, I think now,
05:12I think it will accept that every artist will play.
05:15And I think that when a trend goes on,
05:19then there will be a change.
05:21Then there will be a change.
05:22A few years later, it will be a change.
05:25There is no one permanent thing.
05:27It's no one permanent thing.
05:28In my life, you can add some things in your life.
05:30Every thing has a time frame and then it will change.
05:34Now there is a time and no one is left behind it.
05:38No one is an artist.
05:40Sometimes the directors and composers think that if we try this voice,
05:45then it will probably be able to get the feeling of the feeling of it.
05:50So we need to change.
05:52But now it's very difficult to say about that.
05:56Sir, you have worked with a new and established artist.
05:59Who do you think are the most low potential in the industry right now and why?
06:03Is there someone you think deserves more recognition?
06:05As a composer?
06:07Yeah.
06:08As a composer, as a singer.
06:10There are a lot of new composers.
06:14I am doing some independent music.
06:17I think they are talented,
06:20but they need to get a place.
06:24There are a lot of people.
06:26I think I don't remember the name.
06:28Sir, in a world where auto-tune and digital manipulation are taking over,
06:33do you think the real broker life thinking is losing and suffering with younger generation?
06:37I think I think it's a very important part of the technology.
06:40And because of the technology,
06:42there are many advantages and disadvantages.
06:46By the way,
06:47you are using the technology and using the studio.
06:49You are using the auto-tune.
06:51But if you are using the audio,
06:52when you are using the audio,
06:53if you are using the audio,
06:55you are using the audio.
06:56But when you are using the audio,
06:57you will be exposed.
06:58so you will be exposed.
07:00So I think that people have left to practice.
07:06I have left to practice.
07:08I am saying as a singer.
07:10If the technology is removed,
07:1270% singer will be out of the industry.
07:15Sir, your opinion is how the film industry and music industry are blending.
07:24Do you feel the trend of music being used as a promotional tool?
07:27Do you like to see the films in the movies?
07:31The producers also think that it's a real.
07:33So that's the music.
07:35What are your opinions about?
07:37I think that the trend is that
07:41there are many films that
07:45are designed in this way.
07:47The music pieces will be made and the hook line will be made.
07:53I think the time,
07:58I think the time comes through every person.
08:01So I think the time comes through the moment.
08:03Sir, if you have a new song for music, what do you learn from the roots of music?
08:23No, I actually go to a new composer, so I'm going to surrender all of them, and I don't think about them, I think about them, and I think that an artist should think about the angle of a composer,
08:38because the car has composed, and we are delivering it, so many things are unlearned.
08:46So, you have to do a fresh dot in the mind of the composer's mind, and then beautifully you have to do it.
08:56I think that's how I like it.
08:58Do you think the industry is more welcoming to newcomers now, when you started?
09:04Or has the condition of getting more difficult?
09:07No, today's time is very open-minded, and of course, encourages new talent,
09:18like you have seen in Hyundai Spotlight and Universal.
09:21This is such a platform where new artists are, and established artists.
09:28So, I think that the doors are open, and if you are talented, I think,
09:33if you are dependent on the film or the song,
09:37or if you are dependent on the film or the song,
09:39or if you are dependent on the new artists,
09:41you can create an independent audience on the YouTube channel,
09:45and create an audience on the YouTube channel,
09:48and you can create an unique world.
09:52And then, if you click on it,
09:55there are many artists who are on YouTube,
09:57and playbacks from the film, and playbacks from the song,
10:00and play a lot of music.
10:03Yes, some years before,
10:05there were some of the voices in which they were working.
10:11But today's time,
10:13today's time,
10:14if you are playing good,
10:15your texture is good,
10:17your tonal quality is good,
10:18your tone is good,
10:19your welcome is good.
10:21Hi friends, I am Javed Ali,
10:24and I would like to say,
10:26that our new song,
10:27Koyal, Hyundai Spotlight Universal,
10:30has been released today,
10:31so please give you all the love of this song.
10:34We have created this song,
10:36and of course,
10:38it's a beautiful song.
10:40This song is a classic fusion,
10:43so you will enjoy it.
10:46So, Koyal will listen to it,
10:48like and share.
