- 1 week ago
The Celebrity Apprentice 2025 Christmas Special Part 2
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00:00One, two, three, four.
00:30Twelve famous faces are heading to London.
00:38In my 15 years on EastEnders, I survived sharing a hot tub with Ian Beale.
00:42If I can survive that, I'm going to smash this.
00:45As William Shakespeare said, though she be but little, she is fierce.
00:49That could be written for me.
00:51They're leaving their day jobs behind to do battle for BBC children in need.
00:57I am not here to play any games.
00:58I will throw anybody under the bus.
01:00In fact, I will throw the bus under the bus.
01:03Don't forget to waste the card.
01:04I'm back in the ballroom.
01:06I can't wait to see Lord Sugar and show him what he's been missing.
01:10But impressing the bus...
01:12Let's make a load of money, yeah?
01:14...will be anything but child's play.
01:19Oh, these are burning.
01:21Oh, dear.
01:22Oh, my God, look.
01:23We've got this all under control.
01:25We've got bubble gum and white pepper.
01:27I just got sick in my mouth.
01:29Is that a good sign?
01:30Twelve celebrities.
01:31Where are you panicking from this kitchen?
01:33I'm panicking.
01:33I don't go into the kitchen.
01:35I attended my Deliveroo driver's wedding.
01:37One tough task.
01:38Yeah, I'm in a penguin.
01:40Do, do, do, do, do.
01:41Oh!
01:43That's going to be worth triple your orders, hasn't it?
01:46It's all you experts come up with that piece of crap.
01:50I mean, that is diabolical.
01:51It's down to business.
01:53Listen, mate.
01:54Your advert sucks.
01:56For children in need.
01:57You're fired.
01:587 a.m., London.
02:10Oh!
02:13Oh, that is amazing!
02:15Amazing!
02:16Oh, I love it!
02:17She does look sick.
02:18Look at Gary!
02:20Today, teams will present their festive products to a room full of retailers.
02:25So, we need these for the pitch, we're going to make some more.
02:27No, no more.
02:29Because these are lovely.
02:30First on the menu for Rob's team.
02:33Look at that.
02:34This is excellent, guys.
02:36Refine their biscuit backstory.
02:39We're going to be pitching this to high street retailers, right?
02:42So, we have to have a really coherent, strong idea of the story of Jolly McTrouble.
02:47Just to the naked eye, just remember that Jolly McTrouble looks exactly like Santa.
02:53Santa, of course, he's got the same outfit.
02:55We just haven't seen it.
02:55No, he's got a black, Johnny.
02:57Guys, come on.
02:58We've got to be on this relationship with Fonksy.
03:00It looks exactly like Santa.
03:02Guys, let's reel it back in.
03:04So, we know we're going out there confidently speaking the same thing.
03:07Can we agree that we're looking at Santa's brother here?
03:10Yes.
03:10So, Santa's brother, that's it.
03:12Naughty brother.
03:13Yeah, everybody knows the story of Santa.
03:14We went to Lapland.
03:16We found there's a whole other story.
03:18This team lacked a clear concept right from the start, and they've been on the back foot as a result ever since.
03:24But, thanks to Eddie, I think I finally understand who Jolly McTrouble is now.
03:30And the brother's trouble because Santa's always busy at Christmas, and poor Jolly gets left behind.
03:35Oh, this is great!
03:37Love it.
03:37Shall we see if the ad relates in any way?
03:55Oh, it will.
03:56Oh, it will.
03:57I need to tell you about the TV ad.
03:59So, look, we wanted to catch the hearts of the nation.
04:03Yes.
04:04And Gary the Penguin is there to do that, yeah?
04:06He's larger than life, he's happy, he's positive, he's a biscuit that brings us together this Christmas, yeah?
04:15Shall we see what you've got?
04:16Let's go.
04:20Oh, Gary the Penguin!
04:24Gingerbread biscuit!
04:25Oh, I hate Christmas, but I love you!
04:33Scrooge, these are Gary the Penguin biscuits.
04:36You're about being bold, standing out, being unique, spreading love at Christmas.
04:41Carry me!
04:42You have a nice Christmas, Scrooge.
04:43I'm having a great Christmas because of you, Gary.
04:48Oh!
04:49For someone who has always got quite a lot to say, I have got nothing to say.
04:54I'm in shock.
04:55Lost for words.
04:56Why?
04:57Is it funny?
04:58No.
04:59No.
04:59Can I ask why you're screaming like a horror movie?
05:01Yeah.
05:02It's very aggressive.
05:03It is.
05:03That just tells me despair.
05:05I did say that to you, that we need to tone down the violence.
05:08For me, for me, I don't understand that first scene.
05:12The problem is with the edit, because there's big gaps that are missed out on the narrative that they don't understand.
05:17The problem is we didn't know it was a 30-second ad.
05:20We were a minute and a half, and then with about five minutes to go, we were told it was 30 seconds.
05:25Well, that's your problem, and that's your failure.
05:27Is it my problem?
05:28Yeah.
05:28Who is sub-team leader?
05:29Wait, who did the edit?
05:30The problem is with the edit.
05:32How are you going to throw me under the bus?
05:34That was the worst action I've ever seen.
05:36We're already under the bus.
05:37It's not about throwing you.
05:39We're there.
05:39We're under the bus already.
05:41They do not get the story.
05:43We need to roll and embrace the sub-optimal nature of our production.
05:48It's just that it doesn't really make any sense.
05:50It doesn't make any sense.
05:51So what are we going to do about it?
05:52I don't know.
05:52Not show it, preferably.
05:55My ideal thing would be to say there's been a power cut, we can't play it.
05:59I might attempt to sort of distract.
06:02I get anaphylactic shock to white fish.
06:04I'm happy to eat a fish finger and suffer anaphylaxis rather than people watch that.
06:11It's not that bad.
06:12No, it's not that bad.
06:14It's fairly bad.
06:15Look, at this point, right, let's be honest, it's like bad in a funny way.
06:18I think we have to embrace that.
06:19No, I think it's just bad in a bad way.
06:25On the other team...
06:26You're as cold as ice.
06:28You have a smile.
06:30You're willing to sacrifice our...
06:32Yeah!
06:33Rob's racing-themed ad.
06:36Yes!
06:37I love it!
06:38You've got to take advice.
06:39Be naughty.
06:41Get nice.
06:42Gets rave reviews.
06:43Oh, yeah!
06:44You smashed it, absolutely smashed it.
06:48Shall we listen to the jingle?
06:50Are you ready?
06:51We went for Craig David and...
06:53We've got Tom Grennan.
06:54Grennan!
06:54Yes!
06:55King it, DJ!
06:56Jolly's on his sleeve, skip Swiss on the way, rushing through the ice, be naughty, get nice.
07:05Jolly my trouble, be naughty, get nice.
07:09Yeah!
07:10Woo!
07:11I like it!
07:13Do you like it?
07:14Guys.
07:15I like it.
07:16Do you like it?
07:17Do you like it?
07:18Do you like it?
07:19We've got a smile like that!
07:20Oh, my God!
07:21I love the jingle.
07:23I love the jingle.
07:24It's got some calypso vibes.
07:25I love it.
07:26Look, I say vibes now.
07:28Look what happened.
07:29I'm officially cool.
07:31And you know what?
07:32The most amazing thing is we've got your smile.
07:34Very precious.
07:35Do you know what?
07:37I've caught a smile for half a second, which we've never had.
07:40That was a collector's item, that.
07:42We do have anyone who can come in and help us with securing orders.
07:48Teams have just eight hours to prepare their pitch.
07:52Every little helps.
07:53I've rung Ryland.
07:54He's going to come down and he helps out the pitch.
07:56Excellent.
07:57Well done, Tom.
07:58I reckon I can get us some gladiators.
08:00Yes!
08:01Yes!
08:02I'm going to try and get some messages, which I think we all should do.
08:04Yes, yes.
08:05Deliberate endorsement.
08:06And I'm also going to telephone Olivia Colman and Benedict Cumberbatch to get them to do
08:10some videos.
08:11This is for children in need, right?
08:12Yeah.
08:13There is no shame in this.
08:14Let's call our friends and get them to donate, raise money, like all that.
08:17I hear you, but I do think it's important that we make them feel shame if they don't
08:22tell us.
08:23You can do that.
08:24Hello, Mr Nolte.
08:25He's back again.
08:26I feel stressed out.
08:29I just want us to all raise so much money for children in need.
08:31We've all worked so hard and now we have to push because tomorrow we face Lord Sugar.
08:37And I don't want to think about that right now.
08:39I'm so scared.
08:40Get it.
08:41Come on, guys.
08:42Gary the penguin.
08:43Don't let me get it.
08:44You've all literally forgot the penguins.
08:46Oh.
08:4710am.
08:48The teams divide.
08:49Their aim, turn festive biscuits into serious dough.
08:50Our biggest job today is to make sure nobody leaves thinking about that ad.
08:55It wasn't that bad.
08:56It is that bad.
08:57I'm just asking.
08:58I never know nothing like it.
08:59We're all the same team.
09:00We're literally all on the same team.
09:02You're adverted.
09:03Disgusting.
09:04Terrible.
09:05What was you doing in Finland?
09:06A complete joke.
09:07And I'm like, well done, guys.
09:08Great jingle.
09:09Great jingle.
09:10For the rest of Team Gary.
09:12What we need to do is say to the children.
09:14What are your favourite flavours?
09:15Market research and a plan to cook the books.
09:18If I don't shout out the flavours that we're looking for.
09:20We're looking for.
09:21I don't shout out the flavours that we're looking for.
09:23I don't shout out the flavours that we're looking for.
09:25I don't know.
09:26I'm just asking.
09:27I'm just asking.
09:28I don't know nothing like it.
09:29We're all the same team.
09:30We're literally all on the same team.
09:32We're all on the same team.
09:33We're all on the same team.
09:34You're adverted.
09:35Disgusting.
09:36Terrible.
09:37So don't shout out the flavours that we're looking for.
09:39We kind of coerce them into it.
09:41Don't you like chewing gum?
09:42Or we just go for the jugular.
09:43Hands up if you like bubblegum.
09:45Oh, of course.
09:46The information.
09:47All we need to know is 100% of our market likes bubblegum.
09:52In North London, Chicken Shed Theatre Group,
09:56funded by donations to BBC Children in Need.
09:59So we actually went to Lapland,
10:01made our way to Santa's house,
10:02and we've come to find out he's got a bunk bed
10:04because he shares it with his brother.
10:06While Eddie, Charlie and Kadena test out their festive fairy tale.
10:10Santa has a brother.
10:11So Jolly McTrouble is Santa's brother.
10:15On Team Gary.
10:17Put your hand up if you like bubblegum.
10:19Come on.
10:20Next question.
10:21And the more hands you put up, the more we're going to love it.
10:23Sugar-coated stats in the bag.
10:25What we've done is we've created a little advert.
10:28Sarah, Shazia and Matt...
10:30Gary's a penguin!
10:31..unveil their Christmas epic.
10:34I'm having a great Christmas because of you, Gary.
10:37You can tell us what you really think.
10:43What do you really think about the advert?
10:46It's funny, but it's kind of weird at the same time.
10:49Did you notice the strange-looking guy was a penguin?
10:52That's Gary.
10:53That's Gary.
10:54Wait, that was literally him?
10:55Yes.
10:56Yeah, that's him really.
10:57Yes, this is how I felt when I first watched the film.
11:00Is he eating himself?
11:02Yes.
11:03What?
11:0411am, West London.
11:11Wow, look at that.
11:13Oh, my gosh, it looks amazing!
11:14Yes, that's actually rather beautiful.
11:16It looks so good.
11:17Pitch HQ for Rob's team.
11:20Oh, yes.
11:21Feels right.
11:22We can make this work, absolutely.
11:24I think we can make this work big time.
11:27Yeah.
11:28First job.
11:29Enter the stage.
11:30A beautiful Eddie with a Christmas hat on.
11:33It's looking very Christmassy.
11:34Plot a pitch with Christmas spirit.
11:38He went to Lapland expecting to find Santa.
11:41Did he find Santa?
11:42No.
11:43Turns out there's a whole other story none of you knew.
11:45I'm enjoying this.
11:46It's a good little story.
11:47It's a good little story.
11:48That's how he says it.
11:49You've got 15 minutes.
11:50But I do also think, instead of focusing on a script for a play,
11:54I think we need to focus on a script for the actual pitch.
11:59Oh, you've got your...
12:00Let's do the script for the pitch.
12:01Okay.
12:02I went to Lapland.
12:03This is what...
12:04I hear you.
12:05When do we actually do the pitch?
12:06Because I want to grab everyone's attention as early as possible.
12:09I like this.
12:10They're going to come in, do a skit, to set the tone about who Jolly Muck Trouble is.
12:15So, telling the story.
12:17People see presenters and they think it's easy.
12:21They think we just tip up and say words.
12:24There's preparation in order to make it look easy.
12:28And you've got Rob up there very confident that we're just going to be able to deliver an amazing speech without structure, without script, without any preparation.
12:37That's just not going to wash.
12:39Do you want me to work on writing the pitch whilst you work on writing the skit?
12:42Perfect.
12:43Good.
12:45Across town...
12:46Ladies and gentlemen, supermarket buyers, this is your magic moment.
12:51Meet Gary the Penguin.
12:53Also battling creative differences, JB's team.
12:57I don't think we should be revealing Gary.
13:01It's what we're sending though, you nutter.
13:03But that feels very traditional now.
13:05I think there's an element of, like, chaos.
13:08Do we not just all waddle on dressed as penguins if they don't know what's happening?
13:12We slightly bamboozle them.
13:14Okay, it's an immersive theatre experience.
13:16We have, as well, got to try and sell the product.
13:18We need to just tell them about where it is.
13:20Why don't you have it?
13:21Give a little backstory to it.
13:22Bosh.
13:23I thought we were going to excite and amuse and entertain them.
13:26Do we waddle out?
13:27Is there some level of, like, some little performance?
13:32Look, I've done a lot of pitches in my life
13:35and Angela doesn't want to say the product's name,
13:38which might be quite important for the pitch.
13:41Okay, waddling out, on stage, random mess of chaos.
13:45And then we go, Gary the Penguin, doo-doo-doo-doo!
13:48Then the gladiators come in.
13:49Then we're asking them to have a taste.
13:51Yeah, does that make sense?
13:52Mate, it makes no sense.
13:56Is this a gym chart guy?
13:57Yes.
13:58As pitch time looms...
13:59Obviously, the more the better.
14:00If you could put in an order even, like, a few thousand,
14:03it would be absolutely incredible.
14:05Both teams make an early push for orders.
14:07It's great for Wenzels, it's great for children in need.
14:10Hello, is that the CEO of Lola's?
14:13Using their own contacts...
14:15You tell me how much you want and I'll tell you to buy twice as much.
14:18..and sales techniques.
14:21About 7,500.
14:23How does that sound?
14:24I think you need 15,000, darling.
14:26You want something for Christmas, don't you?
14:28I don't want to put you on the naughty list, and trust me, I'm taking names.
14:31Can we go for 10,000?
14:32No.
14:33Is that all right?
14:34No, no, darling, don't let...
14:35We'll split in the...
14:36Listen, 12,500, I might settle on.
14:39Right, okay, so...
14:40I think that's a done, isn't it?
14:41I can see that in your face, how delicious.
14:42Yes?
14:43Right, we're doing it.
14:44Yeah!
14:45Woo-hoo!
14:47Yeah, this is my thing.
14:50Put me in this sort of environment where I need to sell.
14:52It's under pressure.
14:53That's me.
14:54This is what I do.
14:55Do you reckon you could do 10,000 for us?
14:57Can we?
14:58Yes?
14:59Yes!
15:00Wonderful.
15:01Lots of love, Knutes.
15:02This is joyful.
15:03This is my happy place.
15:0415,000.
15:0515,000.
15:06Thank you so much.
15:08Love you, Haven.
15:10Next, for both teams...
15:11Hi, girls!
15:12...a chance to feedback findings.
15:18We said, do you like bubblegum flavour?
15:20Yes.
15:21Do you like biscuits?
15:22Yes.
15:23Do you like gingerbread?
15:24Yes.
15:25Do you like penguins?
15:26Yes.
15:27For JB's team...
15:28What is going on?
15:29...festive favours from famous faces.
15:32Right, guys, I don't mean to break up the party,
15:35but none of us have got any clue why we're here.
15:37We've got a pitch, yeah, some supermarket buyers.
15:40So we were thinking that you could intimidate...
15:44That's right on my street.
15:46...all the buyers.
15:47This is easy.
15:48So the gladiators are here to intimidate buyers.
15:50Is that right?
15:51Yeah.
15:52Why am I here?
15:53You've got to give a rousing introduction.
15:55I come out, I say we've got a fantastic product for you all today
15:58that I know you're all going to be fighting to stock on your shelves.
16:00It's a movement.
16:01It's a movement.
16:02It's like a global movement.
16:03Yeah.
16:04I'm so thrilled you called.
16:09Arriving for the pitches, giants from the business of biscuits,
16:14including retail royalty and online mega brands.
16:19This has been an absolute gift, what you're doing for charity.
16:24I can't describe to you.
16:25I'm quite emotional.
16:26I'm going to get more emotional knowing how much you're going to sell.
16:28Let's go out and smash it, team.
16:30Yes!
16:31First up...
16:32Hello, all.
16:33Rob's team pushed Panto...
16:35How are you guys?
16:36You guys good?
16:37...to a corporate crowd.
16:39My name is Eddie the Elf, if you please.
16:42My dream was always to go to the home of Christmas, Lapland.
16:47And I'll tell you what, when the opportunity finally came,
16:50couldn't wait to tell my daughter I was going to be Daddy of the Year.
16:52Oh, no, you weren't.
16:53Yes, I was.
16:54No, you weren't.
16:55Oh, yes, I was.
16:56We've got things to do.
16:57Right.
16:58So then, once we got there, we went into Santa's office, his home.
17:02We got all the way there.
17:03Do you know what was that?
17:04It was his naughty twin.
17:09Johnny McTravel!
17:16East London.
17:18Welcome today.
17:19Have I got a treat in store for all of you.
17:22Representing Gary the Penguin.
17:24We are going to be showing you a product that is going to take the Christmas market by storm.
17:30Ryland breaks the ice.
17:32And the product is going to be benefiting the wonderful Pudsi and children in need.
17:38Hello, Pudsi.
17:39So, I've given the big talk, but I think it's about time you see what I'm going on about.
17:45So, take a look at this.
17:47Oh, Gary the Penguin.
17:48Gingerbread Biscuit.
17:49Oh!
17:50Do you have a nice Christmas, Scope?
17:51I'm having a great Christmas because of you, Gary.
18:04Wow.
18:05What a promo.
18:06I, for one, would invest.
18:11So, guys, as you can see, the team are now handing out a very special person.
18:19Ladies and gentlemen, please give it up for Gary the Penguin!
18:26Oh!
18:27Oh!
18:28Oh!
18:29Everybody!
18:30Gary the Penguin.
18:31Gary the Penguin.
18:32D-D-D-D-D-D.
18:33Gary the Penguin.
18:34D-D-D-D-D-D-D-D-D-D-D-D.
18:41Ah!!!
18:43That's your cue to clap.
18:48Hello, everybody!
18:49Welcome.
18:50My name is Shaziyah.
18:51I hope I said that correctly.
18:53We know that the Christmas market is flooded with gingerbread biscuits, so we identified
19:01Certain ingredients that children in particular would really like
19:05Bubblegum is trending
19:07We also added white pepper and the combination of those ingredients we felt were unique and a winner really
19:15The team jolly as you can see there is space for personalization on each and
19:25Every biscuit after a polished pitch from a.j. This really is an amazing product
19:31Rob's elves reveal their secret weapons
19:35But don't take my word for it. There are some incredible people that already absolutely love this product
19:42Jolly McTrouble biscuits all the way from Lapland so tasty so tasty be naughty get nice
19:52Ever there was a biscuit with my name on it. It's this one jolly
19:58Be naughty get nice
20:04Did you see Benedict Cumberbatch and Olivia Colman who knows if they shop at your store or Robbie Williams or any of the others
20:09We're talking free advertising here friends. It's a lot
20:12This is stuff you can't buy that's gonna be worth triple your orders, haven't it?
20:18Jolly McTrouble biscuits they are the perfect perfect treat this Christmas for everybody
20:28Pitch is almost at an end some of you might be on the fence about just how many units you want to get one last chance to impress
20:35Luckily, I've got a few friends that I think it's gonna help grease the wheels while Matt makes a power move
20:42Can we please bring out some gladiators?
20:49Rob's team turn up the volume
20:51That's it get up come on guys boot so to see you up as though let's go
21:05Let's go hands up hands up just watch me dance
21:09Pitch is over teams have one hour to secure sales
21:27Never ask any questions that have got a note. So don't say that would you like to order say I know so how many are you gonna?
21:34Yeah, yeah, yes assume they're ordering why in talks with high street giant boots
21:40So we are gonna make you an offer amazing and we will take 6,000 from project manager Rob
21:46Oh, no, no, no, hang on. I need to I just
21:49Sorry a dose of theatrics
21:52And Becca when you're delivering somebody bad news you must tell them to sit down
21:55Robby, okay. No, I'm not. Well, I did actually um you started on 6. I'm gonna say
22:0223,000 boxes fine. Well, that's okay. Well, that's fine. Then we're not convinced by the storyline
22:08All right, I noticed you haven't filled out your gratitude and I'm going to write to you
22:12I'm grateful boots before they're 20,000 very
22:17We can't we can't agree on 20. I'm sorry. I'm actually 10. We're prepared to go to 12. So I'll double my initial offer and that's it
22:24What about okay, I know that's it
22:26That's it. I'm sorry. Absolutely. Thank you
22:28Merry Christmas
22:31Rob's approach is cutthroat. I mean he'll use any tactic in the book including trying to embarrass retailers
22:39It's okay to be that cutthroat if you're only selling to that person once if you tried that approach
22:45You had to go back for repeat business. They wouldn't let you through the door
22:48Oh
22:50So whatever they are for there's always a cool
22:53Listen, it's like me checking into a hotel. The first room is always just an opening offer
22:58On the other team last night. We had milk
23:04From Gary the penguin you must have had a figure that it was your top line top. We were thinking 50 50 a biscuit selling masterclass
23:13We think you guys can do a lot more than that if you go a hundred thousand orders our top was 50
23:21I know we can't and can't go that high
23:23So what is the highest number?
23:25We'll order 66,000
23:27I know you can do a little bit more than that
23:29You do not want to miss out on this opportunity one stop on the way I'm school run the kids carry the penguin
23:36Doot doot doot doot
23:38Oh, I'll get your logs
23:40Hold on
23:4275 was our absolute, well no 66 was our absolute top so come on
23:46The ghost isn't a fella's fault
23:48Can we do 77?
23:50Erm
23:52We'll do 77
23:54Thank you very much
23:56That was great
23:58Back in West London
24:00If you don't buy enough I worry about the obviously reputational stuff about Tesco running out of jolly
24:04But troubles when they discover that that goes viral
24:06While Rob keeps up the hard sell
24:0860,000
24:10Thank you very much
24:1260,000
24:14On the other half of the team
24:16I suppose from a brand point of view
24:18Our one concern would be that there is nothing regarding children in need on the product
24:22Trying to make up for pudsy free packaging
24:24Would we be able to pitch ourselves out and we could come to your stores
24:28Charlie
24:30We'll come to as many as you want us to
24:32Okay
24:34That is genuinely we will do that
24:36Just over a thousand
24:38However many you want us to come to we will be there
24:40If it included some DJ sets as well
24:42We bring the vibes to the stores
24:44We play some music
24:46Could we make it into almost like a little event
24:48Yeah, absolutely
24:50Our stores will be open to that without a doubt
24:52How many willing to
24:54Yeah
24:55I think I'd be happy at 40
24:5640,000
24:5740,000
24:58Including you
24:59Yeah, including you
25:00I hope you like dance music
25:02Yes, definitely
25:03Really look forward to it
25:04Let me know what dreams you want
25:06Charlie's offered our whole lives
25:08So we're gonna be going touring the UK
25:10Turning up in these stores
25:12Bringing up DJ decks
25:13We've sold our souls to get these things going
25:15But I'm really proud
25:16Because it's for a good cause
25:17And that's all that matters
25:18The only thing is
25:19How big is going to be this tour bus
25:20Because you have finished us
25:22I know
25:25East London
25:26Imagine this
25:27Right before Christmas
25:28You've run out of Gary the Penguins
25:30Mums and dads putting their air out
25:32You need to up your numbers
25:33While Tom keeps driving sky-high sales
25:36Will hit 100,000
25:38Thank you very much
25:39Thank you
25:40Gladiator Matt
25:41I think that's one of the key points
25:42The fact that it is very unique
25:44It's a roadblock
25:46We had a couple of questions actually
25:48Yeah
25:49First of all
25:50What was the thinking behind the ad for them?
25:52The ad
25:53We deliberately went low budget
25:55We tried doing
25:56The whole point is
25:57He's called Gary
25:58We are
25:59We're trying to
26:00You know
26:01He is a penguin of the people
26:02That's the whole point
26:03People resonate with
26:04With an underdog
26:06That ad was also an opportunity
26:07To really sell the flavour
26:09And there was nothing coming through
26:10On the ad on flavour
26:11If we're talking about units
26:13What are we thinking?
26:14You have quite a hard sell
26:15Yeah
26:16More people buy into it
26:17That's where our concern is
26:18So I think
26:19There's an opening
26:20We'd be happy to move to 15,000 units
26:22Could we go to 25,000?
26:26What do you think?
26:27I think
26:28Yeah
26:29We can go to 25, guys
26:3025, guys
26:31Thank you so much
26:32Thank you
26:34Across town
26:35What about
26:36If we create
26:37A little party
26:38In some of the stores
26:39I can bring the decks
26:41Still selling her team mates
26:43We would love
26:44To also push this
26:45On our own social media
26:46For you
26:47Charlie
26:48I think we can go
26:49Up to 20,000
26:50Thank you very much
26:52Thank you very much
26:53Capitalising on family connections
26:55My grandma
26:56She worked in Debenhams
26:58For over 40 years
26:59In the raincoat department
27:01Project manager
27:02Project manager
27:03Rob
27:04What are we talking?
27:05How many are we going to purchase?
27:06Please
27:07I think we could
27:08Start at 5,000
27:09I think I need to sit down
27:10And think of my grandma
27:11I love this guy
27:14Grandma
27:17We love you
27:18Hello Francis
27:19What did you say?
27:20Debenhams after
27:21You were there for 42 years
27:22And that's all you've got on your pension
27:23What?
27:24Hang on
27:26The girls
27:2715,000
27:28Do it for me
27:29That would be amazing
27:30Go on
27:31Go on
27:32Thank you so much
27:33Can I have a cuddle?
27:35Thank you
27:36Let me tell you about Rob Rinder
27:38That man has zero shame
27:41He's on his knees
27:42He's telling personal stories
27:44And do you know what?
27:45I love him for it
27:47It's working a treat
27:49And because it's for children in need
27:52Do an additional 30k donation
27:55Thank you
27:56A million thank yous
27:57Half an hour to go
28:01How do we feel about Gary?
28:03Final push for sales
28:05It's a good job he's tasty
28:07Oh no
28:08Because we weren't sure about the ad
28:09Oh gosh
28:10It just looks like a Santa
28:12It's going to be next to all the products
28:14They're very similar
28:15By the time this gets out on the wire
28:16Every single person is going to know
28:18This is Jolly McTrumble
28:19The fact he's called Gary
28:21And the looks he way does
28:22He's green like the Asda logo
28:23How come Gary?
28:25We were thinking you know
28:26Like Colin the caterpillar
28:27Percy the pig
28:28People like those
28:29That's not us
28:30Oh no
28:31Well exactly
28:32Something very different
28:33I walked in there thinking
28:34If I left to a minimum
28:3520,000
28:36It would have been a beautiful thing
28:3725,000
28:38We felt more comfortable at 20
28:40But whether we top that up
28:41With a donation
28:42Mum
28:43I need to Gary the penguin
28:45On the iPad
28:46Looking at thems online
28:47Bosh
28:4815
28:49You get all of us
28:50To push online
28:51There you go
28:52150,000 please
28:53I do need you to close now though
28:55Deal
28:56Thank you so much
28:57Well done
28:58Yes
28:59My bills are jingling
29:007pm
29:01As a team
29:02You could not have done anymore
29:03I agree
29:04That's all there is
29:05The rest is detail
29:06You're amazing
29:07Sales over
29:08I just want to say
29:09I've got to go and get some driving lessons
29:10We'll be driving vans
29:11A few times
29:12Don't dress me up
29:13Oscar
29:14We've got to buy a house
29:15And go on tour together
29:16Listen limiters offer
29:17Yeah
29:18People say to me
29:19Oh you're a stand up
29:20That must be really hard
29:21Listen
29:22That was one of the hardest things ever done
29:23We sold to everyone
29:24Every single person all of them
29:26They all wanted it
29:27Yes
29:28I always leave from the front
29:29You know
29:30I always push myself forward
29:31And I made a lot of decisions
29:32And listen
29:33If we do lose
29:34And I'm back in the boardroom
29:35You know I'm getting fired
29:36Tonight
29:39Biscuit sales will be totted up
29:55Tomorrow
29:57The big reveal
29:59In the boardroom
30:01On
30:03On
30:04On
30:04On
30:05On
30:06Good morning.
30:28Good morning, North Sugar.
30:31Well, I have understood from my two colleagues here
30:34that we've been very, very busy.
30:36And let me take this opportunity to say
30:39thank you for your time and devotion that you've given
30:42to this very worthy charity, Children in Need.
30:46So that's the end of me being nice.
30:49Yes, yes.
30:53Right, where should I start?
30:56I've got my magic pen here, so...
31:00Oh, my gosh. This is brutal.
31:04Oh, gosh.
31:05Show us!
31:06Oh!
31:08There you are.
31:09Eat your heart out, Michael.
31:11What's his name?
31:11McIntyre with a wheel.
31:15So, Rob, from what I can understand,
31:17you were made project manager,
31:19and the theme of your biscuit turned out to be humbug or something?
31:26Bar humbug.
31:27Bar humbug.
31:28Bar humbug.
31:28Bar humbug was very much the vibe of the conversations that we were having.
31:34At the time, there was a lot of bickering.
31:36We were talking in circles.
31:38And I thought, well, do you know what?
31:40This is part of Christmas as well.
31:41It's not all fun and games.
31:42Sometimes there's bickering families.
31:44And that's what we were at the time.
31:46Anyway, then we go on to the kitchen.
31:49And in the kitchen, we've got Rob, Kadina, Eddie.
31:53Yeah.
31:53Now, Kadina, you won MasterChef or something like that.
31:58So, it was like a no-brainer that you should be there developing the biscuit.
32:05Yeah.
32:05The guys decided that I would take the lead on the biscuit,
32:08and I had help from these two who were, yeah, great little elves.
32:13Not really.
32:13I think you'd have done better if you were on your own.
32:17So, this is it, is it?
32:19Yeah.
32:19Yeah.
32:20So, that's Santa.
32:21Yeah.
32:21No, no, no, sorry to interrupt you.
32:23It's just that you're wrong.
32:24It's Jolly McTrouble.
32:26It's so ridiculous.
32:27Jolly McTrouble.
32:29Yeah.
32:29Sounds like one of your clients.
32:32That was the idea.
32:33Yeah.
32:34Now, I understand someone did a King Alfred.
32:38Burnt the cakes.
32:39Is that right?
32:39Oh, yeah.
32:40My fault.
32:41Your fault?
32:42Mm.
32:42What are you doing with the oven, then?
32:44I wasn't doing anything.
32:45That's precisely the point.
32:46I should have been...
32:47LAUGHTER
32:48Should I risk having a bite into this thing?
32:50I can't which side.
32:51The naughty side or the nice side?
32:53Go for the sugar pot, I promise you.
32:55Go for the vanilla.
32:56Go on, get now.
32:57Nice.
32:58Mm.
32:59Enjoyment.
33:00Look, I'll cover a little sugar.
33:01Sweet.
33:02Yeah.
33:02Yeah.
33:03Delicious.
33:04Warming.
33:05Yeah.
33:06It's all right for a treat, I suppose, yeah.
33:09OK, well, look, now let's move on to branding.
33:14You came up with this name, Jolly McTrouble.
33:17Is that right?
33:18Yes.
33:19Yes.
33:20We did so in a little bit of a haste.
33:22I can't let AJ take the flack for that, though, because I started to throw some names around.
33:26What flack?
33:26What flack?
33:27Well, my...
33:28I feel like the flack.
33:30I think it's a jolly good name, actually.
33:34I'm preempting.
33:35I think Rob should tell Lord Sugar that when he heard the name Jolly McTrouble, he said Scottish pirate, and you didn't.
33:42Your face was a picture.
33:43Yes, I didn't quite get the concept at first, but then I was immediately brought around, realising we could definitely market it.
33:51You were easily won over then, yeah?
33:54No.
33:54No.
33:55Now, on day two, you all got together again, yeah?
33:59Yeah.
33:59So, what did you all think about the actual product itself and its branding and all that stuff?
34:04I loved the packaging.
34:06Packaging and all that.
34:06Especially the expression of gratitude.
34:09I think that's a beautiful message at Christmas.
34:11That was your idea, I take it.
34:13I take it that was your idea.
34:15It may not have been, but I'm...
34:17But, no, actually, I thought it was beautiful.
34:19I really liked it, and I knew from that moment that we, as a group, were going to be able to tell that story and to flog it.
34:25Now, TV adverts, Rob, AJ and Jake, is that right?
34:29Yeah, we've changed teams.
34:30Now, Jake, I heard from my people that you were very, very good, Jake.
34:34An excellent job directing and in the edit, from what I can understand.
34:39Staggering.
34:39So, let's play the advert, then.
34:41They're planned.
34:42Spirits of Christmas.
34:43When a naughty are banished, trouble is far, far away.
34:46So, nice people always win.
34:48Or do they?
34:49It's cold as ice.
34:51You're willing to sacrifice our love.
34:54Speak naughty.
34:56Get nice.
34:57Pay the price and go.
34:59Not bad.
35:03You know what I like about that?
35:06It shows the product.
35:08Yeah.
35:08Pack shots of the product, also.
35:11Yeah.
35:11Yes.
35:12Yes.
35:12So, very good.
35:13You then got a jingle.
35:15Is that right?
35:16Can I hear this jingle, then?
35:17Jolly's on his sleigh, biscuit twists on the way.
35:22Rushing through the ice, be naughty, get nice.
35:27Jolly my trouble, be naughty, get nice.
35:30Right.
35:31Okay.
35:31And I understand you're holding a few professionals to deal with it.
35:35Yes, Lord.
35:35So, we're now known as international producers.
35:38Right.
35:38Basically, we called on Tom Grennan and Craig David.
35:42Yeah, I heard that.
35:43They collabed.
35:44First time ever.
35:44One of you tried it out, first of all, just for time length.
35:47Hathena.
35:48She's amazing.
35:49Yeah.
35:49I think amazing is an overstatement.
35:51I mean...
35:53No, she definitely hit the notes.
35:54It might have been a Z minus, but she hit the notes.
35:57Right.
35:59Now, we get back to England, yeah?
36:01Now, we start talking to the retailers.
36:04Is that right?
36:05Now, prior to that, you'd actually phoned up a few retailers yourself,
36:10even before you got in to meet the ones that I laid on.
36:12Yes, we did, yeah.
36:13Well, that's very, very enterprising of you.
36:15Thank you, yeah.
36:16So, now...
36:17So, tens of thousands, didn't we?
36:18We did, yeah, yeah, before we began.
36:20Right.
36:20Now, you go into the presentation.
36:23Part of the warm-up was you managed to get hold of some other celebrities
36:27to do your little...
36:28Stars, actually.
36:29Stars.
36:29I say stars, yes, yes.
36:30Sorry to interrupt you, but yes.
36:32Stars.
36:33With the exception of Mr Morgan, of course, who's not a star.
36:37I think he said something like,
36:39if ever there was a biscuit with my name on it, it's it.
36:43Now, a biscuit with his name on should be Jammie Dodger, actually.
36:47LAUGHTER
36:47Or the post-Watershed name would be Hobnobbed, maybe.
36:54LAUGHTER
36:54But I did see some of those people.
37:01They were very nice of them to actually chip in.
37:03Yeah, Benedict Cumberbatch.
37:04And it must have impressed your audience, also.
37:06They were overwhelmed.
37:07And then some DJ broke out.
37:10You should have seen the after-party.
37:11It went off.
37:13They were all up.
37:14Every single one of them got up.
37:15What I will say is they said they'd never had a pitch like it before.
37:18There you go.
37:18There you go.
37:19It absolutely set the tone for us selling...
37:21Some were more into it than others, let's put it that way.
37:24There were a few reservations from the retailers.
37:27I think one of the main things that we got was the fact that we hadn't put
37:30anything to do with children in need on the box, which was...
37:34There was a problem.
37:35OK, well, look, enough for you lot.
37:37Let's move on to the other team, shall we?
37:41Now, JB, you became the PM.
37:46I did.
37:47And how did that come about?
37:48Everybody else put themselves forward?
37:50I did, Lord Trigger.
37:51You did?
37:52Yeah.
37:52Well, you told me you were going to win, right?
37:54When I saw you in the beginning, you said, that's it.
37:57Done deal.
37:58Yeah.
37:58How do you feel now?
37:59I think there was an element of, like, trying to disguise...
38:02You know, like a secret weapon kind of things.
38:04I think putting JB at the forefront and then keeping me in the back.
38:07Would you go along with that, JB?
38:09I was voted for.
38:10Who voted?
38:11The majority voted for you.
38:13Yes.
38:13And the only one that voted for you was you.
38:15It was quite close.
38:16That's it.
38:17You voted for you.
38:19Correct.
38:20I got a vote, though, didn't I?
38:22So, you know what I mean?
38:23Anyway, you've decided on the shape of a penguin, yeah?
38:28He's cute, isn't he?
38:30Yeah.
38:30Now, in the kitchen, there was JB, Tom and Shazia.
38:34Yes.
38:35Tom, you were in charge of licking the spoon, weren't you?
38:38That's it.
38:38Yeah.
38:38And I understand that the taste of this thing is rather adventurous, isn't it?
38:47It varies.
38:48It was bubblegum and white pepper.
38:51And, Shazia, I think at one stage you were pushing for chilli flavour.
38:56Because we wanted to spice up everyone's life.
38:58We thought that I might add a bit of gurum masala or turmeric,
39:02but the white people pulled me down.
39:04I can't say that.
39:08You cannot say that.
39:11You cannot say that.
39:12It's just in terms of flavour and palate.
39:15Also, Lord Sugar, you tasked us with doing something
39:18that was going to stand out on the shelves.
39:20So, our whole focus was trying to do something
39:23that's a little bit different, but still not offensive to any palate.
39:26And then you came up with a name, didn't you, for him?
39:30This is Gary, isn't it?
39:31That was, yeah, the sub team.
39:32We like that you went straight for a decapitation.
39:36That's what we were hoping for.
39:37Wait for it.
39:38Don't do...
39:39Lord, come on, Lord Sugar.
39:40Everybody's...
39:41Don't do that.
39:41Oh, no!
39:43Oh, no!
39:44I think he likes it.
39:45He likes it.
39:46That's all right.
39:47It's reasonable.
39:49Where's the pepper?
39:50The afterthought.
39:51Give it a few seconds and you will feel the heat.
39:55OK.
39:55Now, branding.
39:57Matt, Sarah and...
39:59Oh, blimey, you're right.
40:00The blooming pepper is...
40:01Lovely, isn't it?
40:02Come on.
40:04Angela, sub-team leader.
40:05Correct.
40:06Right.
40:07So, tell me, what did you do?
40:09What we were really keen on was to start with a character that a kid could relate to, could
40:14respond to, could kind of, you know, get behind.
40:17Good idea.
40:18Good idea.
40:19The big point as well was that we're quite understated, right?
40:22With the Jolly McTrouble, it's quite tacky.
40:24We're going for the...
40:24Quite tacky.
40:25And people love an underdog.
40:25You go around the world calling yourself legend.
40:28Look at your box.
40:29I don't call me that.
40:31Everyone else does.
40:32Right.
40:32And we should also point out that we did have the pudsy on the box, which I believe the
40:37other group didn't do.
40:38It didn't.
40:38No, that's right.
40:39Go on, rub it in.
40:40Look, let me carry on, please.
40:41So, on day two, what do you all think of the... what you've come up with?
40:47We did like the synergy between the developed biscuit and the branding.
40:53I'm not wishing to undermine your brilliance, but I think more of a fluke than anything
40:57else, wasn't it?
40:58There's no fluke.
40:58We were in a very synergistic space.
41:01It was an absolute fluke.
41:05Anyway, so the TV advertising team was made up of Tom, Shazia and Matt.
41:13Is that right?
41:13That's correct.
41:14OK.
41:14Can I just say, Lord Sugar, you are in for a treat.
41:16OK, let's run it.
41:18Can't wait.
41:18There we go.
41:21Oh, Gary the Penguin.
41:25Gingerbread Biscuit.
41:27Oh, I hate Christmas, but I love you.
41:31Oh, my God.
41:34We've got to back each other.
41:35I'll be stoked by this.
41:38I'm having a great Christmas because of you, Gary.
41:42What is going on?
41:44They're all laughing.
41:45They're all laughing.
41:46They were packing.
41:48Lord Sugar, the proof is over there.
41:50Everyone is laughing.
41:51Yeah.
41:52Oh, we're laughing at you.
41:54I'm laughing because she's hysterical.
41:56It's all you experts that come up with that piece of crap.
41:59It's unbelievable.
42:00I mean, that is diabolical.
42:02We're watching the same thing.
42:03I am watching the same thing.
42:04Where's the pack shop?
42:06Where's the product?
42:07I don't know what you're selling there.
42:09Lord Sugar, right, so I was producer, director, editor.
42:13So I'll take all responsibility for the ad.
42:15What I'll say is, yes, it's a bit different, okay,
42:18but the Leaning Tower of Pisa, right,
42:21no one complains it's a bit wonky.
42:23Listen, mate, what I have forgotten about making TV adverts,
42:26you haven't even learnt yet,
42:28your advert sucks, whether you like it or not.
42:31End of story.
42:32You don't mean that.
42:34He doesn't tell me about the product at all.
42:37Let's have the jingle.
42:38Can I have the jingle, please?
42:40Here we go.
42:41Everybody!
42:42Carry the penguin to the show.
42:45Carry the penguin to the show.
42:47Carry the penguin to the show.
42:50He's the best in biscuit dreams.
42:52Bosh.
42:53Mm.
42:54Annoyingly catchy, I think.
42:56Yay!
42:57Yes.
42:58That's good.
42:59I agree, babe.
43:00OK, so...
43:01And we didn't need any famous people to sing it for us.
43:04We did it ourselves.
43:05We had J.B. Gill.
43:06Like, we had J.B. Gill.
43:09So, one of the things that you managed to pull off
43:13was to get our good friend Ryland to be the presenter.
43:18Yeah.
43:18And from what I heard, he was very, very good.
43:21Brilliant.
43:21He was great.
43:22Then you let yourself loose on the retailers
43:24and started selling good salesmanship, Thomas.
43:28Yeah, it was fun.
43:28I should hope so.
43:29We've done all right.
43:30Good.
43:31Right.
43:32So, let's see how we got on.
43:33So, Karen, can you tell me how your team did with the retailers?
43:40Well, the really good news is all seven of the retailers
43:44that you laid on made orders.
43:46And they also got orders from four other retailers
43:49that they called themselves.
43:51And they had a lot of orders.
43:53Really good number.
43:54Total orders, 355,500 units.
43:59Well done.
43:59Well done.
44:00Well done.
44:05Mike, same question to you.
44:07Well, my team also got orders from all seven of the retailers,
44:10plus an additional two that they secured themselves but they also received a lot
44:18more orders 452,000
44:40so look well done JB's team a huge amount of orders which is going to raise thousands of
44:49pounds for children in need I remind you they will be on the shelves yeah yeah very very well
44:56done I'm gonna send you on your way and congratulate you for your very hard work on behalf of children
45:03in need and you like to stay here for a minute well despite your great efforts the
45:33fact is that you're lost and because you lost I'm gonna ask you to go off and have a chat amongst
45:39yourself and then you're gonna come back in here and at least one of you will be fired so off you
45:47go and I'll see you later oh gosh thank you don't know what I'm saying thank you for at this point
45:54well I mean first of all to my mind the other team broke the rules by not making a Christmas
46:05biscuit Rob we lost let's figure out why we lost Gary is in breach of several of the rules so you
46:15know in a different world where the money not going to charity there'd be a very good chance that I'd be
46:20seeing me in court I do think you know the first meeting which you did set up was a race in time
46:26wasn't it there was a lack of concept lack of vision a lack of direction I believe should have come from
46:34you the whole project was confused from the start Rob as project manager has got to take some
46:42responsibility for that when we went into the cells the first thing they picked up on was we didn't have
46:48the children in need oh yeah no good they were looking for party party was nowhere to be seen
46:53okay so you're gonna blame the brand no I'm just saying we're gonna look at that situation do you
46:57suppose in your leadership people always feel sufficiently able to communicate with you
47:02or do you think you're a little bit like Miranda Priestly in the devil wears Prada a little bit
47:07well I don't know you might have to ask Jake did I feel that we will listen to not a hundred percent
47:12of the time listen sub team leader she knew what she should have been doing and she didn't listen to
47:17anything that was said in the initial meeting so when we got there we didn't have a clue what was
47:21going on did you guys hand on heart do you think you could have done more so we could have done more
47:25I think at one stage I saw my grandmother and given we've lost it's rather depressing I'm awfully sorry
47:30grandma wherever you are send the candidates in when you've picked your phone up thank you
47:44well ladies and gentlemen I trust you've had a little chat to try and determine why you think
48:02you didn't succeed in this task Rob I mean never mind Rudolph you're more like Rob the red-faced
48:09rinder at the moment that might be becoming funny in a couple of days that's a good one Lord sugar
48:16anyway doomed from the start according to my assistant here Karen no clear plan discussed in in the
48:27morning meeting I can agree I can 100% agree with that I think there was no leadership we just kind
48:33of went out and did our own thing which meant the product and the packaging didn't match up
48:38that's right because I took too many opinions we ran out of time right I mean the thing is is that
48:45the TV advert was good I think brilliant yeah right the actual product itself eventually turned out to
48:54be okay you know you had people help you with the jingle and all that I mean and all them elements
48:59of success but you didn't succeed yes we did succeed we sold over 350,000 units yeah well that's extraordinary
49:09success it is it is it is very good I accept that that's good but not good enough yeah can I just say
49:16Lord sugar the other sales team which would be Charlie Eddie and Kadena have already mentioned that they
49:24could have got more sales if we're talking about contributions when it came to the product creation
49:29mate we forgot Pudsey children in need I feel like AJ made a lot of mistakes all right at that point a
49:36design designs I do appreciate that the branding definitely could have been better however had I had
49:44the support the full backing of Jake and Charlie I felt like it would have been but it would come up with
49:51the name Jolly McTrouble me the moment Rob our PM heard the name of the product he lost his mind
49:57Lord sugar he nearly collapsed Karen was there I had to save him did I know can I can I add to that yes
50:02we didn't even know what we were going into we had to make a name from nothing but my point is a lot of
50:09stress was then put on this side to the point where we nearly lost our PM and I had to turn into my
50:13since no sugar to be I would have done if I needed to just like it came back to life I think let's be honest the
50:30problem was they went into branding with no idea of what you create no idea and you went into making a
50:36biscuit with no idea what the branding team rights were making and hence the confusion that's right
50:41yeah why did you burn the cakes because I was trying to do everything at one time I didn't have
50:48the best support from the guys if a master chef winner says it takes 10 minutes in the oven I will
50:53believe the master said well she checked after 10 minutes half the fire department went away so do you
51:02feel Kadena you would have been better off without these two in the kitchen I mean you guys kind of
51:07we took up too much time in the beginning which meant by the time I got around to doing the biscuits we
51:11didn't have enough time to put them in and retry them so we got burnt biscuits all right and the pitch
51:16Karen tells me that was very hard sell do you think you put off a few retailers I agree and I've heard
51:23that the other group got a lot more confirmed orders and I do remember our project manager here they put
51:30boots a little bit under pressure I think maybe if we had focus on being a bit less pressured we might
51:36have made more okay okay hear what you're saying I hear what you're saying and you're quite right
51:40because your team got 12,000 orders from boots JB's team got 30,000 no I'm sorry I feel as confident as
51:47I can or trigger that the bars that were there went away feeling that they had gone as absolutely far as
51:54they could right Eddie who do you think's responsible for the failure um I will say two
51:59people no sugar the person who turned me into a paramedic right there a project manager and AJ
52:05me I see and what's your opinion sorry Bob I love you to pieces but I was just so confused from the start
52:13so I've got to take Rob and AJ I feel the responsibility of the failure of this task lies with two people that being the project manager who led us
52:26the straight from the start and also Jake who was about as useless as a pen with no ink at times a pen with no ink at times you mean a pencil
52:39for example I rest my case no sugar well listen mr. project manager we will send the jury out shortly
52:52right but before doing so you as the project manager going to tell me which two people you'd like to bring
52:59back in this boardroom um I will choose um uh Kadena and Jake
53:06my biscuits literally were the star of the show all right listen you others thank you for your
53:14assistance in this great charity off you go thank you thank you for the best week
53:19you three I would like you to step outside and I'll call you back in after I've had a chat with
53:34Karen and also with Mike okay thank you
53:38so there you are very unusual why do you bring Kadena back in she was in charge of the kitchen so as you
53:51think he's blaming her for the bad cooking probably because the biscuits burnt and they're a little bit
53:56sweet hmm what about rob himself then because it seems to me that everybody is unanimously believes that
54:03he is really responsible for the failure of the task look you got to give Rob some credit he sold
54:08over 200,000 units himself and that's incredible an incredible achievement but he had no clear plan
54:15and what about Jake if Jake had felt strongly about the branding well why didn't he speak up at that
54:20point why didn't he mention the lack of pudsy on the branding these were things that really affected
54:25their chances when it came to pitching to retailers hmm can you send the three candidates in please thank you
54:47right Rob could you perhaps explain to me the reasoning behind bringing Kadena back in I bought
54:54Kadena and Jake because they're two examples of absolute excellent okay well yeah let me put it this
55:03way I don't like wasting my time no you you admit yourself that you gave your team no clear direction
55:10true and so despite the fact that you did a tremendous job in selling over 300,000 units and I do acknowledge
55:20that that you did a great job there so it is with regret you're fired okay thank you very much
55:27Lord sugar well done thank you both very much Carol thanks for being alongside us happy Christmas Merry
55:32Christmas happy Hanukkah happy Hanukkah happy Hanukkah thank you
55:37Lord I don't know I don't know
55:42Pudsy what can I tell you
55:48right
55:50Kadena you were responsible for the biscuits
55:54Jake you've been accused of not contributing to the branding and the branding wasn't great was it but my gut feeling is telling me you did sell over 350,000 units so with that in mind you're safe I'll thank you too for your contribution for children in need I'm sure they will be very grateful I'm very grateful
56:22thank you so much thank you so much thank you so much thank you to you Lord sugar thanks Karen thanks Mike bye bye bye
56:32thanks Pudsy that was close well done
56:39Johnny McTroll is going to be on the shelf and I have to say it's a beautiful product and as people will discover it'll outsell the other one I have to say I'm not entirely convinced that is a Christmas biscuit but that's for me to litigate another day
56:52now we've had a load of fun but let's not forget why we're here the celebrities gave up their time because BBC children in need supports amazing charities up and down the country and you can help too so please donate if you can and while you're at it go out and buy these things every biscuit purchased means a bit more dough for a good cause
57:20to donate any amount online scan the QR code on your screen now or head to bbc.co.uk
57:27forward slash pudsy or to donate 510 or 20 pounds text the word 510 or 20 to 70714 text cost your donation amount plus your standard network message charge and a hundred percent of your donation will go to BBC children in need you must be 16 or over and have the bill payers permission for full terms and more information visit bbc.co.uk
57:51bbc.co.uk forward slash pudsy thank you
57:54international tasks cutthroat competition more firings than ever before and a phone that rings at 5am the 20th series of the apprentice is coming and it's tougher than ever
58:11for the next day
58:18from bbc.co.uk
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