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TV23
  • 7 hours ago
Dragons' Den UK S23E02 (2026)

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😹
Fun
Transcript
00:00The doors to the den are open once more and the battleground for business is set.
00:07This is where fortunes are made and futures are forged.
00:12But in this brand new series, the game has changed.
00:18Alongside four seasoned dragons stands a revolving door of fierce investors.
00:24Ambitious, competitive and ready to take on the old guard.
00:31Tonight, an old friend returns.
00:35I'm Gary Neville, ex-football player, broadcaster and businessman.
00:39Welcome back, Gary. It's great to have you next to me.
00:42That's brilliant to be back.
00:44The thing that I learned on the pitch that I've taken into my business career would be that you definitely can't win a game on your own.
00:49I'm happy to dilute further with other dragons. I'm not going to miss out on this opportunity.
00:53You've got to make sure you have great people around you and great teams.
00:56I'll get shot down first and then they can come in behind us.
00:59When someone walks into the den, the thing that I'm going to look for most is their energy and their passion for what they do.
01:05I told myself I would not get emotional.
01:07Don't get emotional yet.
01:08You might be happy too.
01:10You'd be really crying when they made you the offer.
01:12Coming back into the den was a no-brainer for me. I've watched every single episode for 20 years.
01:17Come on, Debra, you've never done anything with me yet. I've been in here three times.
01:21I enjoyed it last time. I'm sure I'm going to enjoy it this time.
01:24The stakes are high. Who has what it takes to face the dragons?
01:28My God. Okay. My name is Dani and we make skin care from rescued food.
01:45Oh, my God. Okay. It's happening. It's happening. I've got this. I've got this.
01:50I'm in the den today because we've got to a point in the business where we're just about to lift off.
01:54And it feels like the right time to get investment from someone that really believes in our mission.
02:01And it feels like the den is the perfect place to do that.
02:04Hi. My name is Dani and I'm the founder of My Skin Feels.
02:20I'm here today to ask the dragons for £50,000 in return for 10% of my business.
02:26My Skin Feels is skin care made from rescued food, including the byproducts of tomato ketchup, olive oil, breakfast oats and orange juice,
02:35which I know sounds like a very weird salad you'd never eat, but I promise it's amazing for your skin.
02:40I take the bits not used in the Italian food manufacturing industry.
02:44So the skin of the tomato, the stalk of the oat, all the crushed olives.
02:49Then I ferment and extract the amino acids, the antioxidants, all the skin loving goodness.
02:53That's what goes in my products. I've been in the beauty industry for 15 years.
02:57I was part of the small team of people that set up Charlotte Tilbury, and I've gone on to work for a ton of brands since.
03:02So I've really seen just how unsustainable the beauty industry can be.
03:06But more than that, the beauty industry is often focused on how you look.
03:11My Skin Feels is designed to focus on how you feel too, prioritising healthy skin for everyone.
03:18We launched with two products, both over 99% natural, vegan, and thanks to our rescued fermented food,
03:24they're suitable for sensitive and eczema-prone skin too.
03:27Now we've been in business for just over two years. In year one we did 23,000, year two 73,000,
03:33and we're already expecting to double that this year.
03:36We've launched in Whole Foods and launched across the U.S. with Credo Beauty, a pioneer in the clean beauty movement.
03:42But I'm small, I'm a one-woman business, and I'm looking for a dragon that wants to join me on my mission,
03:47to change consumer habits and challenge the beauty industry to be better together.
03:52Thank you. Would you like to smell the products and try them?
03:55It doesn't smell like ketchup, I promise.
03:58A face wash and moisturiser, both containing ingredients extracted from food waste, are the offering from Danny Clementina Close.
04:08Thank you so much. Do I take one of each?
04:10I take one of each. I would recommend smelling the wash first because it's the most citrusy.
04:14Danny is looking for 50,000 pounds.
04:17And then definitely try the moisturiser on your hand because honestly it's insane.
04:20In exchange for 10% of her business.
04:23Just for Tuka's sake, is it edible?
04:25It is 99% natural, but I really wouldn't recommend eating it at all or putting it on toast or any of that kind of thing.
04:31Danny's products aren't for eating, but have the dragons scented an opportunity?
04:38Danny, what a brilliant pitch. Thank you.
04:40And I love your energy. Thank you so much.
04:42I just want to talk a little bit about how you actually go through your process to make your products.
04:47Yes.
04:48You mentioned the Italian food industry.
04:49Yes.
04:50Why specifically the Italian food industry and how do you get your products from being in the Italian food industry into that packaging?
04:57It's quite a long story, but I actually wanted to use UK food waste when I started, but it wasn't really a thing.
05:02And so we work with partners in Europe that work with manufacturers and then we work with a famous university and they are our fermentation lab.
05:09But actually Italian food is the best food, right? It's full of sunshine. The skin of an Italian tomato is full of lycopene, full of antioxidants.
05:15And I'm trying to get people to understand that you can find beauty in waste.
05:20You're a specialist, obviously, in this industry. What will this product do that other products in the same space can't do?
05:29I mean, it's different because of the ingredients, but also the whole brand itself. I'm really challenging the norm.
05:35And there's a whole trend at the moment with young kids using crazy actives on their skin. And I'm a big believer in clean beauty.
05:41And so for me, making something super innovative that gets people to start thinking about what they're putting on their skin in a different way, that's really how we're doing it.
05:49So, Dani, you were at Charlotte Tilbury. What were you doing there?
05:53Oh my gosh, it's such a journey, guys. I was 19 when I started and I actually was her intern, then her PA, then her social media marketing manager.
06:01And so I saw the brand go from literally three of us to ten people, launched in America, and then I left.
06:06But it was an amazing experience. So I saw how to build a brand, and it was just mega.
06:10And is this the only thing you do, or how do you live?
06:14So, no. I actually have another job on Friday. I'm a professional psychic medium, which is quite...
06:20Professional? Psychic medium.
06:22Right.
06:23Yep, which is quite out there. I was born with it. It runs in my family. I trained for seven years. And I get my salary from my work as a psychic medium.
06:31So do you get investment today?
06:34I haven't talked to Deborah. Sometimes you don't want to know about your own stuff.
06:38How do you know it runs in your family? What is it?
06:40Well, I was born with it.
06:41Yeah.
06:42Which was not fun as a child, if I'm honest with you. Because when you're a kid and you're very sensitive, you're open and you feel things all the time.
06:48But actually now, what I've learned in my training is it's off. I don't want to know. I want to know when I'm in a reading with a client, and I don't want to know when I'm not reading.
06:54Right. So you do have another income?
06:56Yeah, for now I have another income. So when this starts to give me enough income, that psychic mediumship will go into my own time.
07:03So you've done £100,000 of a sale approximately in two years.
07:09But revenue this year currently is £30,000, which last year it was £7,000 at this time. So we've had a big uplift.
07:16What channel have you used for that?
07:18You know, it's so interesting. It's been 75% in person and 25% online, which is so not what I thought would happen.
07:24Honestly, when I did this, you know, as a beauty brand, you expect digital first. That's the way you do it.
07:29But it costs so much money to do that now when you have no budget. So I really went scrappy.
07:33And I've been at every single market. And this year it's actually starting to go 50-50.
07:37So I've now seen those sales from those two years of markets turning into digital.
07:42How are you doing on social media?
07:44So this is fun. No, it's actually really good. We're £6,000 on Instagram.
07:49But it's all community organic growth. And I've really been sharing the story behind the brand.
07:53So it's very much my journey.
07:55What about TikTok? What are you doing on there?
07:57Oh, I have a love-hate relationship. Like, I'm so exhausted by social media. I've been doing it for 15 years.
08:03But I know the importance of it. I just, when you're, I just don't love it.
08:07If I'm completely honest, I know I need to do it, but I struggle.
08:10You'd be great at it.
08:11Have you got an audience on TikTok?
08:13Very small. Not really.
08:14Okay. In part, the reason I say that is because I think the brand needs something.
08:20Some real defining trait that's going to cause it to break out of quite a scrappy, saturated market.
08:26And you do have a story in the made with food thing.
08:32I do have to say TikTok is probably the battleground to tell those kinds of stories of taking food and turning it into...
08:39Yeah. Magic. Magic, right?
08:41I know. I need to do it. I just, when you're running everything else, it's like always the last thing on my list.
08:46And I've tried to swap it around, but then there's something happens with manufacturing or markets or like, and I'm just like...
08:51Yeah, it's too much for one person. It's too much.
08:53Danny, I've got two daughters and they're at an age now where they are spending quite a bit of time putting products on their face.
09:03And I don't think I would be able to go home to my two daughters and not have made you an offer because I think they would absolutely love you.
09:10Thanks.
09:11Thanks.
09:12And I also have got two very good contacts in this space.
09:16Okay.
09:17Um...
09:18Stephen and Peter.
09:19Stephen.
09:20So, Stephen and Peter, would you like to come in with?
09:22LAUGHTER
09:23And it's not Stephen and Peter, but of course, it's not Stephen and Peter.
09:29Erm...
09:32I am going to make you an offer because the important things for me are people and passion about the product.
09:40You obviously know your industry very well and you've built a career around this industry, so I'm not going to miss out on this opportunity.
09:51So, you've asked for £50,000 for 10% of your business, but I want 20%.
09:59Okay.
10:00Thank you very much.
10:01Appreciate it.
10:03So, Danny, erm...
10:05I know you know I would love everything about what you're doing.
10:09Erm...
10:10What I really like is that you have come from...
10:13You've come from the industry which we all recognise needs... needs to change.
10:20Just work.
10:21Yeah.
10:22You'll probably be aware of a business...
10:25Actually, Peter and I invested in called Fussy.
10:27Erm...
10:28And it faced some of the challenges that you're going to face.
10:32So, it's quite a similar story that I think needs to be told.
10:37Yeah.
10:38You know, and we've told it Fussy very, very successfully.
10:41Yeah.
10:42Yeah.
10:43So, I...
10:44Unsurprisingly, I'm going to make you an offer.
10:48I'm going to make you the same offer you've already received.
10:51So, I'm going to offer you £50,000, but I want 20% of the business.
10:56Thank you very much.
10:57For our first joint venture, Deborah?
10:59Not sure.
11:01LAUGHTER
11:02Wow!
11:03Deborah's never done a deal with me yet in...
11:05I actually would like to...
11:06You'd be a good duo, I think.
11:09Keep that in mind.
11:10Yeah, I will.
11:11LAUGHTER
11:16I'm on the fence.
11:19Erm...
11:20I think you're great.
11:21Thanks.
11:22Erm...
11:23But this is not one of my sort of passionate investments.
11:27So, for that reason, I wish you all the best, but I'm out.
11:30Thank you so much.
11:40Come on, Sneaky. Come on.
11:43The cogs.
11:44Didn't have you two as indecisive.
11:45Yeah.
11:46LAUGHTER
11:47Yeah.
11:48Um, Danny, well done.
11:51I really enjoyed listening to your pitch today, because you're a really good storyteller.
11:55I do think that I am the best dragon for you.
11:58I do believe that.
12:01But I just don't see enough.
12:08Specifically in the product that I could work with as a marketeer to make it completely punch through the market.
12:18Don't you worry about it.
12:20So, for that reason, I'm going to say that I'm out.
12:23I appreciate it. Thank you.
12:27Danny, it's really interesting, because we've got a company that we take brands and place them into multiple markets all over the world.
12:32Cool.
12:33And we do all of the digital marketing.
12:34Cool.
12:35Do everything.
12:36And we work with Estée Lauder.
12:37Oh, cool.
12:38And we run all of the cosmetic store.
12:40Nice.
12:41So, this is in the wheelhouse of a knowledge of exactly, you know, we sell more moisturisers online than most.
12:50Um, and it's probably about 80, not giving anything away, 80 to 90,000 dollars every, every couple of hours.
12:59My heart.
13:00Transactionally.
13:01And it, it's just, it's just really difficult not to give you an offer.
13:06Because, you are everything that you want to invest in.
13:11Thanks.
13:12As an individual.
13:13Um, and I think you're all, you know, you're, you're not just energetic, you're radiating, you're really good, you've got a great product.
13:22So, I'm, I'm going to make this really difficult for you, and I'm so sorry.
13:25I really am.
13:27Um, and I know you came in and you closed the door to your medium skills.
13:33Mm.
13:34You might need those in a minute.
13:35Yeah, yeah.
13:38I'm going to offer you all of the money, 50,000, for 20% as well.
13:44Great.
13:45Thank you very much.
13:46I appreciate it.
13:50Question.
13:51I would love to work with both you two.
13:52Thank you so much.
13:53Sorry, I should have said that first.
13:54I'm very sorry.
13:55Thank you so much.
13:56And thank you everyone.
13:57Um, I would love to work with you two.
13:59100%.
14:00The energy is just amazing.
14:02Would you be open to going, yours is two.
14:05Totally, totally.
14:06They're just, yeah, ours is better.
14:08Your energy's better.
14:09Yeah.
14:10It's just, it's just.
14:11You're a very good psychic.
14:13You know.
14:14Um.
14:15I'm not sure she is.
14:16That's why she only works one day a week.
14:18I'm sorry.
14:19I'm sorry.
14:20I'm sorry.
14:21I'm sorry.
14:22Would you be open to negotiating down a little bit to 15% and splitting it between you both?
14:34I'd be very happy to share it.
14:36Um, but I'm not sure, I'm not sure about bringing the equity down to be perfectly honest.
14:42I'm going to be led by Deborah on this.
14:45Okay.
14:46I just feel like at 10% each, you can look at the attention.
14:50Yeah, you're right.
14:51You know, and I think as it drops away from that.
14:53Yes, you're right.
14:54So I think it would need to be at 20%.
15:01Okay.
15:02Deal.
15:03Done.
15:04Excellent.
15:05Yay!
15:06Excellent.
15:07I am so pleased.
15:08Oh, I appreciate it.
15:09Thank you so much.
15:11Danny has done it.
15:13Hi, everyone.
15:15She leaves the den with £50,000.
15:19And the backing of a dragon duo whose combined energy was sufficient to get her sixth sense sizzling.
15:30Oh, I'm exhausted.
15:31It was good.
15:32It was amazing.
15:33Oh, my God.
15:35I'm just so psyched I got Gary and Deborah.
15:37How amazing.
15:38I don't know what to say.
15:39Even I'm wondering why she chose an ex right back over a beauty king.
15:43How could you turn me down like that?
15:45I just think that's wrong.
15:47There we go.
15:48There they are.
15:49My name's Ben Reeves.
15:50I'm here with my wife Natalia.
15:51And we are co-founders of Swish.
15:52Oh, my God.
15:53Yes.
15:55Thank you, Lord.
15:56Thank you, Lord.
15:57I've been waiting for a golf one.
15:58What is it, Peter?
15:59I don't know, but it's just good that it's golf.
16:01We would love to have Peter Jones on board.
16:02He's an avid golfer.
16:03He's an avid golfer.
16:04So he shares the same passion as us.
16:05And Gary, too.
16:06As we know that he plays a golf player.
16:07And Gary, too.
16:08Although we wouldn't want it to think that he's the best team.
16:09And he's the best team that is.
16:10Huh?
16:11So, I've got a lot of confidence that he has to know that.
16:12We're going to come over to the top of this team.
16:13I have a great team.
16:14I'm here with my wife Natalia.
16:15And we are co-founders of Swish.
16:17Oh, my God.
16:18Yes, thank you.
16:19Thank you, Lord.
16:20I've been waiting for a golf one.
16:21What is it, Peter?
16:22I don't know.
16:23But it's just good that it's golf.
16:27We would love to have Peter Jones on board.
16:30He's an avid golfer, so he shares the same passion as us and Gary too, as we know that he plays golf.
16:36Although we wouldn't rule out any Dragon because they will have the expertise that we want.
16:48Hello Dragons, my name is Ben Reeves. I'm here today with my lovely wife Natalia.
16:53We are co-founders of Swish, the portable golf ball cleaner.
16:56Dragons, imagine this. You step up to make a crucial part, but your golf ball is covered in dirt.
17:03A dirty golf ball can mean less accuracy, less control and potentially a lost game.
17:09Golfers know the struggle, but we found that existing cleaning methods are inconvenient and ineffective.
17:16That's why we created Swish.
17:18On the course, many golfers resort to wet towel on their back, a spit, which is not ideal, or static golf ball washer like this one here on the next hole.
17:31In our experience, these are dry and smelly due to lack of maintenance.
17:36Swish is a compact, lightweight and easy-to-use device that cleans your balls in seconds.
17:43Just pop it open, pre-wet the sponges, pop your dirty ball in, give it a few swishes, dry it, and it comes out spotless ready for the perfect shot.
18:01There are over 66 million golfers worldwide. We're here today asking for an £80,000 investment for 10% equity.
18:10Thank you for listening, and we welcome any questions that you have.
18:13A portable device for cleaning golf balls is the offering from Ben and Natalia Reeves.
18:22Have you got any dirty golf balls? We do, Gary, yes. Thank you.
18:27That's something you weren't expecting to say today, wasn't it?
18:31The couple are seeking £80,000 in exchange for a 10% share in their business.
18:39Self-confessed golf nut Peter Jones is first with the questions.
18:44I've been waiting for a... I've literally been waiting for having a golf product in the den.
18:54I love golf. We know.
18:56So it is an issue when you, you know, you're picking a ball up on the green, you want it cleaned.
19:02And I typically would do... I'd do the spit thing and put it in the pocket and play with my ball in the pocket.
19:09Natalia's face when you said that.
19:11No, no, it's not great, but it does work, and I think that's the thing.
19:15OK.
19:16So I think that you've got an interesting product.
19:18It's the size of the opportunity, I think, here that we're really looking at.
19:23And how many people would really want to buy one?
19:26Because I do think that you've entered a more niche novelty product...
19:31OK.
19:32..rather than a mainstream product.
19:35We've used it now for two years. Yeah.
19:37And it's so easy to clean the ball.
19:40And, like Natalia referred to, the method of the wet towel
19:44and any other method of spitting is just something that... Yeah.
19:48It's gross.
19:51Ben and Natalia. Yes.
19:52So your business, is it pre-revenue?
19:55No, we're trading.
19:57How long have you been trading?
19:5818 months.
19:59So give us some numbers on the 18 months.
20:01OK.
20:02So in the first year, we sold for £158,000.
20:06Gross profit?
20:08Gross profit, £92,000.
20:11Yeah.
20:12And net profit was £23,000.
20:14All right.
20:15So the next six months?
20:17Next year, our prediction...
20:20That was the first 12 months?
20:22That was the first 12 months, yeah.
20:23You said it was 18 months.
20:24So what's the next six months?
20:25So within the first pretty much five, six months,
20:28we haven't sold any.
20:30Any? Why?
20:32Because everything we did was organic.
20:34Everything we've traded, how we've traded so far
20:37is with an iPhone and our dynamo table,
20:40we pack, we distribute everything so far.
20:43Right, right.
20:44OK.
20:45You've not really gone to any retail?
20:46No, no.
20:47Right.
20:48So how much did it cost to make?
20:51So it was around £7.
20:53And how much is that so far?
20:54£29.99.
20:56Chinese production?
20:59No.
21:00No, UK production.
21:01UK.
21:02Right.
21:03And how much did you pay for the mould?
21:05£25,000.
21:06£25,000?
21:07Yes.
21:08I'm looking at the cost.
21:10Yes.
21:11And I'm saying, how can you reduce cost?
21:13Because I think it should be retail-wise under £20.
21:17Great to be manufactured in the UK.
21:20Yeah.
21:21But I would imagine that if you invest $5,000 to $10,000 in a mould,
21:26the product will cost you $2,000, $3,000 approximately.
21:30This is exactly what we are looking for in a dragon.
21:34Right.
21:35So I can deliver that.
21:37OK.
21:40Ben, Natalia.
21:41Yes.
21:42What did you come to the den looking for today?
21:45Oh, this has been a five-year journey for us.
21:50It's tested us.
21:53I think when you become an entrepreneur, it tests every aspect of you.
21:58We've taken it to a stage now where we get messages from all over the world
22:06asking when we were supplied to this country because they want Swish.
22:12I can only commend you.
22:14I...
22:19I am a big fan of you guys, but I just don't play golf.
22:26And so I almost can't conceptualise a bunch of things about this business.
22:31So, regrettably, I'm going to say that I'm out.
22:36But congratulations.
22:42So, the more I've heard, the more I've realised I don't know anything about golf.
22:49But this feels like a really neat solution.
22:53And I even love the...
22:54Look at...
22:55Look at that.
22:56Look at that.
22:57Yeah.
22:58And your eyes.
22:59Look at that.
23:00And my eyes.
23:01Oh, he's smooth.
23:02Oh, he's smooth.
23:03But it just isn't my thing.
23:04That's fine.
23:05That's fine.
23:06Don't play golf again.
23:07I kind of want it to be my thing, but it's not my thing.
23:09So, I won't be investing, but I really wish you all the best.
23:11Thank you very much.
23:13Good night.
23:14So, I started playing golf when I was probably about eight or nine.
23:19Went and bought one club and used to play with my brother quite a lot.
23:23Got to love the game.
23:24But on the product itself, obviously, this cleans the golf ball.
23:29But one of the bigger problems, I think, for golfers is when your club actually gets dirt
23:34and mud in it.
23:35Yeah.
23:36Is there any way in which you could expand the product to be able to include the cleaning
23:42of the club?
23:43Because I think that's a bigger problem.
23:45Yeah.
23:46So, we have sold in the past a brush that cleans the grooves.
23:50Almost like a wire brush, you mean?
23:52Yeah.
23:53Personally, from our golfing point of view, we don't think that there's a better way than
23:57that.
23:58Okay.
23:59Because I think Peter hit the nail on the head in terms of it's quite a niche product
24:04and it's the scale of the opportunity.
24:05He said there's, I think, 66 million golfers globally.
24:08Yes, golfers worldwide.
24:09Yeah.
24:1066 million golfers and everyone has to clean their golf balls.
24:16Well, I think I get what you've got.
24:19It's just the size of how big could this really be in an already fairly small market.
24:25Okay.
24:26But do you know what?
24:27Gary's just said something there.
24:30And I was just looking at this, you know, like Pac-Man.
24:33Goes along.
24:34But if you could decide it in such a way that the club itself, like this club here, could
24:43actually, when you hit your ball, could actually go in, clean your club, put your bones back
24:48in the room, and you've got a dual use for it.
24:52I think he could have this.
24:54I mean, maybe we should bring that out, Gary.
24:57Do you want me to invest?
24:59Yeah.
25:00Yeah.
25:01Being a golfer, I do think there's an element of multi-use here.
25:07And I think it's really worth exploring.
25:10I also think you need to get it out there.
25:14And that's the other thing.
25:16And I think that's what Gary as well could be very impactful because people do trust, you
25:22know, very well known, but incredibly well respected sports athletes.
25:27And he's one of the best, right?
25:28So that combination as well, there could be something here.
25:32I think Tuka is brilliant.
25:34He knows exactly where to do these types of products, where to get them.
25:38And I think that the combination here is that with the three of us that are left in, I think
25:43this could be a really good opportunity.
25:46I also think you need a bit more money.
25:49So I would like to throw a bit of a curve ball and suggest that perhaps we go in together,
25:54three dragons, but we give you a bit more money.
25:58Okay.
25:59So you asked for £80,000 for 10%.
26:03I would offer you £30,000 for the 10%.
26:08Okay.
26:09Okay.
26:10So ultimately, if that would mean an offer from everybody of £90,000 and you'd give away
26:1530% of the company, but you'd have three dragons if Gary and Tuka would be interested.
26:22Okay.
26:26There is quite a few things that I like about this.
26:29One, it's obviously in the sporting arena.
26:32Two, I do think there is a problem with cleaning your golf ball and your golf clubs when you're playing.
26:43So I will offer you £30,000 for 10% as well.
26:51I'll tell you where I am, guys.
26:54I like it.
26:55So, I will offer you £30,000 for 10% too.
27:10Thank you very much for your time today, dragons.
27:13We are delighted to say we would love to take your offer.
27:16Yay!
27:18Thank you so much.
27:19Well done.
27:20I'm sure we'll make this work.
27:21An amazing outcome for Ben and Natalia.
27:25Thank you, bye.
27:27Who leaves the den with £90,000 and the backing of a trio of dragons with the expertise to get their product into the hands of even more golfers around the globe.
27:39Get in!
27:40Absolutely ecstatic.
27:46It means a world to us.
27:47Yeah, we came.
27:48Over the moon.
27:49And to get those three dragons was kind of the plan.
27:52So, that was just incredible.
27:54I'm Janesh, I'm the CEO of Spryve.
28:12I've watched Dragon's Den since I was in my 20s.
28:16So, to be here now is just a really kind of surreal experience.
28:19It's like my trip to Blackpool in 1985.
28:26It does look like very old stuff, doesn't it?
28:31It does.
28:32Retro.
28:33If it's not, you're going to feel so bad.
28:36I really feel very passionate about the problem that we're solving.
28:42I just feel like I just want to get in there and just tell the dragons about my business and I just really hope they like it.
29:00Hi, dragons.
29:01I'm Janesh and I'm the CEO of Spryve.
29:03We're a free app that helps homeowners pay off their mortgages faster and save interest just by doing their everyday shopping.
29:09And today, I'm asking for £50,000 in exchange for a 2% stake in the business.
29:15The idea for Spryve comes from my own mortgage journey.
29:1812 years ago, my wife and I bought our first home.
29:21And I vividly remember seeing the mortgage offer document and it's saying for every £1 we borrowed, we'd pay 50p in interest over the lifetime of the mortgage.
29:29That meant we'd be paying over £150,000 in interest, money that I'd rather spend towards my family's future.
29:36And that's why I created the Spryve app.
29:39Imagine being able to put just an extra £25 a month towards your mortgage just by doing your everyday shopping.
29:45Your morning coffee, the weekly shop, booking a holiday, even that cheeky takeaway.
29:50It might not sound like much, but over time it adds up and it can save you thousands of pounds in interest and knock years off your mortgage.
29:56And with just one tap using the Spryve app, that money goes straight to your mortgage lender.
30:02Right now, we support 14 of the UK's largest lenders.
30:06We work with over 85 brands and we're helping over 20,000 homeowners.
30:10If I can show you a quick demo so you can see how the app works, that would be much appreciated.
30:19An app that lets users overpay their mortgages is the offering from Jinesh Bora.
30:26Imagine I've done a £100 shop at my local supermarket.
30:29I hit swipe to pay. I then scan the barcode at checkout. That pays for the shop.
30:36Jinesh is seeking £50,000 in exchange for 2% of his company.
30:42We take commission and within 15 minutes you earn money towards your mortgage which you can pay to your lender with just one tap.
30:47So, can a business designed to save its customers money entice the dragons into parting with theirs?
30:57Jinesh, is this a product that can be layered with other offers when you're shopping?
31:04Sure. So, for example, whether it's your cup of coffee, your grocery shopping,
31:09you can essentially, all the shopping you do, you just do it as normal, whether it's online or in-store.
31:13Sorry, but by layered I meant, so you go into a store.
31:17Yeah.
31:18You've got two for, three for twos.
31:20Yeah.
31:21Discounts.
31:22Yeah, yeah.
31:23And often you can only use one of those offers.
31:26So, is this one that can be layered, lots of different offers and you can still...
31:30So, you can get all your, like, points or all your discounts and then you still get the benefit of money towards your mortgage on every single shop.
31:37And how do you make your money?
31:39So, we make money in two ways.
31:40So, we make money when people shop through the app and we also make money when people remortgage through the app.
31:45So, we also have a feature, which I didn't mention, where we scan the market every day for better mortgage deals.
31:49Every time someone switches on the remortgaging side, it depends really on the mortgage balance.
31:54But if you had a £200,000 mortgage and we switch someone from lender A to lender B, we can end up to, like, £750 in commission.
32:00And then on the shopping side of things, we typically, on an annualised basis, our gross profit is around £48 per user.
32:08Okay. So, you're existing. Tell me your biggest customer at the moment.
32:12So, we work with, like, Amazon, we work with Tesco, Asda, Sainsbury's, Morrison's, M&S, Waitrose, Iceland, John Lewis, Primark, Boots, all the brands that we would like to support.
32:24So, I'm fascinated. You seem to have quite a big exposure.
32:28Why have I never heard of you?
32:32Well, we've not really been focused on growing customer numbers.
32:35We've really been trying to...
32:36Sorry, did you just say to me you've not really focused on growing the customer numbers?
32:39Yeah, there's a reason for that.
32:40With an app like mine, it's really important.
32:42As you grow customers, there was a position where we were like,
32:46each customer's costing me more money to be on the platform than the money I was making.
32:50And so, I made a conscious effort to, like, really focus on making sure every new incremental customer would make us money.
32:56And we're now in that position. So, we've got to 20,000 homeowners.
32:59But there's millions of people with mortgages.
33:01And who wouldn't want to pay off their mortgage faster than saving?
33:04OK, last question from me for a minute. Are you making any money?
33:07So, we're not profitable.
33:09We need to get 40,000 people shopping through our app and we break even.
33:13And how much are you losing at the moment?
33:15So, in last year, we had a net loss of £565,000.
33:20£565,000?
33:21Five.
33:22£565,000.
33:23And what's your net loss, monthly net loss at the moment?
33:25So, we typically lose about £30,000, £35,000.
33:30You said you had 20,000 homeowners already locked in.
33:34That's right.
33:35And you've also said to Deborah that you weren't looking to grow your audience.
33:38But you've got half of... You said you wanted 40,000, is that right?
33:41So, 40,000 new shoppers...
33:43OK, so you only get to 60,000.
33:45So, I only get to 60,000, that's correct.
33:47And there's one thing you should be aware of.
33:48So, when we first started, we didn't have the shopping feature.
33:51We literally had a feature, it was like an auto-savings feature,
33:54where you screw away spare cash.
33:55So, about just under 15,000 people use our app just to screw away spare cash
34:00and be able to make one-tap payments, like overpayments via their lender.
34:04What's your background to get into this?
34:06I used to work in financial services, so I spent the first...
34:08I thought you might have done it.
34:09Huh?
34:10No, it's quite complex.
34:11Yeah.
34:12For me, straight away, I think about rewards, points,
34:16all these sort of discount type things.
34:18I always feel like it's about trust.
34:21For me, it's trust, particularly when you link it to your mortgage.
34:24Sure, trust is everything in financial services.
34:28Janash, I always get a little bit suspicious when I hear what you said to Deborah,
34:33which is we've not tried to acquire customers yet.
34:36Well, 20,000 is still, I think, okay.
34:38And how much is it costing you to acquire a customer?
34:40So, at the moment, we've done very little paid ads to acquire customers.
34:43It's all been mostly word of mouth.
34:45You're not answering questions, Janash.
34:47But specifically, we just started doing paid ads last month,
34:51and the initial cost per acquisition on paid ads has been about £20.
34:56And how much money have you raised?
34:58So, we initially raised £230,000 when we had nothing.
35:01We built the first version of the app using that cash.
35:05We then raised £1.45 million.
35:08And now we're in a position where we just last month
35:11raised £2.5 million in cash.
35:14And we're using that to grow the business.
35:16Okay.
35:17Um, Josh, I'm gonna, this is a very quick one for me,
35:19because I've looked at a bunch of businesses
35:23that offer different sort of shopping cashback mechanics
35:25over the last couple of years.
35:27And one of the big challenges with this business
35:30is gonna be acquiring customers cost-effectively.
35:32And I think the, I think you said £20 to acquire a customer,
35:36um, for this proposition.
35:38I think, I think even that's gonna come under pressure.
35:41We only need £40,000 to, um, break even.
35:44And now I've got £2.5 million to grow our user base.
35:47So you need £40,000 now, but your company's gonna grow.
35:49And so you're gonna need more money.
35:51And the acquisition costs are gonna change.
35:53Especially if you scale spend, acquisition gets more expensive.
35:56Yeah, sure.
35:57So I'm gonna say that I'm out, but I wish you the very, very best.
35:59Sure. Thank you.
36:00Tinesh, who has invested £4 million?
36:04It's really impressive to have raised that scale of money.
36:08So, um, the latest, the latest, um, investment,
36:11which is like the 2.5 million,
36:12was led by one of the top fintech investors in the UK.
36:15Why do you need anybody here
36:17if you're raising £2.5 million from an institutional investor
36:21who's gonna bring their intelligence and their network?
36:23Yeah, because to Stephen's point,
36:25acquiring customers is the biggest challenge.
36:27And what I would say about all five of you here
36:29is that people around the UK trust you when it comes to money.
36:32So you've raised £4 million.
36:34You're coming in here for £50,000.
36:37Yeah. Purely to add trust.
36:39To, no, for business strategy, your network,
36:42and to help me spread the word.
36:45I think that's the perfect time, really, for me to sort of say where am I,
36:48because I think you've done some incredible things,
36:50raising £4 million for a start-up.
36:52And you're really passionate about your business,
36:54but that's one of the most important things for me
36:56that I have to be passionate about what I invest in.
36:59Sure.
37:00And I always feel like points, rewards is a little bit of a dark art
37:04in terms of sort of the element of trust
37:06that we've spoken about before.
37:08It also frightens me to death
37:09that you've got a cash burn of £35,000 a month.
37:13So, unfortunately, I won't be investing. I'm out.
37:15Well, thank you for listening.
37:19Jinesh, hi.
37:20You've just raised £2.5 million.
37:22Sure.
37:23And you're burning £35,000 a month.
37:25Yes.
37:26Your statement was that you needed 40,000 more customers,
37:29and they're £20 to acquire a customer.
37:32Sure.
37:33So why would you not just spend £800,000 of the 2.5,
37:36immediately take the business to break even,
37:38and then stop that burn and grow it from there?
37:41Yeah, it's a good point, and that's why I won a dragon.
37:43I mean, I was in the kind of the corporate world working in financial services.
37:47I've never built, you know, a brand,
37:50and I have an aspiration to help millions of people across the UK,
37:53and this feedback is really good, so I appreciate it.
37:55Jinesh, I think it's really, really interesting in terms of the fact that I feel like you've done really well,
38:02higher than my expectation.
38:05Raised the money, yes.
38:06Yeah, like you've raised £230,000, £1.45, now another £2.5.
38:10Sure.
38:11You've got 20,000 customers, it's clearly working as a business.
38:16What's the level of interaction against those 20,000 customers at the moment,
38:21on average, every single week?
38:23So that, when I say active users, I'm talking about all 20,000 are using the app every...
38:27So everybody, 100%.
38:28Right.
38:31This is, this is for me, this.
38:33This has got me written all over it.
38:36Um, I, I think I could really help you here.
38:39Okay.
38:41Um, I'm going to make you an offer.
38:44Okay, I'm listening.
38:45I'm going to offer you 50,000.
38:47Yeah.
38:50But I'd like 5% of the business.
38:52Okay, thank you.
38:58Um, so I'll tell you, I'll tell you what I'm going to do.
39:03I will give you the 50,000 for 5%.
39:06Yeah.
39:07But I would share it with Peter on the basis if he wants to share it.
39:10Sure.
39:11Because I think between us, we would add value.
39:15So I would offer you 50,000 for all of the money.
39:17Yeah.
39:18But I would be willing.
39:19Yeah.
39:20If Peter accepts to share with Peter.
39:21Yeah.
39:22So that's 25,000 for 2.5%.
39:24Yeah.
39:25And I, uh, evil way.
39:26Okay.
39:27Brilliant.
39:29Do you want to think?
39:30Or do you want to?
39:31No.
39:32He hasn't heard from me yet.
39:33Oh, okay.
39:34I don't know who's going to.
39:35I'll put you.
39:36Go on.
39:37I, you're clearly very good.
39:40Um, I really like what you're doing.
39:44I like that you come from a financial services background.
39:47Um, because that gives me the confidence that there'll be an integrity to what you're doing.
39:52Because you know what you're doing.
39:53Yeah.
39:54So, um, so I, I really like what you're doing and I'm going to make you an offer too.
39:58So I am going to offer you all of the money.
40:01Okay.
40:02Um, for 4%.
40:03Okay.
40:04Oh, thank you.
40:05Okay.
40:06Thank you so much.
40:07It's a really, really generous offer.
40:11So I just want to ask, like, Peter and Tuco, is there any way you would do 50,000 for 4% between the two of you?
40:18I just want to have more information before I make a decision if that's okay.
40:24And if we said, and we accepted that, would that be a deal done?
40:31Two dragons, unfortunately, are better than one.
40:33I hope you don't take offense.
40:34I, that would be the deal done, yeah.
40:39I, I'd accept that.
40:40It would accept that.
40:42What you could have asked, of course, is whether or not I would have shared.
40:46Is that, actually, like, that's, that would be, I mean, if I get three dragons, that would be absolutely amazing.
40:51Well, you need to take control now.
40:53If you want to find out all of your options.
40:55Yeah, yeah.
40:56You really ought to ask the question.
40:59I tell you what, I would accept 2% for half the money.
41:03Yeah.
41:05If you want three dragons.
41:06Yeah.
41:07You'll split 5%.
41:08Because the pair of three dragons and the three dragons you've got, that's, that's pretty serious.
41:15Yeah, I, I'll, I'll take that.
41:19Yeah?
41:20Yeah, 50,000.
41:21Is everyone, if everyone's happy with that.
41:22I would be genuinely happy with that.
41:24Yeah, why not?
41:25That's 5% and you've got three dragons.
41:27That would be, that would be amazing, is that?
41:28Right.
41:29Is this really happening?
41:30Aren't you glad I am to be?
41:31Well done, Deborah.
41:33Thank you so much.
41:34Well done.
41:35Joy for Jinesh.
41:36Lucky man.
41:37Thank you so much.
41:38Well done, partner.
41:39Well done.
41:40I don't know why we're shaking hands, we're always hugging.
41:42Well done.
41:43Thank you so much.
41:47Who leaves the den with £50,000 and the backing of three dragons with the contacts and credibility
41:55to accelerate his app.
41:58I feel amazing.
42:00Like, I'd never in my wildest dream thought that I'd get three dragons.
42:03So, I'm just over the moon.
42:05Gonna have a beer tonight.
42:07I think we might have been a little bit naive there going out that early.
42:12Don't feel bad about it because that, if that ends up being the next sort of PayPal for,
42:17can you imagine?
42:18Can you imagine?
42:31It's reciting the picture.
42:32We know our stuff.
42:33Your hair's lovely.
42:34You look lovely.
42:35You look so handsome.
42:36I guess we are.
42:38Next in the den are Tina and Ollie, who found love, then founded their business.
42:44We got married in September 2023, and then about four or five months after we got married,
42:49we launched our business.
42:50And we haven't looked back in sort of a year and a half.
42:55What is that ball?
42:58That looks like a falafel, no?
43:00What is falafel?
43:01Oh, it does smell nice.
43:03Come on in, I'm hungry.
43:05We got this.
43:08I love you.
43:09Well, I came up with an idea one evening.
43:11Inside the factory was on TV, and it was about a bath bomb factory,
43:15and it was like a light bulb moment.
43:16And, yeah, that's kind of how Flavor Bombs started.
43:21Love you.
43:22Love you.
43:23Hello, Dragons.
43:24My name is Tina Fagihi Hallam.
43:25And my name's Ollie Hallam.
43:26And we're the founders of Flavor Bombs.
43:27We're asking for £50,000 for a 10% equity in our business.
43:43Having been lucky enough to travel to some wonderful places around the world,
43:46I've had the pleasure of eating and recreating some fantastic dishes over the years.
43:50However, a lot of them were quite time-consuming to make,
43:53and they required a plethora of ingredients that were not always easily accessible.
43:57I really wanted to change this, so Flavor Bombs was born.
44:00Each Flavor Bomb contains all the ingredients needed to help you make an incredible curry,
44:05a Vietnamese broth, a sauce, or a Mexican birre consomme,
44:09filled with high-quality herbs, spices, garlic, onion, tomato, and more,
44:14all perfectly portioned and blended into a delicious globe.
44:20As demonstrated, all you need to do is drop one of our Flavor Bombs into a pan with water,
44:27add your protein or veggies of choice, stir, and enjoy.
44:36It's like a bath bomb for your saucepan.
44:39We launched in February 2024, and the response blew us away.
44:43Within weeks, we had interest from a major retailer, an international distributor,
44:48and we exploded onto TikTok, with our videos now having over 3.5 million views.
44:54Just shy of our first year anniversary, we hit an incredible milestone of £100,000 in turnover.
45:00Now, with your investment, we want to scale and bring Flavor Bombs to every kitchen,
45:05every table, and every heart that beats for the love of food.
45:10We would love for you to sample a couple of our Flavor Bombs.
45:14A range of ready-made meal bases in globe form, inspired by different world cuisines,
45:22is the proposal from Tina Fagihi-Hallam and husband Ollie.
45:27We have birria tacos for you, and also our Guyanese coconut curry.
45:32The pair are seeking £50,000 for a 10% share in their company.
45:39That's really, that's lovely.
45:41They've succeeded in tantalising taste buds, but will the dragons find the business opportunity equally appetising?
45:50Tina.
45:51Yes.
45:52Ollie, is it Mr and Mrs Hallam?
45:54Yes.
45:55How did you guys meet?
45:57Very traditional way of online, a few years ago.
46:00And you started the business together?
46:01We did.
46:02And what are your professional backgrounds?
46:04So, do you want to go fast?
46:06I'm actually from the film industry background, so I'm a focus blur, head up team of camera assistants,
46:11and yeah, look after that side of things.
46:14And I've been working tech for the past 12 years, and I've led sort of global teams and start-ups for the past 7 or 8 years now,
46:20so the start-up world is something I'm quite familiar with.
46:23And what, in terms of the financials of the business, you started in February 24?
46:27Yeah.
46:28So you've got roughly a year's worth of trading?
46:30Yeah.
46:31Yes.
46:32Can you run me through, you said 100k revenue?
46:33Yeah, so it's actually 105,000 turnover.
46:35That was a gross of 56,000, with a net of 30,000.
46:39Yeah, 30,000.
46:40Okay.
46:41And what are you forecasting for this year?
46:43So 2025, we're actually due to turnover 200,000, with a gross of 105,000 and a net of 60,000.
46:51And your sales are predominantly through your website at the moment?
46:5450% through our website, the rest through Amazon and TikTok.
46:57Okay.
47:00Tina, Ollie, hi.
47:01Hi.
47:02So, 100,000 and going to 200,000.
47:06This seems really, really forecasting at a low level.
47:11Why has that not gone very well?
47:14I think it was quite conservative because we want to get into retailers.
47:19We want to have conversations with them.
47:21So we moved into a unit a couple of months ago, but we haven't got our BRC or sales accreditation yet.
47:26For food hygiene and safety.
47:27For food hygiene.
47:28So that we can go into those big retailers.
47:30But we also didn't want to come here and say, we're going to hit 500,000 next year.
47:33But we're like, well, how?
47:34So we haven't forecast fully for what potential.
47:37The reason why I'm asking is, who have you set in front of?
47:40I mean, for example, everybody knows Levi Roots.
47:42That's quite one thing.
47:43But the opening order that I negotiated just with that, just as a trial, was 170,000 pounds.
47:49We haven't had these conversations yet.
47:51Well, you've not set in front of anyone.
47:52No.
47:53No, we haven't yet.
47:54Because we didn't want to burn any opportunities because we haven't got that accreditation.
47:58On the unit you're in now, what's the capacity per week?
48:02So currently with the one machine we have, it's about 2,000 a week.
48:08So in the short term, your maximum that you can produce, you would turn over about?
48:16About 200,000.
48:17So what would be your gross profit?
48:19It's about 53%.
48:21So you're talking about 105 grand.
48:23Yeah.
48:24And how much would you spend on marketing on that?
48:27We're looking for about at least four or five grand a month.
48:31A month.
48:32A month, yeah.
48:33So that's about 60 grand a year.
48:36Yeah.
48:37So you've gone from 100 down to 40.
48:39Yeah.
48:40Right?
48:41And what about your overheads?
48:43If you go flat out, you will probably lose 100, 150 grand.
48:52Honestly, I think you're great.
48:53Don't get me wrong.
48:54But you've come in here unprepared in what it costs to launch a product like this in the open world.
49:0150 grand won't go far.
49:03I think...
49:04No, we won't.
49:05But we're not oblivious.
49:06Okay, maybe the forecast we put for certain things, we were a little bit naive.
49:10But I know, for example, getting a listing is not the hardest part.
49:14It's doing the marketing and driving the customers to that retailer.
49:18So we do need to have more of a marketing approach.
49:20Thank God something.
49:25That tasted really good.
49:27Oh, thank you so much.
49:28So that's the most important thing when you're creating a food product is does it actually taste good?
49:31Yeah.
49:32And it does.
49:33How much have you invested in this business?
49:35I mean, literally 300 quid at the start.
49:38Yeah.
49:39And then everything else has been through profits from the business.
49:41Yeah.
49:42So explain that a bit.
49:43300 pounds.
49:44How have you invested...
49:45So how did you get your manufacturing, your space to be able to make it for 300 pounds?
49:50How have you just invested 300 pounds?
49:52It was all...
49:53Well, it started in our apartment.
49:54So it was, you know, 50 quid's worth of spices.
49:57I did all the designing of the website and the labels and everything myself.
50:02And that was about it.
50:04We just launched on TikTok and we got orders, you know, a hundred orders in the first couple of days from our first video, which I think had about 300,000 views.
50:11Yeah, got everything back into the business.
50:13Because when Tuka said that you'd come in underprepared, I'd not read you as being underprepared as entrepreneurs.
50:18I think you're really careful and cautious.
50:20I think you're managing your business so that you're not losing lots of money.
50:24For me, I think you've built a really strong foundation of your business.
50:28That means a lot.
50:31Do you want a big business?
50:33Yeah.
50:34We really want a big business.
50:35The dream is we want Flavor Bombs to be a household name.
50:37Yeah.
50:38Oh, should we have a Flavor Bombs tonight?
50:39You know?
50:40It's a silence like this is usually.
50:41Yeah.
50:42It's scary.
50:43It's scary.
50:44It's scary, yeah.
50:45It's scary.
50:46Pete doesn't say anything in so long.
50:47Tina.
50:48Yes.
50:49Oli.
50:50Pete hasn't said anything in so long.
50:55Tina.
50:56Yes.
50:57Ollie.
50:58This has been really interesting for me
51:00because it's quite rare in the den
51:02that you meet two entrepreneurs
51:03and you sit here and think,
51:05no, they're going to do it.
51:06But one of the things that I know is really important
51:08is that I'm excited by the category.
51:12And I stayed in because I'm so excited by you two
51:16and my money would be so safe with you.
51:20But I'm not sure if I'm looking for safe.
51:22And I know I'm looking for excitement.
51:25And because I don't have that level of excitement for this,
51:28I'm going to say that I'm out.
51:34Tina, Ollie, I've tasted it.
51:37And it's, without doubt, it passes the taste test.
51:41It's really, really good.
51:45I'm sitting, and the reason why I've been sort of quite quiet
51:48is, I'd love to say it, Harry,
51:53is I know this market better than anybody.
51:56And I do feel like it's really, really challenging.
51:59And I'm sitting here thinking,
52:02this level of investment I think that this might need
52:06to make it really successful,
52:09which then means, how does that then potentially look
52:12for some sort of dilution?
52:15But what got me was when you said you want a big business.
52:20It was a great question from Gary.
52:24And I think it could be big,
52:26if you get this right.
52:27I also think that, Ollie,
52:31I think you can just carry on being a camera guy.
52:36Yeah, well...
52:38Come on, work for me, Ollie.
52:39Yeah.
52:39I'm being really straight here.
52:41I think your support of Tina is fantastic.
52:45Every time we talk, you keep looking to her.
52:47You are an incredibly supportive human,
52:50and you want...
52:51You're almost looking at her in a very proud way.
52:54And whenever...
52:55Don't you just set me off?
52:56Whenever we were talking, getting compliments,
52:58he's looking to you, Tina.
53:01So I'm going to make you an offer.
53:07But it does come at a price.
53:09Of course it does.
53:12I'm going to offer you all of the money,
53:14the £50,000.
53:15But I'd like to be an equal partner with you.
53:19Oh, my God.
53:20OK.
53:21So I will offer you all of the money
53:23for a third of the business,
53:25so we can have 33 and a third each.
53:30I mean, I love the products,
53:33and I love this style of food,
53:34so I think that's number one.
53:35So I have to be passionate about what I invest in.
53:38I think you're really good people.
53:40I don't have great experience in this area,
53:43but I have raised significant money.
53:45In my businesses.
53:48So I'm going to make you an offer.
53:53And I'll offer you...
53:54I told myself I would not get emotional.
53:56Don't get emotional yet.
53:57You don't know what I'm...
53:58LAUGHTER
53:59You might be happy.
54:01You'll be really crying when they make you the offer.
54:02LAUGHTER
54:03So I will offer you all the money...
54:08..for 20%.
54:12Wow.
54:14Thank you so much.
54:21I'll tell you what.
54:23I strongly feel that you've got something.
54:27So I'm going to make you an offer.
54:34Gary, would you match Peter's offer for half and half?
54:38So they get two drugs instead of one?
54:40Yeah.
54:41Yeah, I would.
54:42So we'd match Peter's offer.
54:43Yeah.
54:43That's $25,000 for 15% each.
54:50OK.
54:51Thank you so much.
54:54I'm really glad you got offers.
54:56Really glad you got offers.
54:57You held me in.
54:58The brand held me in.
55:01It's not a space that I can get excited about.
55:04Sure.
55:04So I won't be investing.
55:06No, but thank you.
55:06Thank you, Debra.
55:11Thank you, everyone, for your offers.
55:13We really appreciate it.
55:14And just genuinely thank you for the feedback that you've given to.
55:16That's also invaluable.
55:20Peter, we were wondering whether there's any wiggle room at all,
55:23because 33% is quite high.
55:25Would you be willing to come down?
55:30What, too?
55:3025%?
55:40Do you know what?
55:41I would do 25% on the condition that my share is not getting diluted
55:47if you guys go off and raise some money.
55:53We can make that.
55:54That's a reason.
55:55Yeah.
55:56Yeah?
55:57Yeah, we'd love to accept you.
56:00Thank you, Debra.
56:01Thank you, Debra.
56:01Thank you, Debra.
56:03Well done.
56:03Thank you so much.
56:05Victory for Tina and Ollie.
56:09I love being rejected.
56:10It's great.
56:10Very well done.
56:11We should see that.
56:12From a spark of inspiration to a Dragon's Den sensation,
56:16the culinary couple cooked up a win to remember.
56:26What just happened?
56:28That was crazy.
56:28Oh, my God.
56:29She's celebrating the idea that you just sacked her husband.
56:40But one thing I would say is,
56:42I don't think you should go back to being a cameraman.
56:44They only got a snippet of what he does for the business,
56:47and we wouldn't be here without him,
56:49so I just wanted to say that.
56:50I'm so proud of you.
56:52I'm proud of you.
56:52What is he?
56:53He's the best husband, best of his partner.
56:57You really are.
56:58He's the best.
56:59Next time, welcome to the Den.
57:12It's a pleasure to be here.
57:13Beauty Supremo Susie Ma makes her Den debut.
57:17Yeah, let's go.
57:17I'm ready to watch this.
57:19I'm going to make you an offer of all of the money,
57:21but for 20% of the business.
57:2220%?
57:23They wanted three.
57:25Sometimes you do have to put absolutely everything on the line.
57:28So I'm getting emotional here.
57:29I don't usually high-five a competitor.
57:31Aww.
57:32I've never seen you like this before.
57:34Don't trust me.
57:35I don't mean it.
57:35A hysterical confession.
57:39Graham Norton and Maria McElaine are wanging on.
57:42Listen to their latest on Sounds.
57:45Once upon a time in a boardroom,
57:47an epic story about to be told.
57:49Just don't expect a fairy tale ending.
57:52The Apprentice is next.
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