00:05We start because we dare, driven not by what we've done, but by what's still to come.
00:17To start pushing limits, stop respecting them.
00:23Success is not measured in laps counted, but in minds changed, and imaginations fired.
00:35Our history isn't something we observe, it's a challenge we strive to surpass.
00:45Slipping and learning, rising and winning.
00:52Until we've made history, again.
01:03To start something, stop at nothing.
01:12That's a challenge.
01:40Hope you're new!
02:07Körnelt,
02:08Audi entering Formula One was a big statement, isn't it? It's beautiful.
02:14When you look at this race car, what does it represent?
02:18Yeah, it represents a mindset shift we are making as a company right now.
02:24Formula One is about teamwork, bold calls, speed and development and execution and total focus on performance.
02:33And that's exactly the mentality we are building at Audi.
02:38And I've been following the current championship closely, even in person.
02:42And it's genuinely impressive that Audi has already managed to put points on the board so early on.
02:47How intense was the first phase?
02:49Yeah, it was very intense. We came in as challengers. Every run, every issue turned straight into progress. That's Formula
03:00One and that's Audi.
03:02The visibility is massive. The first race in Melbourne alone achieved reach around 800 million.
03:09Yeah, that's the power of Formula One. It gives us a truly global stage, also in China, where the sport
03:19is inspiring a new audience.
03:22That reach was a key reason for us to enter. But it's not just about exciting people for racing.
03:30We are using this platform to bring them into the Audi brand and our products.
03:37And that impact goes beyond the racetrack.
03:40Yeah, absolutely. Formula One amplifies our brand, attracts strong partners who believe in Audi and creates impact far beyond motorsport.
03:51It accelerates our technology, our culture and our global relevance. And for Audi, this journey has only just begun.
04:03Teamwork, speed and impact beyond the track. Audi F1 journey is just getting started. Thank you, Gernot. Thank you.
04:11Thank you, Tim.
04:19It's a change of mindset with teamwork, boldness, speed and ultimate performance. It is the spirit of Audi.
04:28It's so impressive, it's taking scores very early on. With Melbourne, there are 800 million spectators,
04:37so the audience and the new audiences are attracted in China. And it's also leveraged as an accelerator of the
04:44brand,
04:45culture and development. And it's just the start of the journey.
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