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Western Australia boasts the longest coastline of any Australian state or territory, yet fresh fish has become an increasingly scarce, expensive commodity. Retailers say consumers can expect to pay between 10 and 40 per cent more for most fresh fish this Easter due to the state government's new fishing restrictions, which came into effect less than three months ago.

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00:02Fish supply has been a bit hard this week.
00:05Once a staple for many West Australians, fish is becoming a luxury.
00:11Businesses saying new government restrictions are to blame.
00:15Fishermen, when the bans came in and they reduced quotas, their prices went up.
00:20So I've probably across the board put things up by about 10, 15 per cent.
00:24Since the restrictions, I can comfortably say 15 to 20 per cent across the board.
00:30There are species that have exceeded that. We have seen as high as 40 per cent increases.
00:34Other outlets have seen even bigger jumps of up to 67 per cent for some premium species like Red Emperor.
00:42The customers are saying, no, we just can't afford it. So we're seeing a reducing consumption.
00:47While backlash over the restrictions has only grown, the government isn't backing down,
00:53saying the changes are essential to rebuilding demersal fish stocks.
00:57You can't keep fishing a fish till it doesn't exist anymore.
01:01So yes, there will be less fish.
01:03West Australians love fresh fish, but not at any cost.
01:06Businesses say there is still affordable fish coming in from interstate and overseas.
01:11But those supply chains face their own risks.
01:15Just recently with the changes in fuel costs,
01:17that will start filtering into imported goods within, I would say, two to three weeks.
01:22Roadblocks caused by recent monsoons in the far north adding to the pain,
01:27as many in the industry fear the worst is yet to come.
01:31Up to the same point.
01:33You have a safe place.
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