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00:02what up no detroit it is lisha b with the morning rollout and we are back with another
00:07detroit culture shifters and this one was definitely one we had to do i mean he's from
00:12saginaw valley state university alum he is probably going to tell us exactly what we need
00:17to be doing financially and what we shouldn't be doing financially we've got none other than
00:21cliff roach ii how you doing friend i'm blessed i'm blessed thank you for having me thank you
00:25for coming so i've been dibbling and dabbling in your world figuring you out but i want to start
00:30from all the way to who you are besides being the money coach yeah okay so who is clift and
00:36how did
00:37you become the money coach that we see today that's definitely a loaded question so you know
00:41cliff roach the second otherwise known as cliff roach the money coach i'm just a kid from west
00:46seven mile you know i grew up parents working really hard had an older sister uh just had a
00:51family full of love and respect and great work ethic and i think that's really been instilled
00:56in me all this time so through school athletics my professional career i've always just been focused
01:01on respecting the people around me and working really hard and as you mentioned graduated from
01:05saginaw valley state university and i jumped into corporate america working not really having an idea of
01:11what i wanted to do long term i just knew two things i want to make a whole lot of
01:15money and i wanted
01:17to impact people right and so as i started working i actually ended up getting introduced to a financial
01:22advisor became his client and then that's how i bridged the gap between you know not knowing what
01:27i'm doing and making money to actually getting in the career because my advisor ended up introducing
01:33me to the career and i took advantage of that opportunity in late 2019 uh and the rest has been
01:38history but who am i at the core again somebody who's just focused on respect loving people
01:43building community and education so that's in the nutshell i'm sure we'll unpack that more but i'll
01:48stop right there because i could go all day no i love it and i love that i won't say
01:52it essentially
01:52fell into your lap because you worked for that that moment but i love that it was able to one
01:58figure
01:58out what you did long term but you were still able to impact people so with being a financial
02:06educator how how do you go about it because i feel like especially with our community
02:11people of color in general i think money conversations aren't had in the household
02:17absolutely so where they had for you or did that happen with this mentorship you know i'm really glad
02:22you asked me that because i often ask people i talk to whether it's on my podcast or in our
02:27one-on-one
02:28meetings about what the money conversations were growing up for them but nobody's ever really asked me
02:33that right i volunteered the answer but not many people have asked so there's a very short list of
02:40lessons that my parents always told me but a lot of things just came by observation one thing my mom
02:46always said was live below your means yes come on right that was the main thing she always taught but
02:53it wasn't really much education around this is how you invest right this is what you know growing
03:00wealth looks like and passing it to the next generation she would always say you know don't live beyond
03:04your means and i remember one time her trying to explain to me what interest meant when you take
03:09out debt right like you've got a principal and you've got interest the principal is the concrete
03:14amount that you borrow and the interest is the extra money on top that you have to pay back and
03:19when
03:19she was trying to tell it to me i was probably in high school so it was in one ear
03:23out the other i
03:24wasn't really registering what she was saying but what i think is significant alicia this is something that
03:28i talk about a lot with professionals and adults that i teach now there's two types of interest
03:34there's the interest that you owe somebody because you borrow money and then there's the interest that
03:39you can earn from investing money right and that's when somebody's paying you extra the definition of me
03:45earning interest wasn't something my mom was telling me about she was just telling me about the interest
03:50that required me to pay back debt to somebody else right and that mindset shift right there
03:56is is powerful right because i think a lot of people are on the first half of that coin where
04:01they're used to paying other people interest right but they never cross that bridge and say no let me
04:05put myself in a position to where people are paying me interest and i'm growing my money and doubling it
04:11over time so um no there weren't a lot of technical lessons taught in the household but that was the
04:17main motivator behind me getting into the industry because i knew like i said i wanted to make a whole
04:22lot
04:22of money so there was no way i would get there without me learning all the tricks of the trade
04:28so
04:28i got into the industry because i knew i would have to learn as much as possible to be able
04:33to teach
04:33other people but also to be able to manage money well for myself and for my future generations so with
04:40that when you're having these conversations with people who i'm only assuming don't have those
04:46conversations with their family and their household and they're coming to you looking for that next
04:50step what is that one thing that is always brought up or is always a common denominator when you're
04:57approaching conversations like this or something that you don't think people really think about
05:03before they're sitting in a seat with you for sure i don't think people register that most of the
05:08habits they have right now came from what they observe from their parents and so we always unpack that
05:15and that's how we start the foundation of those conversations and to answer your question about
05:20how do i approach that how do i educate them well that's normally how i start when we're in a
05:25one-on-one
05:25setting is letting them unpack you know who was in the household that raised you and what did you
05:30learn or observe from them right because you might have witnessed one parent you know pay bills on time
05:37invest in the market plan for retirement do all the right things you might have had another parent who was
05:42a shopaholic and they ran up credit cards and they splurged and they never checked their accounts
05:48they were behind on bills and you might have saw parents you know fight and argue over money because
05:54of a dynamic like that right um or some people have never heard anything from their parents about
06:01what to do they just see what's going on and they repeat those same habits right so when i sit
06:07down
06:07with adults and i'm like okay before we unpack what you do right now at 30 35 40 years old
06:12let's
06:12talk about what you saw growing up and then throughout this conversation i'm going to see
06:16if there's a correlation here and help you identify that because that's the first step because if
06:20you're trying to get from you know i'm in shambles to oh i've got it figured out i'm investing
06:26and everything's working well we got to understand why you got in this exactly shamble of a position
06:31in the first place or vice versa if you're doing everything great and you're checking all the boxes
06:37is it because you don't want to repeat the mistakes you saw or is it because you witnessed really good
06:43planning growing up so you're replicating that so that's definitely something that we unpack and talk
06:48about all the time and i love that because like you said i think a lot of people don't realize
06:52that
06:52most of your money problems are because of habits that you can absolutely break and you can absolutely
06:58change and i am grateful that i did have a mother who explained it now did i listen necessarily not
07:04probably but she did break those things down for me and i'm glad that there is someone who can break
07:09things down for the metro detroit area for sure especially because i've noticed that detroit has a
07:15crazy hustle culture where we're always trying to access new spaces and innovate and i think that we can't
07:23move past that without financial education so why is it important to have those money conversations
07:29while you're trying to grind out right now even if like you're just starting out of college or you're
07:34just building something why is money conversation so important with that hustle culture as well so
07:39the analogy i like to think of is if you were going to drive from your house to a destination
07:44that
07:45you've never been to before and let's say it's 300 miles away from home
07:51are you going to start your gps once you're like halfway down the street or would you start it
07:57before you pull out the driveway that's a good one you would probably start the gps before you even move
08:01the car because you don't know which turn to make and there might be a closure here a delay there
08:07construction that you need to get around and find an alternate route you never know what might come
08:12up on your trip but you've started that gps long in advance sometimes i don't know about you i might
08:18even look at it the night before just to have an idea like okay i got to take this freeway
08:21go in
08:22that direction so i know in the morning i have an idea of where i'm headed that's the same way
08:26i look
08:27at financial planning so even if you're in college or you just started your first job or you're not
08:31married you don't have kids you haven't bought a home you should still be planning for your retirement
08:36and for the next generation or at least getting an idea of what that road map of your financial
08:42journey looks like right so that when it is time to start you at least have an idea of where
08:47you
08:47should be going and to be honest when i see people three to four or five years in to making
08:53money
08:54whatever habits they started off with in those first few years is pretty much what they're going
08:58to stick with it's really hard to course correct once you've gotten in a groove of managing money a
09:04certain way unless you have an abrupt reason that you really need to make a drastic change so it's
09:09always important for people to start early even if they aren't you know 10 years in their career
09:13yet or have anybody else relying on them you got to get an idea where you're headed before you even
09:18start running i love that analogy that just i don't know why that unlocked something for me so i'm hoping
09:23it unlocked something for other people but i feel like with being in this field there's a lot of ups
09:29and downs not only in the business side but just you learning as well absolutely so what's a mistake
09:35that you probably made financially that now with a little bit more knowledge and a little bit more
09:42context you're like okay i would have handled that differently because i feel like it would be nice to
09:46hear from someone who looks like they know what they're talking about and knows actually what they're
09:51talking about but also still had you know bumps in the road because can you talk about one of your
09:55biggest mistakes financially absolutely this might sound crazy but one of my biggest mistakes financially
10:01was having too much money in my bank account that sounds crazy right most people are like
10:06i want that problem right so i'm gonna break down why that's a mistake so i'll use another analogy and
10:13i love this one if i gave you one dollar back in the year 2006 right 20 years ago and
10:19i say hey you can
10:20go to the gas station and buy some snacks with this one dollar how many things could you get from
10:24the
10:24gas station with one dollar in 2006 probably a lot i ain't gonna lie to you nowadays well yeah 2006
10:30i'm
10:30running up a check in 7-eleven literally all type of stuff right probably four bags of chips right
10:35well in 2026 if i gave you one dollar and said go buy something i ain't gonna get a bag
10:41of chips you
10:42can't even get a small bag of chips for less than one dollar no gum exactly i don't know if
10:47there's
10:47anything in the gas station that you can get for less than maybe one or two items maybe a newspaper
10:51yeah but not much right and who even buys newspapers anymore right so the reason why i bring up that
10:57analogy is because money loses value when it's not growing right and the prices of everything around
11:07us go up every single year that's called inflation so the fact that a bag of chips that was 25
11:13cent in
11:132006 is now a dollar 29 in 2026 is inflation yeah so if a bag of chips has multiplied four
11:23times in
11:23its cost over 20 years that means your money needs to be able to multiply four or five or six
11:31times over
11:32over a 20-year time frame now if you keep your money in the bank so let's go back to
11:37the 2006 analogy
11:38if you had a hundred dollars in a bank account in 2006 and you never touched it you never added
11:45anything you never took anything out how much money would be in that account in 2026 and that's not a
11:50trick question it would still be a hundred bucks for the most part right it's not going to grow
11:53it might not lose value but it's not going to grow in value but because of inflation that hundred
12:00dollars is not worth the same anymore after 20 years right so if you have too much money
12:06in your bank account it's actually losing value every single year to inflation so at some point
12:15your money has to be invested it has to be working and growing at a minimum faster than the rate
12:20of
12:20inflation so that you can always stay ahead so the mistake that i made was as soon as i graduated
12:26college i moved right back home with my parents and i was working a job and i literally had like
12:31no
12:31expenses and so i gave myself like a couple hundred bucks a month to spend on food or hanging out
12:37but i
12:37was you know i was cheap i wasn't hard to please right i i'm eating chipotle i'm not like you
12:42know
12:42going to roof christ or anything so i'm literally only spending money on food and all the rest of my
12:48money is just stacking stacking stacking stacking stacking in a bank account now i didn't have any big
12:53grandiose plans i just knew that one lesson that i learned from my parents live below my means so that's
12:59what i was doing and when i met a financial advisor after about six or seven months into my career
13:05and we had our first meeting one of the first things he said to me was why do you have
13:10all this
13:10money in the bank account and i'm like what do you mean isn't this what i'm supposed to do all
13:16right
13:16what should i be doing and then he introduced me to some things and the light bulb went off i
13:20became
13:20his client we started working together and again fast forward i ended up transitioning into being
13:25a financial advisor after about a year or so but that was the mistake that i made i was hoarding
13:31too much money in a bank account trying to play it safe not understanding that i was young and i
13:36should
13:36be taking risks so that my money can grow now that was long-winded no no i appreciate that because
13:42i
13:42think a lot of people who are just meeting you for the first time or have heard about you are
13:47probably
13:48thinking oh cliff's got this in the bag like he knows exactly what he's talking about and the fact
13:52that you came into this career with right with no idea that you were sitting on a gold mine
13:59that i think that this is a good conversation to have had so i appreciate you for even sharing that
14:04and is that why you started cash flow conversations so that you can have more
14:08like in-depth conversations with people without having like a meeting set up really a question so
14:13a lot of my one-on-one client meetings look very similar to the interviews that i'm having on
14:20cash flow conversations the difference is in the past when i was working as an advisor with firms
14:27obviously i'm having confidential meetings that can't be recorded i'm doing it for the purposes of
14:32just helping you plan your finances right well i'm having very similar conversations now it's just
14:38i'm independent i can do what i want and we can do it on camera and put it out
14:42to the public but i also get to share the stories and highlight some really successful investors
14:48entrepreneurs and business owners in the midst of these conversations and let other people
14:52hear their story and give them the spotlight as well but absolutely i mean the conversations that
14:57we're having they're the same and it's funny you say that because i remember like the second or third
15:02interview we did one of the gentlemen i interviewed he was like he was like wow he's like you did
15:07a really
15:07good job man like you knocked it out the park and it was funny to me because in his mind
15:11he's like
15:11oh this kid is starting a new podcast it might be a little rough but it's like i've done this
15:17thousands and thousands of times i've had these conversations with thousands of families nationwide
15:23the only difference is i have it recorded and we're going to put it out publicly right but the
15:29conversations the questions that i'm asking and what i'm uncovering and my listening skills have been
15:34developed over all these years by helping thousands of families unpack their financial situation and help
15:40them improve upon it but uh you know having those conversations on capital conversations has been
15:45amazing it's been a wonderful for networking and again educating people and sharing stories of some
15:49really dope people so i'm excited for that to keep going on this show oh we haven't even got started
15:54yet
15:55we got we got a lot more in the tank i know that's right yeah speaking of networking like we're
15:59not
15:59going to talk about the biggest deal that brought me to you was networking at night detroit let's talk about
16:05how how that kind of coincides with this story because i mean you talked about the fact that
16:10you're wanting to impact people and i i know for a fact that you are doing it with that so
16:15can you
16:15tell me how that came to be yeah and i won't give you the short answer either i'll unpack so
16:20what a lot
16:21of people don't know is that when i was in high school my dad actually was like forced into an
16:28early
16:28retirement right and just like you talked about detroit has a hustle culture we refuse to just lay down and
16:34get beat up and let things happen yeah so my dad used to always tell me tales about how in
16:40the 80s
16:40him and his friends will put together these cabarets everybody will come out dressed all nice and
16:45looking good and they had the vibe you know parents tell us stories about what happened before we're
16:49born and we're all of us like whatever you weren't that cool right okay i'll give it to my dad
16:53maybe he
16:54was kind of cool right so fast forward when i get to college he gets the band back together right
17:01so
17:01because he's no longer hustle and bustle nine to five every day he's like we're gonna make some
17:06stuff shake but we're gonna get back to what we know so he reassembled his crew of guys who dj
17:11and
17:12take pictures and host and they started putting on parties they would do a new year's eve party they
17:18would do a party called the shades of blue every summer in july they would do a halloween party sometimes
17:24they would do a mother's day brunch but they also did ballroom dance classes every single friday
17:32and they will rent out a hall have a dj take pictures charge ten dollars at the door there
17:37will be food available and i got to witness my dad i'm 18 19 years old i'm going to saginaw
17:42valley at
17:42the time but when i would be home for the weekends or home during the summer i would be with
17:47them and i
17:47will witness my dad not only fill the room but i will witness him greet people at the door i
17:53will
17:53witness his hospitality his respect and i watched him gracefully move through a community of people
18:01and give them a good reason to go out the house on a friday evening have a good time meet
18:07great people
18:07be safe and come back right and at that time i did not realize what i was learning like i
18:15said earlier
18:15a lot of stuff we do now is based on observation of our parents whether we realize it or not
18:19at the time i didn't realize i was being groomed to be the hostess with the muscles right i'm just
18:25going to this thing my dad's putting together because i have nothing else to do i'm not even
18:29old enough to go out to the bar on my own at this time right so i'm just kicking it
18:33with my parents
18:33and then sometimes he would put me to work go work the door collect some money go over there to
18:37the to
18:38the kitchen and you know help them get this together collect the money pass out raffle tickets
18:42right or go dance with some of those ladies because there's not enough men in here
18:45right so i'm 18 19 years old ballroom dancing with ladies that are like 65 and they're just like oh
18:50my goodness right just in awe but what i was witnessing again was community connection camaraderie
18:57so i never lost that right and so i've always had an itch for hospitality and i like hosting people
19:03having people over at our house even if it's for a backyard barbecue or playing basketball in our backyard
19:09i always had that right so fast forward i get to saginaw valley and i am the marketing director
19:15for our black student union on campus come on now right so what i'm doing now again is stuff that
19:21has been 10 plus years in the making yeah and so in my role as a marketing coordinator what was
19:28i doing
19:29i was running our social media pages i was designing our t-shirts i was making flyers and i was
19:34bringing the
19:35black students on campus out to events that were centered around promoting our education and
19:40building community because we made up less than five percent of the student population there that
19:45was in 2014 15 16 that i'm doing these things so fast forward i get into financial advising now i
19:53always wanted to host events in order to attract new clients to my firm and it wasn't really working out
20:00so well with some of the companies that i worked at it was a lot of friction but i never
20:04lost sight of
20:04that and then it finally started clicking making sense to host a reoccurring event series which was
20:10the last friday of every month which is how it started and that was in spring of 24 so almost
20:16two
20:16years now and it started a small invite-only things people were being invited to our office
20:21and then i had a grand idea leading right up to my 30th birthday this was in december
20:26of 24 i'm like let me combine networking at night with a birthday celebration and so more people
20:34came out to that one and then i'm like let me make a social media page let me get videographers
20:38involved let me get a dj and things just started expanding work caught on i mean word of mouth is
20:43powerful right and so i already had a vast network of clients and professionals that i knew
20:49from helping them with financial planning so those were the people that i invited out because i wanted
20:53them to meet each other right and so word just spread from there they started inviting more and
20:57more people next thing you know it's a phenomenon that the city's loving and people from toronto are
21:03coming over because they saw it on the internet people are catching flights home from places like
21:08dallas and california and atlanta just to come out to the events so it's been massive but um that
21:14that is the roundabout journey and the background context that most people don't know is that
21:19i've been witnessing my dad do these things since i was 18 19 years old and then in college i
21:24was
21:24doing the same thing creating the same atmosphere on campus and now i'm just repeating that as an
21:30adult in detroit with people of all different industries so that's that's the short version
21:36right right first and foremost shout out to dad yeah for putting that bug in your ear getting you
21:42into what he was doing because i feel like as a kid you're probably like dad i don't want to
21:46be here
21:46i want to be my friends like i don't want to dance with these ladies like what are they going
21:50to do
21:50for me but slowly but surely each time that you did that you were you were building this idea and
21:56building what you've created now and the fact that you have people flying back here to make it happen
22:02and the whole entire thesis of who you are is to make an impact so how does it feel to
22:07like be
22:07sitting in the impact that you're making right now it's surreal because a lot of times i'm always
22:12focused on the next one yeah right because we've done over 30 events in 24 consecutive months so
22:18as you can imagine my brain is like okay this one's done sleep overnight the next day it's like
22:22okay let me thank everybody who came out last night let me prepare this for the next one so it's
22:27a
22:27constant non-stop you know working working to make sure that i can continue to provide a wonderful
22:32experience and elevate it every single time but um it's really surreal it doesn't it doesn't surprise me
22:38because i always knew for in one shape in one way shape or form that i would be doing something
22:43to
22:43impact our community at large um so this is the type of thing that i expected to be doing at
22:48this age
22:49but it's a really surreal feeling when like just yesterday um shout out to chief james harris of the
22:54detroit fire department i was having lunch with him yesterday at central kitchen and a guy that i worked
23:00with um at my first job at enterprise rental car he was one of my managers he walks in and
23:05sees me
23:05and he comes over he's like man let's get to see you man i'm so proud of you congratulations on
23:10everything you got going on every time i look up you know you're just killing it and chief
23:14harris is sitting there he's just like smiling ear to ear he's like man i love it man he's like
23:18i'm so happy for you and it's just crazy to you know see people who again they knew me before
23:24these particular events started and you know i bump into them and they have nothing but gratitude to
23:30express um but i think the most monumental moments for me is when i'm out and about and i meet
23:36people
23:36who are my parents age who are like you do that networking stuff right like oh i've seen you and
23:42i'm like okay so it's not just a young professional yeah it's not limited to people who are in their
23:4830s
23:48there are people in their 50s and 60s who know and recognize the work that we're doing and that's
23:54when it really hits home for me the most i love that for you i just feel like especially having
24:00your your parents age say it to you where it's like okay i i'm doing something here and i i
24:05want
24:05to highlight that success is not linear because we don't want to give people the the expectation that
24:12you know you just did it and it was instantaneous there's obviously slow moments down moments and
24:18success so how do you reframe your thinking when success may feel a little slower for you that's a
24:25good question um a lot of what people don't know like i said the first events that we did were
24:31invite
24:31only we had a couple events that before we you know got to the godfrey and started getting on social
24:39media we had a couple events that were in certain locations downtown and there were like huge concerts
24:44and stuff going on that day and road closures and it's like eight of us and we're just like man
24:51what's happening right it's like people couldn't make it they got jammed up and it looked very light
24:56right but i think me understanding what the long-term vision was of always holding myself as a resource
25:04to people and being there to educate and have an impact it just kept me going no matter what right
25:10so i
25:10think it's important for anybody listening who's looking for motivation or they're in that slow
25:16moment or that slow period is you got to realize like what was the original intention behind this
25:21anyway and if the original intention was bigger than yourself then it should keep you going because if it
25:27was about my ego or my mental health or my patience or uh me getting my time back i would
25:34have been
25:35hung up the towel i would have been through the towel right because it's been a lot of pressure
25:39uh basically all on my shoulders yeah right and i'm not saying that to brag or i'm not you know
25:45i'm not happy about that right i wish there were like a bigger team or a ton of investors but
25:49it's not right a lot of this stuff right now self-funded out of pocket you know all on my
25:54own hustle and
25:54grind but in those moments where it's the hardest again who am i doing it for it's for the people
26:01it's
26:01bigger than me so that's how i stay grounded in the moments where it's like man it would be easy
26:07to
26:07just say man forget this i'm about to figure out something else or just throw the towel in and then
26:12those moments you know where i go out and somebody sees me and they're like keep going i'm like okay
26:17i got you i will i love that and i think it's very poignant to remember like to keep that
26:23why especially
26:24in a ever-changing landscape yeah it's always necessary to remember why you did it and to know
26:30that it's not about you like you are the the driver of course the instigator of it but it's so
26:36much
26:36bigger than you are absolutely and if you are just keeping it insular it will stay insular i have
26:41so many other questions but we we don't have much time so i want to do a little lightning round
26:45with you okay are you ready absolutely i think so okay networking event or one-on-one meeting
26:52networking event okay early mornings or late night early mornings okay detroit the best detroit place to
26:59talk business i like central kitchen i i just went to central kitchen recently num num num num yeah love
27:07them okay when it comes to detroit hustle culture blessing or curse blessing okay i like it first place
27:15first thing that people should fix financially their mindset and then one word that describes detroit
27:25entrepreneurs relentless i like that i like that and speaking of relentless we are obviously doing
27:33this entire series to highlight people who may not get the recognition that they deserve i mean you have
27:39an incredible platform and i was like yeah no i absolutely want to talk to him and figure out where
27:44he came from and why this is a big deal to him and how he's created a lane that has
27:50had so many people
27:51not only became their own versions of culture shifters but you are one yourself so who are some
27:56people if one or a few that you would like to nominate as a detroit culture shifter today for sure
28:02i will
28:02be remiss if i did not mention my brother dr keon clinton of one percent better so he's been doing
28:08some
28:08phenomenal things him and i have collaborated on a number of things and got a lot more stuff coming
28:12up our sleeve but he's somebody that before i started embracing social media and like really showing my
28:19face i've always been in tune with his content and his impact and his events so he's doing
28:24some really wonderful work all around the country so definitely would say dr keon clinton should be
28:29considered for a culture shifters feature um also my brother jordan smith owner of just elevated fitness
28:36club so he owns a gym i just saw him on my timeline that's so crazy keep going i'm sorry
28:42yep so him and
28:43i again have partnered on some things we have uh friday night lifts which is a concept where we're
28:48blending workout classes with the networking portion so i had always wanted yeah i'd always
28:53wanted some type of workout element included in our community membership uh benefits and when he
28:59reached out like look i got this concept i want to host this at my gym but i want to
29:03have a networking
29:03portion like what do you think i'm like i'm all for it so we connected the dots and that's been
29:08running for maybe about two months now but um once the spring and summer really blossoms like that's
29:14gonna that's gonna take off and tear the city by storm so had no clue oh yeah you were a
29:19part of
29:19that when i tell you i talked to my mother maybe two days ago being like no i need to
29:24be at this
29:24yeah because one i love fitness two you're going there with the idea of also meeting people and as
29:31someone who is still a transplant of the city i feel like i've ingrained myself a little bit by now
29:37but
29:37as someone who is coming from outside the city i'm always looking for experiences that i can bring to
29:44me who are coming to detroit and don't necessarily know where to go i felt like okay one you're
29:48getting a benefit out of you know learning how to keep yourself fit and you know talking to people
29:53but it's also a way to meet different people at a common ground so shout out to you and jordan
29:59come
29:59on now yeah that's crazy yeah it's a wonderful collaboration i love that i love what you guys are
30:05doing are there any other things that we should be looking out for absolutely i mean we have some
30:11upcoming events so i'll shout out two dates uh april 24th okay right look forward to a mixer that day
30:18and then also may 30th we've got something super special to start to summer out with that's going
30:23to be a massive collaboration i won't name drop the two partners in that collab right now but just know
30:29that when we announce this there's only going to be one place in the city to be that night and
30:34it's
30:34going to be with us and our and our partners for that event that's going to be amazing but
30:37uh what i'll also mention obviously people can always tune in to networking tonight det.com
30:44to see more about our upcoming events and also check out our community platform and enroll and
30:49become a member if they want to general membership is just 48 a month and it gives people free access
30:54to the events that we do plus a ton of other perks stock market invested master classes that are virtual
31:00discounts to the friday night lifts and a ton of different events so it's a lot of impact involved with
31:07that community membership program but other than that yeah i mean our instagram as well as networking
31:11and i det so just tap into those places to stay in the loop i love that for 48 as
31:17long as you don't
31:17you know go out for a meal one day a month you know yeah that's your whole entire yeah just
31:24month right
31:24there i know that's right yeah hold on i'm gonna have to do that later remind everybody of the social
31:29medias one last time in case they didn't hear you absolutely so my personal page is cliff roach on
31:33instagram that's c-l-i-f-t-r-o-a-c-h and then our networking tonight event page is
31:40networking at night
31:41d-e-t and that's on instagram and tick tock for both of those my personal and the event page
31:47and
31:47then i also shout out our podcast page which is on instagram and tick tock is cashflow underscore
31:52conversations i appreciate you so much cliff for being here and congratulations for pushing
31:57the culture in the right way thank you i appreciate it
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