00:00and when I tell you I wear this all the time and every day this is an
00:04incredible incredible brand it is called SoCo if you see me talk with my
00:09hands a lot and you see all these beautiful rings and earrings this is
00:14from an incredible brand and I have an ambassador here that is gonna tell you
00:18guys all about it she just so happens to also be our fabulous chief of staff at
00:23Essence and she is so so passionate about the mission and the products behind
00:29SoCo let's welcome Barcoot's up there come on with Wonder Woman yes so that will all
00:54make sense to you as to why I absolutely love SoCo yes so tell us about SoCo for
01:04anybody that has never heard of it what is so so first of all SoCo is a
01:10marketplace but it's more than a marketplace it's actually it's a
01:13technology company it's even more than that but I'm gonna stop you here just so
01:17you can stay with us because this is like a very long journey of what SoCo is
01:21and SoCo in Swahili means market and so SoCo is an authentic Kenyan brand made
01:32handmade handmade everything you see is handmade by artisans in Kenya it's it's
01:41sustainable it's sustainable it is life-changing there you go everything is
01:4720 what is it 24 karat gold is it late no 14 no 14 or 14 do that SoCo we are
01:55convinced and we believe that you deserve the best but everything really is handmade
02:01we do have a warehouse here but all of these products are handmade we are you can
02:07find us in the markets in Macy's and a host of other different retailers we've even had the
02:15forever first lady Michelle Obama rocking the dash is that the dash one yes necklace it is
02:29absolutely stunning and it's it's always sold out you're gonna find it now on shop
02:37SoCo so follow us on Instagram at shop SoCo we should be in your comments but
02:42also shop SoCo is the website you should be able to find it but it's always sold
02:47out she actually wore it on the cover of essence ironically 2018 and we're just
02:55really excited because one of the things that's really important it's about the
03:00artisans it's about bringing bridging the diaspora gap it's about redefining how
03:07people engage with each other globally African diaspora it is luxury but it's
03:13affordable the quality is insane I mean like it is literally next to nothing and so
03:22the artisans in Kenya actually make these pieces for you every single piece is handmade
03:29that's how spectacular it is and to understand life in Africa these artisans
03:35lives are being changed because they now get to show you their craft you get to get it
03:41here in the United States or wherever you are in the world and then we also get to
03:44bridge the gap because we're pretty good market we're bringing the Kenyan market to
03:48you but we're also bringing the world to the Kenyan market and basically when you
03:51think about so cool meaning market it really is creating like a melting pot for
03:55black brands black designers so that's a lot more of what's coming in the future
03:59of SoCo so that's why I said stick with us on this journey and from the technology
04:03people we got to show the pieces first yes let's show the pieces I'm wearing this
04:07this is what is the dash the dash the sharing that's the earrings I'm also wearing the
04:14dash necklace that's also and then we have the Bahari Bahari collection that's this
04:20Wonder Woman type of bracelet like I don't really feel so powerful with this
04:24one like I feel yeah she's got the rings and then there's also a necklace but there
04:30are ten there are ten different collections live right now on shop SoCo and again
04:41every single one is handmade by artisans in Kenya so go on order and I actually got a
04:48treat step you got a treat for me sharing sharing is caring oh wow the pieces are so like they
05:09have such a beautiful weight to them as well you know that this is quality it's
05:13making my head look so delicate so nice do you guys have to have to have to go to
05:25shop SoCo on Instagram click the link in the bio purchase these I feel like you
05:31guys had a special promo code we do so obviously my name is Barku so why wouldn't it start with the
05:38letter B 20 so you get 20% off using my code B 20 until June 15 on anything on the site so
05:49hurry up go get it yes and you're welcome that is absolutely welcome 40% off you're watching live if
05:58you're watching on the replay you have until July 15 June 15 I'm sorry June actually I'm sure you have
06:06until June 15 for this now you talk about the journey and the technology you're about to embark on a really
06:13cool journey and technology not journey with SoCo I am super excited about this
06:19because for people that follow me or know who I am I am all about power walks and boss talks I am
06:30very much about women's empowerment understanding who you are I love
06:36fitness I'm the vanity sanity girl and one of the things that I get an opportunity to do
06:41is create my own merch with the SoCo technology and the cool thing about it is I'm gonna actually
06:48name the piece it's gonna be the power piece I can't tell you what it is yet so you're gonna have
06:55to follow us on this journey because like every couple of weeks or so I'm gonna come back on and
07:00then follow us on shop SoCo because I'm gonna join them as you guys see how the design and the
07:06SoCo technology bring this all to life and then I'll have another coat once the piece is done so I'm
07:11super excited join me on my journey to delivering my first coat but it'll start it'll be a collection
07:17SoCo you don't want a collection but we're gonna start with the power piece and I can't wait to share that
07:23journey with you guys because you get to see what's really cool about SoCo and eventually
07:28maybe you too this is so special and I cannot wait to be rocking the Barku original power piece
07:38yes okay now this for all the boss ladies like you literally should wear it and feel all of the power
07:44no matter what you're going through no matter who you are no matter where you are just own your power
07:49that's basically what it is so good well Barku thank you so much for joining us today SoCo is absolutely
07:56incredible yeah you guys you won't be able to walk a second without somebody complimenting you this
08:02these pieces are showstoppers so you definitely want to support it is going to artisans in Kenya so we
08:09definitely want to continue that generation of wealth all around the globe is supporting around
08:17the globe so thank you guys so much for tuning in make sure you're following essence to know where
08:22shoppers will pop up next take advantage of the codes I'll be tiny 20 be 20 until June 15
08:29until June 15th I'm gonna be tagging the businesses that were highlighted today
08:33today we'll see you guys next week bye
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