- 8 hours ago
The Apprentice UK - S20E04 - Advertising Water
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00:01The next 12 weeks will be the toughest of your life.
00:06Lord Sugar is on the hunt for the next big thing.
00:09This is an opportunity of a lifetime.
00:13Battling for his backing, some of Britain's brightest prospects.
00:17Come on, boys. Look at that. Your life depends on it.
00:21And then hit him.
00:22It's a deal worth fighting for.
00:24I can sense a bit of friction. Absolutely.
00:26Daniel, is that on you? No.
00:3020 candidates.
00:31I've never been kicked in the balls by a goat, to be honest with you.
00:3412 tough tasks.
00:36This is a complete and utter joke.
00:40Just jump straight in.
00:41One life-changing opportunity.
00:43You're fired. You're fired.
00:45You've completely messed it up. You're fired.
00:48Yes.
00:56Previously on The Apprentice.
00:58I'm giving one team chickens and the other eggs.
01:02Guys, I'm getting stressed, man.
01:03Team egg cracked under pressure.
01:05If we don't make any money, this is a profit house we will lose.
01:08And on Team Chicken...
01:10Can I interest you in a chicken and mushroom pie?
01:12Dan's approach ruffled feathers.
01:14I think we're struggling to shift the pies. Do you want to revise your tactic?
01:18I think we just hold the prize.
01:19In the boardroom...
01:21Your pies ended up making a decent crust.
01:24Vindication for Dan...
01:26Good job, buddy. Proud of you.
01:27...meant it was Tanmay...
01:29What the hell was you doing?
01:31...who got plucked.
01:32You're fired.
01:42I don't feel like you got a chance to be a PM, because people are continuously talking for you.
01:47Yeah.
01:48Do you know what? I think there were clearly some gaps in Dan's project management and leadership.
01:52I was just trying to highlight them and point them out.
01:54I think Connor has been speaking for a lot of people in here.
01:58I think he potentially could be going up for a PM.
02:02I'll get it!
02:03Let's point it over.
02:05Let's point it over.
02:09Hello?
02:12Hi. This is Big Zoo.
02:14Your presence is required for your next task at the Crossnest Pumping Station.
02:19Lord Sugar will meet you there at 8 a.m.
02:22Oh, my God.
02:23It's Big Zoo.
02:25What's going on?
02:26Big Zoo just called to tell us to meet him at the Crossnest Pumping Station at 8 a.m. tomorrow.
02:32Guys, Big Zoo!
02:34Big Zoo!
02:36Big Zoo!
02:36He's a rapper, entertainer. He has a Big Zoo show.
02:39Oh, yeah.
02:39Big Zoo's big, bro!
02:41I think it's an advertising task for his new song or something.
02:44What?
02:45Big Zoo!
02:45I mean, I haven't got a clue who he is.
02:48HE LAUGHS
02:52In South East London, Crossnest Pumping Station.
02:58A Victorian engineering marvel with a practical past.
03:17Good morning.
03:18Good morning, Lord Sugar.
03:19This place was designed by Joseph Bazalgette, a Victorian engineer that introduced the city's
03:28first sewerage network, transforming the health of Londoners who had been drinking contaminated
03:34water for decades.
03:37So for your next task, I want you to create a campaign for a new bottled water.
03:43You'll build a brand, shoot a TV ad, and showcase your product live on social media.
03:52Now, I need to even the teams up.
03:55Harry, where are you?
03:57Yes, Lord Sugar.
03:58Please move over to Team Eclipse.
04:02Now, you've had a few weeks to get to know each other, so I'd like you to choose your project
04:08managers right now.
04:11TV, social media, pitching, confident with them, but I need help with the branding and
04:16design.
04:16I don't have a water bottle idea, but I'm happy to bring it to life.
04:19You should put yourself forward, Connor.
04:23Does anyone want to actually be a project manager first?
04:25Mm-hmm.
04:26I do.
04:27Campaigns for promotion.
04:28I feel like I can help you, but I don't do the social media bit.
04:32Have you decided?
04:36Yes, Lord Sugar.
04:36OK, Team Alpha, who's your project manager going to be?
04:41I put myself forward, Lord Sugar.
04:43Right.
04:43Given his experience in social media, it makes sense.
04:46Team Eclipse, same question.
04:49Karishma.
04:50Right.
04:50Why?
04:52So, I'm a social media consultant, and I've been present on social media for the last seven
04:56years working as an influencer and content creator.
04:58OK.
05:00Now, this is all about creating a bold brand.
05:04Somebody who has achieved that is this gentleman here.
05:09Welcome, Big Zoo.
05:12Well done.
05:13Yeah.
05:14Hi, guys, doing?
05:15I'm Big Zoo.
05:16You may know me as a rapper, TV chef.
05:19But what some of you don't know is I started a canned water brand two years ago called Drip.
05:23We changed the game.
05:24One thing we did is prove that water isn't boring.
05:27Thank you very much for that.
05:29You'll be pitching your campaign to this gentleman here and a panel of experts.
05:36But ultimately, I will decide whose advertising campaign is the best.
05:42Everything clear?
05:43Yes.
05:44I'll see you in the boardroom in a couple of days' time.
05:47Off you go.
05:50Two days to tap into the bottled water market by building new brands and creating campaigns.
05:58I'm really grateful for the opportunity to be your PM today, guys.
06:01Thirsty for a win?
06:03I would really like to create a drink for people who are passionate about sports.
06:07Content creator, Karishma.
06:09I'm someone who's newly into fitness.
06:12Looking after myself, going to the gym and keeping myself hydrated only recently became a priority for me.
06:16I think we can motivate people to actually get into the gym through this campaign.
06:20Which is a big one.
06:21Which is a big one.
06:22You're changing lives, but with water.
06:24You know, it is a very simple product, but if we can actually put the metaphor of transforming one's lifestyle,
06:29it's powerful.
06:31This is what I do every single day.
06:33Brands give me an idea, I turn it into real life, and then I make the millions.
06:37So that is exactly what I do day to day, and that is exactly what I get to do today.
06:41Well, everyone, thank you so much for selecting me as PM.
06:45Setting out his strategy.
06:46I'm definitely going to be listening to the team, and ultimately collectively making a decision together.
06:51Absolutely, mate.
06:53First time project manager, Connor.
06:56First things first is to choose our target market.
06:59Does anyone have any strong ideas?
07:01I think the commuter area, I definitely don't drink enough water, so could that be an area that we actually
07:06target?
07:07So I was thinking sports, if I'm being completely honest.
07:09I think sports in general has rapidly grown.
07:12It would be really easy to promote it to commuters.
07:14Yeah.
07:15Everyone is getting into sports now, so it's probably good to maybe go down that route.
07:19Yeah, Roxy, what do you think?
07:21I feel like I'm drifting towards the commuting side.
07:23Okay.
07:24Does anyone feel extra strongly?
07:29Do we want to take a vote?
07:30Is that the quickest way to solve it?
07:33This is the first time Connor has been project manager, and in the past he has controlled the team from
07:37the back seat.
07:38But now he actually has the opportunity to control things.
07:42He's putting everything to the vote.
07:43I mean, it's all well and good, but at some point as project manager, you've got to make a decision.
07:48So for commuters?
07:51Okay, so collectively I think we're going to go with commuters.
07:53All happy?
07:54Yeah.
07:54Yeah.
07:55Brilliant.
07:55Perfect.
07:57Next job for project manager Karishma.
07:59So who here feels confident with social media marketing?
08:02Decide who does what.
08:04I do.
08:04That's what I do in my day to day.
08:06Would you like to be on my sub-team leader?
08:07I would love to.
08:08Just on that, just with me having a marketing agency as well, I do a lot of adverts.
08:13I'd feel comfortable being able to lead the TV advert team.
08:17Mm-hmm.
08:18I will be taking care of the TV advertisement, and with me, Lawrence, Kieran, Megan.
08:23Branding team will be Carrington, our social media expert.
08:27Harry, Priyash, and Andrea.
08:29I want it to be eye-catching, bold colors, nothing boring, nothing ordinary.
08:36As a team, we voted for Karishma to be the PM because of her social media skills.
08:41And I'm actually quite shocked that she didn't put herself on that side, so she could have
08:44just brought her social media expertise through on that.
08:48I've got every confidence.
08:49Let's make something extraordinary, guys.
08:52Roxanne, do you mind if I put you on the branding team with Levi, Rajan, and Dan?
08:56Yeah.
08:56Anyone on the branding team want to put themselves forward for sub-PM?
09:00Has anyone had any experience in branding?
09:03Has anyone created, like, a brand from scratch?
09:05Both.
09:06So I've got experience in both areas.
09:08Give Roxanne the rain?
09:08Give Roxanne the rain.
09:09Keep the boys in check.
09:10Yeah.
09:11Okay, perfect.
09:11I want it to be seen as the water bottle that you carry around with you, almost like the
09:14replacement of your phone.
09:15I trust you with this vision.
09:17I know it's a little bit loose, but I trust you.
09:2210 a.m.
09:24The team's divine.
09:26While half pour their efforts into ad campaigns...
09:29The way I do ads is you're not selling a product, you're selling a feeling, and people
09:32spend millions on a feeling.
09:34The rest will build their brands.
09:38Connor was a bit vague, I'm not going to lie.
09:41He said something to replace the phone in your hand with.
09:44Bit of an ambiguous kind of, like, description from PM, but I think, you know, we've got the
09:49right person in the seat today, it will be fantastic.
09:53South East London.
09:55Base for both teams.
09:57Leading design agency.
09:58Ten days.
10:00Hello.
10:01Hey, are you all right?
10:01Good afternoon.
10:02How are you?
10:03Top of the to-do list.
10:04I think the best one might be Thrive.
10:06Nail down a name.
10:07With the word Thrive, I can imagine going to the gym.
10:10It's bright, brand-in, colourful, poppy.
10:13Also brainstorming brand names.
10:15I thought maybe calling it North, because people always say the water from the North
10:18is better.
10:19The other team.
10:21Yeah, I like that idea.
10:23What about, like, North H2O?
10:25Yeah.
10:25It tastes better from the North.
10:27It's an okay name, but I'm just worrying the people who don't get it, they're going to
10:30be like, well, I don't get it.
10:32I think we could definitely make it work.
10:35We can just make it fun and exciting.
10:36Do you know what I think would be good?
10:39North H2O supporting you to reach your peak.
10:41Yeah, I love that.
10:43But you're dividing demographics.
10:45I'm just worried about the connotations of the North and South divide.
10:48But then maybe in the logo, we can do some mountains as well.
10:51You know, we are supporting everybody to reach their peak.
10:55I think it's tricky.
10:55I think it's a bit of a risk.
10:58Dan came up with this idea of North water, because water tastes better up North.
11:02But actually, they shied away from the whole original concept, and it's now about mountains
11:07and peaks.
11:09Well, if you only half go down that message, nobody will get it.
11:13You either have to fully embrace it or drop it completely.
11:16I think it does look clean.
11:19I like the look of the peaks.
11:21Yeah.
11:22Yeah.
11:26Across town.
11:28Everyone's on their phone, and they're glued to it.
11:30While Pasha pitches an advert aimed at parched commuters.
11:34And there's almost like this angel that's got this bottle.
11:38Everyone stops, everyone stares, and it's like a gaze.
11:42Yeah.
11:43On Karishma's team.
11:44I think the TV advert would be like boxing ring.
11:47Someone gets knocked down, they have a sip of the water, and they come back up.
11:50Estate agent Kieran plans a knockout campaign.
11:53I love that so much, because I want people to feel defeated, and then we pick them up.
11:58So, location-wise, I don't want to do gym.
12:00You don't want to do gym?
12:01It's not, no.
12:02It's too obvious.
12:03I want to go to this, like, enchanted-looking place.
12:07How do you want to do, like, the box and stuff?
12:09And, like, we don't have to be that literal.
12:11I'm thinking, like, he's getting knocked out.
12:13He's not getting knocked out by a fist.
12:14He's getting knocked out by the camera.
12:15We see you hit the floor.
12:17Bam.
12:17Yeah?
12:18I want somewhere with really exciting lighting.
12:21He drinks this water, and we have, like, a close-up shot of his eyes just, like, powering up.
12:26Like, he is one-
12:27Like, he's...
12:28Like that, and go.
12:29Yeah, literally, just, like, we want it to be performance-enhancing water.
12:32I promise you guys, I'll bring it to life.
12:34I can see it.
12:36I can just see what I want to do.
12:37So, like, other opinions, thank you for sharing, but I know what I'm doing.
12:42And if you want to save a prop, boxers don't normally wear T-shirts, so I'm happy not to wear
12:47a T-shirt.
12:47Yeah, I bet you're not.
12:51Lunchtime.
12:53For Connor's team...
12:54Hey, Roxanne.
12:55..a chance to check in.
12:57So, the logo is North H2O.
13:01Our tagline is supporting you to reach your peak.
13:06We've got a few lines representing, like, mountain peaks.
13:09So, the mountains are actually showing that they're going to be reaching the peak, drinking this water.
13:13Levi, Levi, sorry for interrupting.
13:15It's just mountains are extremely jarring to commuters.
13:18Commuters, you're thinking public transport.
13:20You're thinking tubes, bikes, quickness.
13:23I think it would make more sense once you see the logo, but also...
13:27If you're lost...
13:27If you're lost, you know, you're finding yourself.
13:30The only problem with that is you're not going to be lost on your commute,
13:32and if you're lost on your commute, you're probably unemployed.
13:35We luckily have a very adaptable and agile team over here.
13:38So, we'll make it work, but I do think it is quite the challenge
13:41to make North and the mountainous range kind of fit,
13:44especially when we're going on a commute.
13:49East London.
13:51Location for Karishma's boxing-themed ad...
13:54Oh, my God.
13:59Oh, my God, it is Avatar, literally. Wow.
14:03We've got director, Megan.
14:05Marketing expert, Megan.
14:08Do you know when you can walk backwards, but you zoom in?
14:11I forgot what that's called. I did it in media.
14:13But can we try that, quick?
14:14Yeah, yeah, yeah, we can, yeah.
14:16Three, two, one, go.
14:19That's nice.
14:19OK, here, when I want some movement, look tough and rough.
14:22You're not having a good time here.
14:23You're scared that you're about to get beat up.
14:25Cool, and stop there.
14:26And then can we have a close-up shot?
14:28Hang on, are we doing the punch with the camera?
14:29Not just yet, not just yet.
14:30Right now, we're just recording that he is scared.
14:34I'm a bit confused why Karishma did appoint me
14:36to be the director of the ad fair
14:38if she was just going to lead it herself.
14:40I actually did media studies for A-level,
14:42so I'm actually quite clued up with doing different camera positions.
14:46She's just taking on the whole load by herself.
14:48All right, three, two, one, action.
14:52And then hit him.
14:54Nice, nice, nice, nice.
14:55You look like you're dying.
14:56All right, Lawrence, come in with the towel and the water.
14:59Open your mouth, Kieran.
15:00Nice, nice, nice, nice, nice.
15:02OK, I think he's drowning.
15:06Across town, backdrop for North H2O.
15:10It's about three commuters on their journey to work.
15:14A boat on the River Thames.
15:15The angelic Rathna comes in, drinking North H2O.
15:20At the helm.
15:21Pasha, you're going to help me with directing.
15:23Two captains.
15:25And cue Rathna.
15:29Which direction is this boat heading?
15:31Love.
15:33And cut.
15:33Rathna, you're going to go...
15:34Sorry, Colin, just to interject, do you not think it's better to do the other angle from the view of
15:39Vanessa?
15:40So what I was going to do is just repeating now the same one we did.
15:43I think you are just going straight onto the boat, because otherwise that's just going to be too long.
15:48Yeah, but that's where you chop a change at the end of tomorrow.
15:50Do you guys want to walk on?
15:51And Rath, if you don't mind just recording from this as they pop in over the boat.
15:57Yeah, perfect.
15:58That can cut there.
16:00Okay, and cut.
16:01Brilliant.
16:03I think it is great to have Pasha there.
16:05At some point we were being a little bit pedantic.
16:07I do think you can go back and forth all day saying, shall we record it like this, shall we
16:11record it like that?
16:11In a creative process like this, you do have to make those decisions.
16:15So if you could maybe record from here.
16:16What are you doing now?
16:17But let's just, Rath and I drinking the water again.
16:20But we've already got that.
16:23On the other team.
16:24I was thinking aluminium ball because it's recyclable.
16:27Yeah.
16:27It's got the cap.
16:28Vessel in the can.
16:29But are we all happy to go with that one?
16:31Yeah.
16:31Next, a bold brand for their bottle.
16:34So the colour we need to decide is the main aluminium bottle now I think.
16:38I was thinking not primarily blue because that's boring.
16:40Oh, what about more orangey?
16:42Um, mm.
16:43I do like purple as well.
16:45Mm.
16:46Don't love that one.
16:47I was thinking, like, yellow.
16:48Yeah, a very light pastel yellow.
16:51Yeah, that's nice.
16:51I like that.
16:52I like that.
16:53I think it needs to stand out.
16:54I was thinking about incorporating just a really bold tap with the drip hanging out.
16:59If I see a tap on a bottle of water, I think, you'll give me tap water.
17:02Why am I paying for this?
17:04Well, no, it's not tap water because it's in a bottle.
17:07The team are not listening to me.
17:09Sometimes I do have some great ideas.
17:11And I've done marketing on my business and it says what it does on the tin.
17:15Thrive.
17:15Yeah, it's a brilliant word.
17:17But unless we introduce something that says it's a bottle of water, it's not a good branding.
17:23I just hope it's good.
17:24I'm worried.
17:25Yeah, so do I.
17:26It's very out there, but Karishma wanted something bold.
17:28And it's all matching the colours.
17:34Do we need a picture or something on the back page?
17:36Oh, hang on a minute.
17:36I think a compass.
17:38Yeah, it's perfect.
17:39For both teams.
17:40Uppercut, bam.
17:41Guys, time really quick.
17:43Last shot, one more time, just one more time.
17:45Finishing touches.
17:46North.
17:47H2O.
17:48Bravo, guys.
17:49Well done.
17:49Tomorrow, pitch campaigns that make a splash.
17:587am.
18:00You heard of everyone's sleep?
18:02Not enough, but...
18:03It's as tough as a tough.
18:05For Karishma...
18:06Let's have a look.
18:07Let's get a drum roll going.
18:09The big reveal of her bottled water.
18:18I'm not going to lie, it's giving milk.
18:20It's giving milkshake a little bit.
18:23You learn, like, when you see this colour,
18:25you think banana milkshake,
18:26you think a little bit like a milky product.
18:28It reminds me of in primary school when you had to do IT
18:31and you did that font with the gradient,
18:34if I'm being completely honest.
18:36I think it's a little bit basic.
18:38I hope that's not bold.
18:43The sub-team have missed the mark slightly
18:45and I think we're going to be overcompensating
18:48when we're trying to pitch it as water
18:49because it doesn't look like water at the moment.
18:52You just have to say that
18:53we are making a new, innovative product.
18:55There's nothing like this on the market at the moment.
18:57Honestly, guys, it's going to come across as a dairy product.
19:04Across the hall...
19:05I'm excited.
19:06On Team North...
19:08Love it!
19:10Things go south.
19:14I thought we had quite a clear vision of what we wanted,
19:16kind of like a mobile phone replacement,
19:18that cool water vessel
19:19that you really want to have and keep and hold.
19:22My biggest concern is the compass.
19:26The compass is extremely jarring for commuting.
19:29So one of the reasons why I wanted to put the compass on
19:31is because it's almost like, you know, whilst drinking this water,
19:35you're heading the right way, you're heading straight.
19:37It gives adventure.
19:39It gives adventure.
19:39If we handed that to you and said, this is for your hiking.
19:42Yeah, that would be really good branding for hiking.
19:45Why do we have mountains?
19:46It doesn't actually look like mountains.
19:48No.
19:49It looks like a chart of some sort.
19:52It can tie in with the commute.
19:54The branding that we've seen this morning is absolutely diabolical,
19:57if I do say so myself.
19:59The logo doesn't make sense.
20:01I almost feel like they've tried to sabotage this whole task
20:04for one reason or the other.
20:05I think us as an advertising team did quite well to kind of adjust.
20:09Can I just interject? Sorry.
20:11I think it does hit the brief, obviously, Conor.
20:14You did say we have free reign on it.
20:16100% I did.
20:17I do think it's 100% salvageable.
20:20We need to pitch today.
20:22There's a lot of pressure.
20:23Ahead of presenting to industry experts...
20:25Everyone has different strengths in this team.
20:27I know that.
20:28Half of each team will promote their product,
20:30live on social media.
20:32Megan, I would love for you to go over to the TikTok live side today.
20:37While the rest edit TV ads.
20:40Yeah.
20:40Can I just make one suggestion?
20:41Obviously, it's up to you, whatever you want to do.
20:43But when we voted for you to be PM,
20:45it was because of your social media background.
20:47I actually did media at A-level and I did a lot of editing.
20:50So do you think it might be better for you to go over to social media?
20:54I completely get what you're saying,
20:55but I feel like I'm very needed in the editing of this video.
20:58There just cannot be two of me and I trust Carrington with the TikTok live.
21:02She's done them before.
21:03They'll go on there, just have a fun time.
21:07The pressure on me as a sub-team leader at the moment feels like a tonne of bricks, to be
21:10frank.
21:11I need to do really, really well in the live.
21:14Or I might as well pack my bags from now.
21:17I do think as I have experience in live streaming specifically,
21:21it would be advantageous for us, for me to swap over.
21:24From project manager Connor, a reshuffle for Roxanne.
21:28Roxanne, I'm going to take the reins from you.
21:29And for Pasha.
21:30I am going to trust Pasha as sub-team lead.
21:33A promotion.
21:34Does anyone have any concerns or queries about that?
21:37I don't have experience editing videos, so...
21:40Correct.
21:41I fully understand that.
21:42However, I do think we all have the vision.
21:43I have full trust in you after yesterday.
21:46Onwards and upwards, let's go north.
21:48Yeah.
21:48Let's go.
21:5110am.
21:52Half of each team set off to conquer social media.
21:56Listen, you can have a rubbish product,
21:58and if your TikTok live is fantastic, you can sell anything.
22:02While the rest will edit their adverts.
22:06Very disappointed.
22:07It looks like a milkshake.
22:09I think we, um...
22:10Oh, sorry, Harry.
22:11I forgot you're in the team.
22:15South East London.
22:17Edit base for both teams.
22:19Hello, Ram.
22:20How are you doing?
22:22Pulling no punches.
22:23Is this just all our shots?
22:25Yeah, so put everything into the timelines.
22:27Project manager Karishma.
22:29So this, I want to start with the motion immediately.
22:32Should we get the scene sorted?
22:34Do you know what I mean?
22:34That would be helpful.
22:35Yeah, this is...
22:36This is what we're doing.
22:38So stop there.
22:39Let's start there, yeah.
22:40So I just want this bit.
22:42Just want that bit.
22:44We, not I, yeah.
22:46We just want that bit.
22:47Yeah, we just want that bit.
22:48Yeah, cut there.
22:49Karishma.
22:50Yeah.
22:51Just a bit worried that we spent quite a lot of time already with this clip.
22:54We just need to have something that's finished,
22:56even if it's not absolutely perfect.
22:58This will be done in the next two minutes.
23:00So if you play from here...
23:03I'm feeling a little bit stressed, as is everyone else.
23:06Me, Lawrence, Harry, are all sat there like soft thumbs
23:09while Karishma takes over.
23:11One thing, just with that writing, still water 500 millilitres.
23:15You don't need to write 500 millilitres in the ad.
23:17OK, fine, whatever you say.
23:21Downstairs...
23:21There's a few things that we need to do to begin with.
23:25Making her editing debut...
23:26We need to get the voiceover done,
23:29and I think we need to pick the music before we get into the editing.
23:33Newly appointed sub-team leader, Pasha.
23:36Can we play through all the music that we've got?
23:39Sure.
23:39All righty, that's nice.
23:42No, it's a bit too upbeat.
23:44Yeah, no.
23:47No, it's giving country.
23:48It's giving country.
23:51Guys, don't you think we should edit the video first?
23:54We're going to edit it all in a minute.
23:56We just have to make sure we're happy with the song
23:58so we can get that agreed.
24:02OK.
24:03Pasha's plan of action, basically, to just jump into the music,
24:07there's no real structure to the actual story.
24:09That's the most important part of the actual film.
24:13This part's not really a start.
24:15Yeah.
24:16Should we get that agreed?
24:18Yeah, let's do that song, yeah.
24:20Now we need to get the voiceover sorted.
24:22I want to include something about hydrating.
24:24Why don't we think of this?
24:25Why don't we start editing?
24:27Personally, I think that the editing of the clips
24:29will be the quickest part.
24:33Central London.
24:36In one hour, teams will host live streams
24:39on global platform TikTok.
24:42We lose them within three seconds
24:43if we don't have something fun and engaging.
24:45To hook in an audience...
24:46We want to make sure everyone understands
24:48the branding of Thrive.
24:50And showcase their brands.
24:53I have some experience in live streaming.
24:55My idea is to open it as we close it.
24:57Are you Team Levi or are you Team Roxanne?
24:59By the end of the live stream,
25:01one of these is going to get doused in water.
25:03Right?
25:03You want to go the whole way to the end of the live stream
25:06to figure out who loses
25:07and who almost gets dunked in water.
25:09Dan, I do think you should be like
25:11Fact Finder Dan.
25:12So Dan literally walks in
25:13and you give a really simple...
25:16Or like, water is transparent
25:17and then walks out of shot.
25:18And I say, thanks, Dan.
25:21Let's go live stream.
25:22Yes, let's do it.
25:23Let's go, folks.
25:33All right, guys, I think they're going live.
25:35Along with other experts from the worlds of water,
25:38advertising and social media.
25:42Stop scrolling and stop exactly where you are.
25:45In just under five minutes,
25:47you will get to decide
25:48who is going to be doused and covered in water.
25:51Is it going to be Roxanne?
25:53Hello.
25:54Or is it going to be Team Levi?
25:57How we doing, everybody?
25:59Are you all right?
25:59A nice slick start.
26:01I think it was a good idea to, like, hook that audience.
26:04I want to know who you want to see dunked in water.
26:07Is it Levi or is it Roxanne?
26:09I like him.
26:10He's good on camera.
26:10He's got good energy.
26:12He's like, I'm an egg.
26:13Yeah.
26:14I'm going to show you how to drink it.
26:17Woo!
26:18Taste test.
26:19Live taster, okay.
26:22That is incredible, if I don't say so myself.
26:26I'm here to introduce you.
26:28The man with the plan, and he is called Dan.
26:33Oh!
26:34It rhymes.
26:35He's got quite lyrical there.
26:37Lyrical miracle.
26:38And he's got a fan.
26:39I don't know.
26:40Go, Dan.
26:41They've brought the chaos,
26:42which can work in a live stream.
26:44Water is the most consumed beverage in the world.
26:47Woo!
26:49Anything else?
26:50Thank you, Dan.
26:51Oh, that's it.
26:51Dan is done.
26:52Dan wins everything for me.
26:54What a random dude.
26:55Next up is Levi.
26:56Please introduce yourself.
26:57Go, Levi.
26:58How are we doing, everybody?
26:59I'm Levi.
27:00I am the active commuter.
27:02Our audience might be thinking or looking forward to the dunking rather than finding out about the product itself.
27:07Right, we're going to do one final countdown.
27:10Three, two, one.
27:13Levi.
27:14The jury has spoken.
27:15He's a strong host.
27:17He's a strong host.
27:18Yay!
27:20Thank you, everyone.
27:21Please introduce your North H2O supporting you to reach your peak.
27:26Thank you very much.
27:27Well, thirsty after that.
27:29I feel like the North H2O lot had a very engaging hook in their live video.
27:35Very clear plan.
27:35That is such an important part of live streaming and they definitely succeeded there.
27:40I think the dunking will be the key takeaway from that live streamer.
27:43Maybe not the product, but still, a really great effort.
27:48Next, to launch their water to the world.
27:51Hello.
27:54Strive.
27:55Hi, guys.
27:55How are we all doing?
27:57We have an exciting new product to show you today, which is called...
28:03FRIVE!
28:05Like Bananary.
28:06Yeah.
28:08It's giving me a lot of sweet.
28:09We are a fitness water brand.
28:11Look at these bold colors.
28:12Imagine when you're going to the gym, taking a selfie in your gym clothes and doing that.
28:17Oh!
28:18With your six pack and all that.
28:19Oh!
28:19Product's not shouting fitness, though.
28:22Oh, God.
28:22Still water.
28:23500 ml.
28:24Easy.
28:25Yeah.
28:25Not in your bag.
28:26Small.
28:27It's very selly.
28:28It's very selly.
28:30They ain't giving me much.
28:31It's getting a little bit repetitive, isn't it?
28:32FRIVE!
28:33FRIVE!
28:33FRIVE!
28:34Sip to thrive and I feel alive!
28:37I just had a sip and I feel alive!
28:40I'm starting to run out of gas, I think.
28:43I think so, yeah.
28:45You see it on the shelf and you think, wow, isn't this amazing?
28:48Yeah.
28:48They haven't given me a reason to stay engaged.
28:50Yeah.
28:50Hey, guys!
28:52Oh!
28:53Look at me!
28:54Oh, you've got a look at me!
28:55You've got a look at me and let's do a cheers!
28:58Controlled chaos is okay.
29:00This, to me, seems like uncontrolled chaos.
29:02It's a new, innovative water bottle.
29:05Sip to thrive and feel alive.
29:07Sip to thrive and feel alive.
29:10They just didn't give me a reason to stay on the line.
29:13Yeah, there was no hook.
29:14Perhaps if they'd maybe thought about the narrative better, maybe scripted things, that would have helped them.
29:21Back at the edit...
29:22This is the boxing ring.
29:24Ding, ding, ding!
29:26Right, let's do that again.
29:27Wait, wait, wait, wait, wait, wait, wait, wait, wait, wait.
29:29As the boys add final bells and whistles...
29:33Nice.
29:34That's great, well done.
29:34Still stuck at the starting line, Pasha.
29:38I think we've got a good outline.
29:39It's just that little bit that we need to sort of join us on a journey through the da-da
29:46-da-da-da.
29:46I need to tell you, you've got half an hour.
29:48Okay.
29:49How long are we on the video at the moment, Raph?
29:51We're on 48 seconds now.
29:53I'll just play through you telling me where to cut.
29:55Where she's walking, get rid of the walking.
29:57So we don't need any of these.
30:00Just take that cut there.
30:00I think it's that short.
30:02If you could just play that.
30:03Cop that one.
30:06Leave the reaction, we don't have time for that.
30:09Yeah, from that bit.
30:11Supporting you to reach your peak.
30:14Done.
30:15That went so fast.
30:202 p.m.
30:21Hi, guys.
30:22Before pitches begin...
30:24I want it to be highly professional, very entertaining, very personalised and human.
30:29For both teams...
30:30Hi, everyone.
30:31...a chance to check in.
30:33I understand that I put a lot of pressure on you, specifically, Pasha.
30:35How did it go?
30:37The only issue that we had is how many clips were filmed yesterday.
30:41The amount of videos we had to go through was so many.
30:43It was really time consuming.
30:45I think I want you to be aware that we didn't even have a chance to do a full run
30:49-through.
30:49We literally had one to the last second.
30:52What do you mean by a full run-through, so you've not seen it from start to finish?
30:55We haven't been able to see it from start to finish, but we did watch bits and bobs as it
30:59was getting car-cut together.
31:00Did the ad make sense?
31:02There might be a few things that might, like, be pointed out, not being 100% cohesive, but we obviously
31:07really did try it.
31:13Mid-afternoon.
31:15Showtime.
31:18Hello.
31:19How are you today?
31:19Riding high from their TikTok triumph, North H2O.
31:25I am delighted to introduce our new water brand.
31:29North H2O is targeting commuters, be that the busy workaholic or the tired, worn-down working professional.
31:38Big Z looks a bit concerned.
31:42What North H2O is, it...
31:44Sorry.
31:46When you're in your journey, throughout the hustle and bustle, you can...
31:53Whenever you start to fatigue down in your journey, take a bit of North H2O, and it will pick you
32:00up and elevate you back up to your peak levels.
32:02It doesn't seem confident.
32:04We kind of opted to go for a carton.
32:06We were also thinking of going towards down the can route, but, you know, the cans, I feel like a
32:11lot of people are doing them at the moment.
32:12And also, if you have opened a can, you're going to have to drink that in one sitting.
32:16The carton, you know, you lot are dissing up the cans.
32:19I'm a can man.
32:20I'm going to take that to my heart now.
32:25So, without further ado, let's watch the advert.
32:32Which direction is this boat heading?
32:35Lord.
32:38This is your first time seeing it.
32:40Yeah, I've never seen this.
32:47Excuse me, what drink is that?
32:51No, H2O.
32:54Supporting you to reach your peak.
32:57Welcome to the floor for any questions.
33:00I'm Jolion White.
33:01I am the Chief Creative Officer and founder of the creative agency 10 Days.
33:07I just think with the ad, I kind of feel like I saw something quite, like, quite dull.
33:15Imagine you're scrolling.
33:17Would you stop if you saw that opening frame?
33:20Thank you for your question.
33:22If I saw someone who looks like me on their way somewhere, really busy, I'd come in a treat, like,
33:27what's going on here?
33:28I get tapped on my shoulder and asking me where I'm going.
33:30And with that attitude, I've gone north.
33:32I want to know what's going on right now.
33:34So I would stop.
33:37Hi, I'm Joanna Moncrief, Head of Marketing at Canowater.
33:40Given you've gone with commuters as your kind of target market, what made you decide to have the Compass branding
33:47and the sort of slightly mountainous look?
33:51Yeah, so...
33:52Yeah, absolutely.
33:54So with the mountainous look, I mean, as though it kind of might look like a mountain, it's more representative
33:58of your journey going down.
34:01And then when you drink the water, it goes back up to reach your peak.
34:04Thank you so much.
34:05Thank you very much.
34:06Have a lovely evening.
34:08Wow.
34:08Wow.
34:09How are you guys feeling?
34:10Oh, God.
34:12That was really hard to watch.
34:14Yeah, that was hard.
34:15Yeah, I think from my perspective, they did a really good job at the live stream.
34:19And none of that came through on the ad.
34:22No, definitely.
34:22It felt like someone in the branding had a very different idea to someone in the ad.
34:26Yeah.
34:30Next, to take the stage...
34:32Good afternoon, everyone.
34:33Thrive.
34:35Thank you so much for joining us for the launch of our brand new product, Thrive.
34:41Thrive is about bottling that feeling of change, of self-improvement, of doing something for yourself that changes the world.
34:49So that you can thrive.
34:51I would like to introduce you to a concept that I like to call the Thrive Turning Point.
34:56This is defined by that very second in your life where you decided to stop being ordinary and stop just
35:03merely existing.
35:05We're not just selling water.
35:06We're selling the feeling, the sensation of walking away from the cusp of failure and challenging yourself every single day
35:13to create change.
35:15So with no further ado, let's have this video play.
35:36I think we've smashed it.
35:37That was good.
35:38I really like the ad.
35:39I feel the ad was electric.
35:41I love when you punch the floor and you was getting up and then the water splattered.
35:45The only reservation I have from it is that it almost looks like the water gives you power, which I
35:50feel like sometimes can be misleading, especially in the water game.
35:52Especially when you had that final sip and your eyes open up, it's like, yo, I'm awake now.
35:58What it comes down to is, and like we've all been saying, it's a feeling that you get.
36:03So you thrive, you're hungry to do better.
36:06It doesn't give you powers, but it gives you almost a sense of security.
36:11Yeah, right on.
36:13Who directed the ad?
36:17The ad was directed by myself, yeah.
36:20It's pretty damn good.
36:21Thank you, sir.
36:22It's pretty damn good.
36:23Just want to come back to the bottle.
36:25This is giving banana milkshake.
36:28It just does feel quite childish.
36:30Like, it's giving CVVs.
36:32For such an adult ad to have almost a childish bottle feels like a bit of a letdown.
36:36Thank you so much for the question and the feedback.
36:39That's really helpful to hear and we'll take it on board and it's appreciated.
36:42Our main goal was being different and the fact you've pointed that out shows that we've sort of hit a
36:46mark to some extent.
36:48Thanks so much.
36:54It was a very good ad.
36:56It captured you.
36:57It was interesting.
36:59But we kind of agree it's giving banana milkshake.
37:01Yeah.
37:01It's definitely giving banana.
37:02Without doubt.
37:047pm.
37:05Well done, Krishna.
37:07Let the shit well.
37:08Pitch is over.
37:09We said about the milkshake thing, you knew it was going to come.
37:12Yeah, we knew it was coming, yeah.
37:13We knew that there was going to be challenges and obstacles that we had to overcome.
37:16We took accountability.
37:17Yeah.
37:17And we tried to answer them with the best perspective that we could.
37:22Tonight, back to the house.
37:26Tomorrow, sink or swim.
37:33Morning, morning.
37:34You all right?
37:35Good, G?
37:35Yeah, not bad.
37:36Do you feel confident that your team have done an after-win?
37:39The video was absolutely out of this world.
37:42Because you were in it?
37:44Yeah.
37:46I'm sad you had to go up against me, to be fair.
37:48Oh, she talks a big game.
37:50She does.
37:51You seem to talk to talk.
37:52Hope you can walk the walk.
37:53I don't walk, I strap, babe.
38:02I'm not going home today, and I will be fighting to my last breath, because this is what I do.
38:07I'm feeling nervous about going into the boardroom.
38:09As PM, it's easy to be the fall guy.
38:11I will be holding my team accountable for their missteps.
38:13There are some questions that I have.
38:16My head's a bit scrambled right now.
38:18I just don't know what Lord Sugar is going to think.
38:20I just know I've done my best, and that's all I can do.
38:27You can go through to the boardroom now.
38:42Well, this is one of my favourite tasks.
38:45I spent a lot of my business career creating adverts and marketing.
38:50What I've forgotten about advertising, you haven't even learnt yet.
38:54So, let's start off with the clips.
38:58Karishma, you chose to be project manager, is that right?
39:01Yeah, I create ads for other brands for a living.
39:04Tell me about the ideas that you came up with.
39:06So, I really wanted to go down the fitness category, just because it's such a vastly growing one.
39:12For me, that was a clear vision in my head what I wanted to do with this.
39:16Okay.
39:16And you came up with this name, Thrive.
39:19Yeah.
39:19Now, when I see this, first of all, it came across to me as if this was like a milky
39:25type of product.
39:26Yeah.
39:27Yeah, the yellow looks like isotonic custard to me, quite frankly.
39:33The reason for the yellow was for positivity and sunshine.
39:37Is this yellow supposed to be sunshine, is it?
39:39Well, it's like a subtle yellow.
39:41And I think when you...
39:41It's very subtle, yeah.
39:42We thought the same thing that you thought, Blood Sugar.
39:45We thought it looked a bit like a milkshake.
39:47We just had to do with what we had.
39:49Hmm.
39:50Well, let's take a look at your TV advert.
39:57If you like to gamble, I'll tell you I'm your man
40:00You're wisdom, wisdom, and you'll attain to me
40:09Hmm.
40:11Thrive was appearing in the advert for Kieran, from what I can understand.
40:14That's very close to you.
40:15Yeah.
40:16No, what I'm trying to say is the advert was all about Kieran,
40:19and yet, Raging Bull, it's not.
40:22De Niro or Stallone, you're not.
40:24Anyway, I spoke to the panel.
40:28Electric advert with loads of energy.
40:31Um, it does, however, make you think that water gives you actual power,
40:36which is maybe a bit misleading.
40:39So, with the fitness side of things, you drink it as an encouragement drink,
40:44but it gives you that motivation to go to the gym, to exercise.
40:47Yeah, but it's only water.
40:48It's not like it's an energy drink.
40:50Anyway, the, um, social media, I saw that also.
40:54Kieran, you were sub-team leader.
40:56Yeah, I do live streams quite a lot in my personal life.
40:59We had ample energy.
41:01They seemed to really like the product.
41:03Yeah, I've got some feedback.
41:06A bit too much talking over one another.
41:09But it's not very engaging.
41:11Also, if I may, I think the reality is you were very hard on the sale,
41:15and I suppose with your experience of life,
41:18you could have done slightly better, no?
41:20I thought it went well, but that's...
41:22Did you?
41:22Well, let me tell you what my panel had to say.
41:25They said that one was better.
41:27Yeah.
41:28So, overall, good project manager?
41:31Yes.
41:32Yes, I think so.
41:34I'd actually say that Karishma knew what she was doing.
41:36I mean, I was impressed with the quality of her work.
41:39I do think Karishma did a really good job.
41:41The only thing for me is I did voice that I would like to be sub-team leader.
41:45With having a marketing agency,
41:46I thought a lot of my skills were really valid for this project.
41:49You're saying that your talent was not exploited in this task?
41:54Karishma is simply just stronger when it comes to social media,
41:58whereas Megan's strengths lie in advertising,
42:00and that was said by yourself.
42:01That's your opinion, is it?
42:02That's your opinion, no?
42:03No, no, no.
42:03This was a statement made by Megan,
42:05and I'm pretty sure we can all agree that that's how that went.
42:07It wasn't picking...
42:08Yeah.
42:08If Carrington was weaker in a certain task,
42:10she wouldn't have been chosen.
42:11Anyway, let's move on to Team Alpha.
42:15Connor, you said when you became project manager
42:18that you bring ideas to life.
42:21Correct.
42:22So my history is in live streaming,
42:24and I'm confident and comfortable in pitching.
42:27OK, and you chose commuters,
42:29and then Dan came out with this North, is that right?
42:33Yeah, that was my idea.
42:34I wanted to do a play on words that the water up North is better.
42:37Is it?
42:38Yeah, I think a lot of...
42:40Is that because it rains more up there?
42:41No, it's like a joke that a lot of people say
42:43whenever they come down to London,
42:45they say the water tastes better up North.
42:46Don't you think it'd be alienating people in the South?
42:49We did point that out.
42:50That was exactly my point, Lord Sugar.
42:52In the morning brief, I expressed that, you know,
42:54we could be creating a bit of a divide here.
42:56Right.
42:57The reality is it would have worked well, Lord Sugar,
42:59if my whole story concept had come to life,
43:01but the fact there was a bit of divide in terms of...
43:03Anyway.
43:04Anyway.
43:04Then you ended up with this, yeah?
43:07Yes.
43:07And then you've got the compass on there.
43:10That's correct, Lord Sugar.
43:11So I propose the compass to the team.
43:12And then also with the line on top of the North,
43:15it represents the progress chart.
43:17I know some people had mentioned it does look like mountains.
43:21When you were designing it, you said you wanted it look like mountains.
43:25Yeah.
43:25It has nothing to do with the progress chart.
43:27And if I may, when we separated into our advertising and branding team,
43:30we never kind of spoke about it being the adventure themed.
43:33I thought collectively we did kind of go against the story of the North.
43:37Well, you did mention that you said you'd give full reign to us, like free reign.
43:41No, no, I did.
43:42And in fairness, you also said that you've experienced in creating brands.
43:45When you saw that, was your reaction, what's this North and what's mountains all about?
43:50We were quite shocked.
43:51Yeah, yeah.
43:53All right, let's see this advert now, shall we?
43:57Which direction is this boat heading?
44:00North.
44:07Excuse me, what drink is that?
44:09North.
44:10H2O.
44:11Supporting you to reach your peak.
44:14Well, these are the experts.
44:17They said the advert was a bit old-fashioned and boring.
44:21Yeah, I'm actually extremely proud of our team, of how we pivoted to incorporate the branding name of North
44:25and kind of almost saying that the boat is going North.
44:28We had to make do with what we had.
44:30It was just making it work.
44:32Sorry, I disagree.
44:33I feel like you could have used the name North and done a bit more of a creative flair to
44:38it.
44:38But we didn't know the name.
44:39I personally do think it lacked creativity.
44:41And likewise with yourself, I think, you know, you put yourself forward as dub team leader
44:45and you have experience in logos and designing.
44:48OK, so then you go and pitch and you haven't done your homework because a part of your pitch was,
44:54you know, canned water is old, passé, rubbish, you know.
44:59You've got two people on the panel, Big Zoo and Cano, whose water is supplied in cans.
45:06Not very clever.
45:07It was actually brought up in our pitch by Rajan.
45:10It was not good to impress them.
45:12You should do your research, first of all.
45:14No, 100%.
45:15OK, so look, good team leader?
45:18Yeah.
45:19Yeah.
45:20What's that mean?
45:21Just feel like from the morning brief, we could have had a bit more to go on.
45:24Right.
45:25Well, look, I've seen both adverts.
45:28I've listened to the experts.
45:30As you know, I was always going to make the decision on which the best advert was because of my
45:36experience.
45:38I think that Eclipse's cinematography was much better than Alpha's advert.
45:46I think Alpha's advert, to me, with due respect, was boring.
45:52Looks like a 10-year-old's done it on his iPhone.
45:54And so, on that basis, I'm going to award the win to Eclipse.
46:01Thank you so much.
46:02Right, off you go.
46:04Back to the house.
46:06Well done, guys.
46:08And I think there's a talent agent out there for the remake of Rocky V.
46:14Oh, my God.
46:18Well done, guys.
46:21Well, as ever, I'd like you to go away, talk amongst yourself, come back in here, and do
46:28a more deeper dive into what went wrong.
46:31Off you go.
46:31Thank you, Misha.
46:35Thank you, Misha.
46:38So happy, guys, that we won that.
46:40Oh, Robbie.
46:41Oh, my God, what a relief.
46:42We won on the video in the end.
46:44That's what made the decision.
46:45As a content creator, it was huge for me.
46:47You killed it.
46:48You know, both of you should be very, very proud.
46:50Thanks, Misha.
46:51I'll be up for the BAFTAs this year, I reckon.
47:00Do the branding team take accountability that they made a brand that looks like an adventure
47:04water?
47:05I just feel like for the branding side of things, you were quite vague with that.
47:09Roxanne, you did say you had experience in branding, so I did leave a very vague and
47:13open brief.
47:13There was absolutely no direction from Connor.
47:16I feel like it's unfair if I am brought back into the boardroom today.
47:19Lord Sugar said at the end it was a boring advert.
47:22I do agree.
47:23It wasn't a most exciting video, but I told him in that meeting, just to let you know,
47:27I have no experience editing a video.
47:29Yes, the idea of the advert was mine, but the way that that was brought out, Connor really
47:34should have made that come to life.
47:36Roxanne, I do think, unfortunately, the compounding of the compass onto the water vessel did leave
47:41us an extremely difficult position.
47:43Yes, okay, the branding wasn't fantastic that you were dealing with, but one of the first
47:48things that you said as PM was, you know, I bring stories to life.
47:51I'm disappointed with the branding.
47:53I'm extremely proud of the work that I did in order to make that work and to make that
47:56brand story fit.
47:57However, it's extremely different than the vision that we agreed on.
48:10Would you send the candidates in, please?
48:23Well, I believe you lost because of branding and the TV advert, both very, very poor.
48:31Now, Dan, you've got this name North and you said, well, thing was, it wasn't executed
48:37as to my total idea, right?
48:41Why didn't you pipe up, Dan?
48:43I didn't.
48:43I did say many times, but there was a lot of divide in the team, but they wanted it to...
48:48Who did, who was dividing in the team then?
48:51The reason why we didn't apply his complete concept, Lord Trigger, was because it's a bit,
48:56you know, demographically prejudiced.
48:58It's a running joke.
48:59People get it or they don't.
49:00It's 50-50.
49:02So we decided to go away from Dan's watertaste up North.
49:05But still get the name.
49:06I mean, put simply, the name North is meaningless if you don't use the concept.
49:12Yeah.
49:13Branding team, I would ask for some accountability here.
49:16In all fairness, Connor, you were very vague with what you were actually wanting.
49:21You were just like, you know, I trust you guys and also just kind of do what you want
49:26with your free will.
49:27100%.
49:27And when I took this role as PM, I said, I have no branding experience.
49:30I trust you.
49:31You did say you have branding experience and I trusted you as a PM.
49:33I've got a beauty business, you know.
49:36So you've created logos and designs before.
49:38Now, when you look at this, when you look at this branding, you would think that Christopher
49:41Columbus would buy this as an explorer.
49:43Well, the logo looks like a road sign on the M6.
49:46Quite clearly, North, it's all gone south, quite honestly.
49:50Anyway, Connor and Pasha, I've heard that both of you were directing the cameraman and
49:58saying, do this.
49:59And then the other one would overstep and say, no, do that.
50:03So basically, we had two directors.
50:05Yeah.
50:05100%.
50:06I feel like I did take a step back and I was letting Connor predominantly lead.
50:11I didn't witness you taking a step back.
50:14Okay.
50:15Can I just add quickly, Lord Sugar?
50:18So when we met on day two, it was very out of the blue.
50:22He sort of looked at me and said, Pasha, you're going to be doing the edit.
50:25Now, I said to Connor, I've never edited a video, a branding advert.
50:30So you're telling me he dropped you in it?
50:31Is that what you're saying?
50:32I'm not.
50:32I'm not.
50:33He went off to do the social media thing.
50:35Because that's what he does.
50:36That's where he's, that's what he does.
50:37100%.
50:38It's the only good thing he did do because your one was voted best by the social media experts.
50:45100%.
50:46And I'm...
50:47Anyway, where do you think the fault with this project lays?
50:52In my opinion, I think the fault on this project lays more with the video team.
50:57One of the first things Connor said was, I create stories into reality.
51:02There was no reality here.
51:03Right.
51:04Well, Connor, as the project manager, can I ask which two people are you bringing back into this boardroom?
51:12I am going to bring back Rajan and Roxanne.
51:16Right.
51:17I think it's very quick for you to throw me under the bus.
51:21Okay.
51:22The rest of you leave and go back to the house and the three of you stay here.
51:27Pleasure.
51:31Well, look, you three are going to step outside.
51:34I'm going to have a chat with Baroness Brady and Tim.
51:38And then you'll come back in here when at least one of you is going to be going today.
51:43Okay?
51:43Off you go.
51:50I think a couple of them had a lucky escape.
51:53Yeah.
51:58So, Connor, good talker, isn't he?
52:01Yeah.
52:01But actually, no one in the team thought his instructions were very clear at all.
52:05And what about Rajan?
52:06The reality is that Rajan was responsible for some grave errors in the pitch, particularly
52:12saying negative things that impacted some of the judges.
52:16I think you're really going to have to narrow down on Roxanne.
52:20I mean, she was in charge of the branding.
52:22And the branding is, I'm afraid, I think, incredibly poor.
52:26Hmm.
52:27Yeah.
52:30Yes, could you send the three candidates in, please?
52:43Well, Connor, no clear concept from the brainstorm.
52:49No synergy between the ad and the product.
52:52Our initial concept, which I'm pretty sure you both knew and were aware of, that we were
52:56going for the mobile phone replacement, something kind of sleek.
52:59That was kind of the concept.
53:00I trusted you with branding.
53:02Unfortunately, North H2O with the mountains and supporting you to reach your peak does have
53:06a narrative, and that is much more linked to an adventure brand.
53:09And, Roxanne, more specifically, a sub-team lead, I think you fail to take accountability
53:13for that, which I'm really disappointed by.
53:15Because immediately...
53:16Well, no, sorry, can I just interject there?
53:18Yeah, of course.
53:18Because as a leader, I wanted to hear everybody's opinions and voices.
53:22Levi threw in the bit about the peak, which ultimately everyone agreed on it.
53:29Connor, you've gone into why you brought Roxanne here as being the sub-team leader.
53:34I'm loving to hear your reasoning.
53:36So you doubled down on making an adventure brand.
53:39You compounded it by adding in the compass.
53:42You dissed Big Zoo's brand itself.
53:45No, no, no.
53:46I mentioned that we went for a carton as opposed to a can to stand out.
53:50And I think there's a way that you can elevate the use of the carton without putting down a can.
53:54So what you're trying to say is you brought me back because I put a compass onto a bottle.
53:59Yes.
53:59You think that we have failed this task because a compass is on there?
54:02Is that what you're saying?
54:02I think it made it extremely difficult in the pitch.
54:05And I think it compounded...
54:07Not the mountains or the Apple name.
54:08All of this.
54:09So you agree that there are branding issues here?
54:11What you've achieved is that you've made tap ball to look exciting, quite frankly.
54:18Branding, Roxanne, you have to take responsibility for it.
54:23You're the sub-team leader.
54:24I do take, you know, accountability for some of the, you know, the branding.
54:30But ultimately, I don't believe I am the failure of this task.
54:34Where do you think the failure lays out the three of you then?
54:36I believe Connor.
54:38Easy to point at a project manager, isn't it?
54:40Well, it's not just because he's the leader.
54:42That's not it at all.
54:43The directing and the filming of the actual advert.
54:47When me, Pasha and the editing team were going into the second day, there was nothing for us to go
54:51off.
54:52There was no notes.
54:53That's not true.
54:54That isn't true.
54:55It was Pasha's vision and Pasha was the assistant director for a reason.
54:59But you're saying it's his responsibility?
55:01Well, he directed it.
55:01Yes, this week I took the reins at PM and I pivoted when we got the north.
55:06I swapped sides over to the live stream.
55:08I think we smashed that out of the park.
55:09Was the video a little bit boring?
55:11Yes.
55:11So I do take accountability for that.
55:14Right.
55:14Okay.
55:15I don't want to hear any more from anyone.
55:17So the way I see this, Connor, is that I'm impressed that you do take responsibility.
55:24And you've taken responsibility for certain parts of the failure of this task, right?
55:30Now, Roxanne, I think as sub-team leader on the branding side, you have a lot to answer to.
55:38Rajan, to be disrespectful of the canned water to the two experts was a major boob.
55:45I can't get to the bottom of whether you're shrewd enough for me.
55:51But, Connor, whether you allowed the social media to distract you from the main business that we were supposed to
56:00be doing
56:01could be one of the reasons why, regretfully, this task failed.
56:07I've just got to do this on a gut feeling at the moment.
56:12My gut feeling is that...
56:20Roxanne, you're fired.
56:23Thanks for the opportunity.
56:25Thanks, Tim.
56:26Thanks, Bannis, Brady.
56:27Good luck, Roxanne.
56:33Connor, I like your spirit and determination.
56:39However, you need to focus in future.
56:42You two, go back to the house.
56:44Thank you, Lord Sugar.
56:48I'm sad that Lord Sugar didn't believe in me, but I back myself 100%.
56:52I've got a lucrative business, and I can't wait to prove Lord Sugar wrong.
56:57I mean, no one backed my vision, unfortunately.
57:00I should have been PM-werely.
57:02Oh!
57:03All right.
57:04Guys, I really hope that Roxanne's coming back.
57:06Yeah, I actually will quiet if Roxanne doesn't make it home today.
57:09I think Connor might make it back.
57:11Oh!
57:14Oh, boys, you've got to go.
57:22Tell us what happened.
57:23So, I mean, Lord Sugar felt that.
57:25Roxanne was the person to blame.
57:27The branding aspect wasn't fantastic, and, you know, she was the one who got the finger.
57:31Who do you think's on thin ice now, then?
57:33I think everybody's on thin ice, but there's no room for hiding.
57:38Now, 15 candidates remain.
57:41Lord Sugar's search for his next business partner continues.
57:48Next time...
57:48I want you to make a bunch of money out of flowers.
57:52Petals!
57:53You've got 60 bouquets to make.
57:54We're only four down.
57:55Don't cut them too short.
57:56Don't cut them too short.
57:57Pitfalls.
57:58Come over and cheat yourself!
58:00Tough crowd!
58:01And in the boardroom...
58:02You completely and utterly lost the plot.
58:04A pruning.
58:06You're fired.
58:09If that merely wet your whistle, head over to BBC Two for Unfinished Business after the figure skating.
58:15Let's be honest, it's the Olympics of drag.
58:18Battling for the crown.
58:19RuPaul's Drag Race UK versus the world is at the end of that red button.
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