- il y a 23 heures
The future of URBAN MOBILITY
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06:52So, it was a really hard to engineering and engineering work, and we have the prototype
06:58here, as you can see. And now I want to show you how it works. The system.
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10:40Ding ding ding ding
11:01Hi everyone, I'm Simon, I'm the founder of DAB Motors. We are an electric band based in France
11:06And I'm really happy to be here today with this very special bike. I will tell you more about it
11:13later
11:15So God of Design gives us a mission which is to provide wheels and wheels to bold humans
11:24And we have to say as human we need some wheels almost every day while commuting while living our life
11:30and
11:30Thrills means something exciting between your wheels. It's not the same journey when you're riding another scooter
11:38Which is just okay and riding your dreamy bike that everybody will love
11:44And let's be honest
11:46Currently street electric motorcycles are not really sexy yet
11:52If you look at current e-motorcycle brands, they are not really succeeding in satisfying
11:58customers because we cannot really purchase a bike without making compromises. Compromises on design, on
12:06Offering, on the branding
12:09And this is why we want to become the coolest two-wheeler brand in the world
12:14And the first step was to design this motorcycle, which is our very first electric motorcycle released last summer
12:23This is the only urban electric motorcycle made in France
12:27We designed this prototype last year and we intend to release the serial production next year
12:33This is a 125cc meaning that you can ride it without any license
12:38The whole bike is made in France from scratches to body rocks, even the battery is made in France
12:43So we put a huge effort on on design and also branding to develop this very special bike and brand
12:49We are not a traditional motorcycle manufacturer
12:52We are inspired by popular culture
12:55Street fashion art and we are doing things to
12:58believers to achievers to creative
13:01and makers
13:04I will tell you more about the story of the bike
13:06But it started with only one prototype which is right there
13:10Which was supposed to be only one prototype
13:12Then we did this amazing collab with luxury brand Burberry
13:17So right now we are doing two things
13:18We are manufacturing 20 replicas of this very prototype
13:23And we are also working on our serial production
13:27And people love it right now
13:30In 2022 the biggest celebrity has a dub
13:32From Lewis Hamilton to Rosalia to G Balvin to Bad Bunny
13:36We are very lucky to have those ambassadors and customers who support our cause
13:43Iconic brands trust in our vision
13:45Burberry reached out to us to develop this very special project about fashion
13:49And mobility which was amazing
13:52And people are really more eager
13:54Are eager for more DA Motors
13:56We were featured in Vogue, in Forbes, in Automoto
13:58A lot of different media
14:00We received a lot of love and enthusiasts
14:03And it proved that motorcycle can be something else
14:07Than the last 15, 50 sorry years
14:13So this is how we want to creatively kill the competition
14:17First we design bold products
14:19Avant-garde design
14:20Putting DA Motors always one step ahead
14:23As it's riders
14:24It's like fashion
14:26Then we are like building motorcycles
14:28We are building a viral brand image
14:30Thanks to our strangulation with fashion, art
14:33Exclusive brand with Burberry
14:35Or big celebrities like I said
14:37And finally we develop a customer experience
14:40Which is tailored to each customer
14:42We are doing a mass customization
14:43Meaning that you can
14:44Configurate your whole bike online
14:46Using our 3D configurator
14:48So each bike that came out of the motorcycle factory of DA Motors is unique
14:55So the serial production motorcycle
14:58Which came out around 10 000 euros
15:05And we do not sell motorcycles traditional way
15:09We are not about importers and dealerships
15:12We find the dealership experience quite boring
15:15You will not really consider when you are a customer
15:17And doing a traditional dealership
15:19We go directly to the customer
15:20We build a whole digital experience
15:22From configuration
15:23From our branding image
15:26We provide servicing points
15:29And a lot of secondary revenue
15:32Where we propose subscriptions to our clients
15:35To add customization
15:37To do the upgrades like your smartphone
15:40We develop a whole experience around this project
15:43So obviously we have a really passionate team
15:47Of designers, engineers, marketers, salesmen, saleswomen
15:50Who drive the whole project
15:54So right now if I have to summarize where we are
15:56Right now we have our proof of concept which is ready
15:59We build it in a very limited edition
16:01With only 20 rare prototypes worldwide
16:05And we are now working on the serial production
16:07Of this beautifully designed motorcycle
16:10Which will be out next year
16:12We will start pre-order this year
16:15In a couple of weeks and months
16:18And then we will start the serial prototype phase
16:21And hopefully in one year we will be able to provide you
16:26I hope the coolest bike and endorphins you can get on the market
16:31And I will finish my presentation with what we accomplished with Burberry
16:35It's a great accomplishment for us
16:37And I will let you watch this quick video
16:40Thank you
16:43So
16:43I just want to play this quick video
16:43I'll catch you
16:43Oh
17:13...
18:05Thank you.
18:07Okay, yeah, don't go anywhere. We've got a couple of minutes, and I'm sure some people might have some questions.
18:13I have a question, which I think some people might want answered. It looks quite high-end. How much does
18:18it cost?
18:19This one is very special. First of all, it's the only full black Burberry edition available in the world. Already
18:27sold, sorry.
18:28It's already sold, yeah.
18:29So each prototype Burberry car is sold around 30k euros.
18:33Okay, 30 grand.
18:34But as I said, the serial model will be 10k.
18:37Okay.
18:38Because those bikes are manufactured like prototypes without any tooling by hand. Next year we will have our mass production
18:47ready.
18:48Interesting, yeah. Because I can tell you in many rural areas, people are looking for alternatives to thermic motors.
18:55Yeah, sure.
18:56But the electric cars are very expensive, and electric scooters are just not safe, right? So...
19:01I don't know about safe, but...
19:02Not on rural roads, they're not.
19:03Before talking about safe, I know it's not really quite satisfying.
19:06In the cities, they are.
19:06You're not really proud when you're on the scooter, I think.
19:08In cities, it works.
19:10It doesn't work if you're living in the countryside, I can tell you.
19:13All right, does anyone have any questions for this gentleman?
19:16Somebody have your hand up?
19:17Yes?
19:18You have a question?
19:19Yeah.
19:20Sure.
19:21Thank you.
19:23Hi.
19:24Hi.
19:24It looks really amazing.
19:26Do you hear me?
19:27Yeah.
19:28No?
19:28Okay.
19:29It looks really amazing, but it looks also not very comfortable for sitting.
19:36Oh, yeah.
19:36So what are you doing for that?
19:38Yeah, I understand what you mean.
19:40Thank you.
19:40So our design is inspired by the motocross bikes, which are really thin.
19:44We have a very thin saddle.
19:47This is a design choice.
19:48What I can tell you is that on our configurator, you will buy your motorcycle like you buy your t
19:53-shirt.
19:53You will have different sizes, different density or form that you can choose on your seats.
19:58So you have different model of seats, like the standard beautiful seat, not made for like 100km road trips,
20:05but you will have different models which you can call like comfort seats.
20:10So this is the whole idea behind the mass customization.
20:13You can really build and co-create your own bike to your own needs and taste.
20:20Okay, I'm afraid that's all the time we have.
20:22So thank you very much.
20:23Thank you.
20:24Dab Motors, ladies and gentlemen.
20:28So let's take a small pause before our last final 30 minutes while we take the bike off the stage.
20:36See you very shortly.
20:37Lets see.
20:38.
20:38.
20:39– Sous-titrage FR 2021
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