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Fest Track On Sirk TV Film Interview: THE BIG CHEESE [DOC NYC 2025 - New York, New York - Virtual] - Part II
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2 days ago
Director Sara Joe Wolansky talks to Fest Track about connection, approach and capturing energy in regards to the World Premiere of their documentary: "The Big Cheese" playing the American Stories section of DOC NYC 2025 in New York, New York.
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Short film
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00:00
because it's about creating a language of understanding
00:29
because, you know, obviously Adam does it
00:32
and he has such a humor with the way he does it,
00:35
but there's always an underlying thing with everybody,
00:38
with Courtney, with Lilith,
00:39
there's always sort of an underlying thing.
00:41
I mean, Lilith talking about walking towards Mondial
00:44
like Reservoir Dogs is just a beautiful thing,
00:48
but you know how much it means to her.
00:49
Can you talk about finding the humor
00:51
within sort of this high-stakes drama world?
00:55
Tim, I love you. I've got to go.
00:57
All good. Thank you very much, Adam.
00:59
Have a good one.
01:00
Yep. So about finding humor,
01:02
I mean, that was something that was very, very important to me
01:05
when I was first coming up with this story
01:07
because, or first like searching for this topic rather,
01:11
because I feel like humor is like actually
01:14
a really, really great way to get into
01:17
some of these deeper emotional issues.
01:19
Like if you can laugh with someone,
01:21
you feel like you've really connected with them.
01:24
So I feel like for this world,
01:26
like, you know, you have this sort of competition
01:30
with this man in a cow costume on stage and it's cheese.
01:34
And I feel like cheese is inherently funny
01:36
for reasons that are hard to even really articulate.
01:39
I mean, I think for, you know, better or for worse.
01:42
And so that was always something, you know,
01:45
I was always kind of looking for those moments
01:47
that were happening.
01:48
And, you know, I, when I'm filming,
01:50
I definitely am the kind of filmmaker
01:52
who I'm really like, as my DP put it
01:55
so delicately last night,
01:57
I'm always waiting around for something to happen,
02:00
sometimes to the point of awkwardness
02:02
where we're just sort of like sitting there
02:05
and nothing's happening.
02:06
And, you know, I think for,
02:08
to all the people in front of the cameras, credit,
02:11
you know, I think that's a dynamic
02:12
that can take a little bit to get used to.
02:15
But then over time, you know,
02:17
they get more used to, oh, the camera's just here.
02:19
You know, Sarah Jo's just hanging out.
02:21
She doesn't need us to perform.
02:23
You know, we can just be.
02:25
And so I feel like kind of building up that comfort
02:28
and also kind of building up,
02:30
or rather having that patience
02:32
is actually a lot of what allows
02:34
for those moments to come out.
02:35
And I also test screen things a lot.
02:39
I'm really into test screening.
02:41
And so just sort of being conscious of like,
02:44
what are the moments people are laughing?
02:45
When are they not laughing?
02:47
And why, you know,
02:48
and that can change from cut to cut,
02:50
even if the scene is exactly the same,
02:53
the context of what surrounds it
02:54
sometimes can make it, you know,
02:56
more or less funny.
02:59
Introduce the one, the only, Mr. Moon!
03:03
If you would have told me that I'd be in the cheese business,
03:06
I'd have told you you're out of mind.
03:08
I worked for a bank.
03:10
I have a PhD in German literature.
03:12
Cheese gave me a direction.
03:13
It gave me a passion.
03:15
But people think the cheesemonger
03:16
is another person behind a deli counter.
03:18
Oh, so you sell cheese.
03:20
That's funny.
03:21
Like, what's funny about it?
03:22
Knowing is the instinct now
03:23
from your years of experience,
03:25
knowing what you're looking for.
03:27
Like the shot of when Sam's upstairs,
03:29
you don't see him,
03:30
but you hear Adam talking about,
03:33
you know, he's doing, you know,
03:34
and then you see him come downstairs.
03:36
There's these little things
03:37
where it's almost,
03:38
some stuff happens off screen,
03:40
and yet the impact is something you feel on screen.
03:42
I thought that was great.
03:43
Could you talk about that,
03:44
looking at that,
03:45
both the instinct of shooting,
03:46
but then the sort of repercussions of editing
03:49
and knowing how that works
03:50
and how this was needed to work,
03:52
especially the coda.
03:53
The way you end it
03:54
is specifically done in that way.
03:57
Yeah, so I would say that actually,
03:59
I mean, beyond test screening,
04:00
when I'm in the moment,
04:01
I mean, I'm pretty,
04:03
I try to just be pretty attuned to myself
04:05
as a person and not as a filmmaker.
04:08
And the moments on, you know,
04:10
on set or whatever we're calling
04:12
being in real life with someone,
04:14
the moments on set
04:16
where I'm the most interested,
04:17
I'm like, well, I'm a person.
04:19
This feels like a moment
04:20
where another person
04:22
might be the most interested.
04:23
And, you know,
04:23
even when I'm thinking about things
04:26
that I want to shoot,
04:27
some of me is thinking about,
04:28
well, what would I actually want to be there?
04:30
What would be fun to film?
04:31
Because if it's fun for me
04:32
to be there and film,
04:33
likely it's fun for someone else
04:35
to witness as well.
04:36
So the moments with Adam
04:38
and his daughter specifically,
04:39
I just remember those were moments
04:41
that kind of stuck out to me post-shoot
04:43
as just, you know,
04:44
in the moment,
04:45
oh, that felt good.
04:46
And it's kind of like a gut thing,
04:48
you know, of,
04:49
oh, I was very invested
04:50
in the shoot at that moment.
04:52
And so these kind of little things
04:55
stand out to you.
04:57
And yeah, you know,
04:59
it is a rhythm thing.
05:00
I mean, it's funny what you say
05:02
about the moment with Sam upstairs,
05:04
because some of it is also
05:06
the fun of documentary.
05:07
Some of it's born out of necessity.
05:09
As we were talking about earlier,
05:10
you know, there's the challenge
05:11
of trying to win a competition
05:13
while also being in this film,
05:15
which I'm sure, you know,
05:17
is a little distracting.
05:19
And I think that morning,
05:20
Sam was like,
05:21
I need to focus.
05:22
And so he was sort of upstairs,
05:24
I think, trying.
05:26
So we made She's Mine
05:27
a sport.
05:28
And when they cut
05:29
a perfect quarter pound,
05:30
the audience goes crazy.
05:33
It's fire!
05:34
Yeah!
05:34
This year,
05:36
Team USA will go to compete
05:37
in the Olympics of cheese,
05:39
Mondial du Fromage in France.
05:42
If you win,
05:43
you are the world's best cheese monger.
05:45
If you've gotten to this contest
05:48
and can't taste the difference
05:49
between a sheep-smoked cheese
05:50
and a goat-smoked cheese,
05:51
my friend,
05:52
you're never going to get there in time.
05:53
I will say that I had a lot,
05:55
a lot of conversations with Adam
05:58
before we started filming anything,
06:00
kind of talking about,
06:01
you know,
06:01
both the relationship
06:03
but also his personal story.
06:05
And I will say one thing
06:06
that made me feel
06:07
very confident about it
06:08
is Adam is very much
06:10
an open book.
06:11
Like, he, you know,
06:12
this story of what he's gone through,
06:14
like, this isn't just something
06:16
that he was revealing
06:17
for the camera the first time.
06:19
Like, he goes on stage
06:20
at CMI
06:21
and will talk about it
06:23
to, like, a crowd
06:24
of hundreds of people
06:25
at Brooklyn Steel as well.
06:26
So I knew
06:27
I was working with someone
06:29
who wasn't going to be afraid
06:31
to share their story,
06:33
who kind of actually has
06:34
a lot of experience
06:36
sharing it very publicly already.
06:39
But, yeah, I mean, you know,
06:41
in navigating that relationship,
06:43
you know,
06:43
I always had total creative control
06:46
over the project.
06:47
And I knew that Adam
06:49
was someone who also,
06:51
quite honestly,
06:52
had a good sense
06:53
for story himself.
06:55
And there were certain moments
06:57
in the film that,
06:58
you know,
06:59
I, you know,
07:00
I won't say what they were.
07:01
I'll let people speculate.
07:02
But there were a handful of moments
07:04
where at first
07:04
he was like,
07:05
ah, like,
07:06
don't put that in,
07:06
you know.
07:07
And then I put them in
07:08
and he was like,
07:09
ah, I can see how it's,
07:11
like, a good moment.
07:14
So, you know,
07:15
I think he kind of,
07:17
so I, you know,
07:18
while he had those
07:19
two different roles,
07:20
I think I was also,
07:21
I knew right away
07:21
that I was dealing
07:22
with someone who knew
07:23
the power of a good story
07:25
and that the power
07:26
of an honest story
07:28
was going to be,
07:30
that an honest story
07:31
was going to be
07:32
much more impactful
07:32
than just a puff piece
07:34
or, you know,
07:36
a story that made him
07:37
look good at every turn.
07:39
So did you know
07:40
just within the New York scene
07:42
about CMI,
07:44
about these things
07:45
that were going on?
07:46
Is it because,
07:46
because the thing is,
07:47
I've operated in the festivals
07:49
and I really,
07:50
I never came across that.
07:51
I came across him overseas,
07:53
but how did that
07:54
sort of come about?
07:56
Because it's,
07:56
it's very unusual,
07:57
like his background,
07:58
of course,
07:59
you know,
07:59
with his grandfather
08:00
and his father,
08:02
but can you talk about CMI
08:03
because that with Mondial
08:05
and everything,
08:05
just the artistry,
08:07
I mean,
08:07
I think people would look
08:08
at that as like,
08:09
well,
08:09
that's like an Olympic thing.
08:10
It is.
08:11
But can you talk
08:12
about discovering it
08:13
and how did you discover it?
08:15
Yeah.
08:16
So I hadn't known
08:17
about CMI
08:18
prior to this project.
08:19
I mean,
08:19
I kind of learned about it
08:20
at the same time
08:21
that I was meeting Adam.
08:23
Again,
08:24
it was just sort of
08:25
from researching,
08:26
you know,
08:26
trying to research
08:27
what kind of events
08:29
were happening
08:30
in the cheese world
08:32
and kind of
08:32
what were the big cheese things.
08:35
And quite honestly,
08:35
I was looking for something
08:37
that felt like
08:38
it had some stakes
08:39
because,
08:41
you know,
08:42
I wanted to make a film
08:43
about cheese,
08:44
but I didn't want it
08:45
to be just,
08:45
you know,
08:46
talking heads,
08:47
waxing poetic about cheese.
08:48
I wanted it to feel like,
08:50
you know,
08:50
something very real
08:52
was going to unfold
08:53
under our eyes.
08:54
So I kind of found about,
08:55
I found out about CMI
08:57
just through my general research
08:58
on the project
09:00
and about the cheese community.
09:01
There is this rivalry
09:03
with U.S. and Europe.
09:04
They don't think
09:05
that we have the skills
09:07
or the talents
09:07
or even look at cheese
09:09
the same way that they do.
09:10
In other parts of the world,
09:11
a cheesemonger
09:12
is a career.
09:13
But in the United States,
09:15
we don't get the respect.
09:16
Do you have an opinion
09:18
on American cheesemongers?
09:20
I don't know.
09:22
Sociology.
09:23
I mean,
09:23
it's all about
09:24
how we interact.
09:25
I mean,
09:25
your background,
09:26
I believe it was Harvard.
09:27
Is that correct?
09:28
Yeah.
09:29
Yeah.
09:29
I mean,
09:30
you know,
09:30
those things,
09:31
psychological,
09:32
how you ask questions,
09:33
how you draw people out,
09:35
how you show people
09:36
in different situations
09:37
in different environments,
09:38
like having Courtney
09:39
in Sweden,
09:40
the way that works
09:41
is very specific
09:42
in seeing her open up
09:44
in certain ways.
09:45
you know,
09:46
and obviously
09:47
what Sam with his mom
09:49
and sort of that thing
09:50
brings it.
09:51
There's so many different things
09:52
you do differently
09:53
that a lot of other filmmakers
09:55
might not do
09:55
because they don't have
09:57
sort of that
09:57
academia behind them.
10:00
Could you sort of
10:00
talk about that
10:01
and finding sort of
10:03
that sort of
10:03
thematic behind the scenes?
10:05
I mean,
10:06
I would say
10:07
even beyond
10:08
my academic background,
10:09
I actually,
10:10
when I was in college
10:12
and for a few years beyond,
10:13
I actually used to work
10:14
as like a volunteer
10:15
crisis counselor.
10:17
And so I learned
10:18
a lot about,
10:19
I learned about a lot
10:21
about how to listen
10:22
through that capacity
10:23
because,
10:25
and I'd say the key thing
10:27
and the key thing
10:28
which I sort of alluded
10:29
to before
10:30
in,
10:31
you know,
10:32
letting,
10:33
kind of waiting around
10:33
for moments
10:34
is I feel like
10:36
when I'm doing an interview,
10:37
it's not quite,
10:38
I feel like a lot of people
10:39
want to make it
10:40
as conversation as possible
10:42
and I still do that
10:43
but I would say
10:43
it's still not quite
10:44
a normal conversation,
10:46
right?
10:47
Like normally
10:47
there's not a camera
10:49
totally pointed
10:50
at one person
10:51
and I think one thing
10:53
that's really important
10:54
for me
10:55
and my process
10:56
in interviewing
10:57
is I leave
10:58
a lot of silences
10:59
because I find
11:02
that sometimes,
11:03
you know,
11:03
the questions asked,
11:05
the person feels pressure
11:06
to just say something
11:07
immediately.
11:08
It's sort of
11:09
often the first thought
11:10
that comes to their head.
11:11
It's not always
11:12
the best thought
11:13
that comes to their head
11:14
so I feel like
11:15
often when I'm
11:16
interviewing people
11:17
I'll leave,
11:19
I'll kind of wait
11:19
until it almost
11:21
gets a little bit
11:21
awkward sometimes
11:22
for them to finish
11:24
answering their question
11:25
because I find
11:26
that sometimes people
11:27
speak
11:28
and then
11:28
there's a moment
11:29
of silence
11:30
and then they're like,
11:31
hmm,
11:31
I actually had
11:32
this other thing
11:32
I was interested
11:34
in saying
11:34
in those few seconds
11:36
so I feel like
11:37
having that patience
11:39
of, you know,
11:40
being willing to feel
11:42
a little bit awkward
11:42
honestly about
11:44
in a normal conversation
11:45
the second someone finishes
11:46
you want to say something
11:47
and kind of
11:48
letting it be
11:50
a little bit awkward
11:51
I feel like
11:51
is something
11:53
that I,
11:55
you know,
11:55
both from my experience
11:57
through that capacity
11:58
as a crisis counselor
11:59
where that was
12:00
a big part too
12:01
of not needing
12:02
to immediately chime in
12:03
with a follow-up
12:04
but sort of letting
12:05
people process
12:06
their thoughts aloud
12:07
is something that I also
12:09
bring to my filmmaking.
12:10
Winning would mean
12:11
oh crap,
12:12
the Americans,
12:12
they know what they're doing.
12:14
That's so good.
12:15
This is a big year.
12:16
This has definitely
12:17
pushed them farther
12:18
than they've ever been pushed
12:20
in their career.
12:21
And I'm just
12:22
really nervous.
12:23
I think it's a stress
12:24
right now.
12:24
But also smaller rigs help.
12:26
I remember when we were
12:27
doing this back
12:27
in the late 80s,
12:29
early 90s,
12:30
you know,
12:30
it's harder
12:31
with those huge cameras
12:32
to do it.
12:33
Totally.
12:33
But now you can go through
12:34
I think that sort of
12:35
allows sort of
12:36
the deconstruction
12:37
if you will
12:38
of that command.
12:39
Do you find that?
12:40
Because people are less...
12:42
Oh yeah.
12:43
I mean,
12:43
I feel like
12:44
it depends on the person.
12:46
I feel like
12:46
there's certain people
12:47
who respond very well
12:49
to there's a big setup
12:51
and there's all these
12:51
lights in their face.
12:52
I'd say the majority
12:53
of people
12:54
who aren't necessarily
12:55
media trained
12:56
or whatnot,
12:57
you know,
12:58
it can be very intimidating
12:59
and I don't blame them.
13:00
And so I'd say
13:02
another thing
13:02
is that when I plan
13:03
my interviews,
13:05
you know,
13:05
the first 15 minutes
13:07
are almost always
13:08
just complete garbage.
13:10
Like I'm literally
13:11
just trying to get them
13:12
to feel comfortable
13:13
and I'm just
13:14
in my head,
13:15
I'm like,
13:15
this goes straight
13:16
in the trash can,
13:17
you know.
13:18
But,
13:19
and so that's kind of
13:20
part of it too,
13:21
just sort of
13:22
trying to put myself
13:23
in their shoes.
13:24
It's this very sort
13:25
of intimidating setup.
13:27
I'm like,
13:27
let me shine
13:27
a bunch of lights
13:28
at you
13:29
and ask you
13:29
about these
13:30
incredibly personable
13:32
and vulnerable things
13:33
when I'm not
13:34
necessarily sharing
13:35
that myself,
13:36
you know.
13:37
And so,
13:38
yeah,
13:38
that's definitely
13:39
something I think
13:40
about as well.
13:41
Like,
13:41
can we keep the crew
13:43
to just the size
13:44
it needs to be?
13:45
Because the bigger
13:46
the crew gets,
13:46
maybe,
13:47
you know,
13:47
there's some
13:49
improvement in appearance
13:51
there,
13:51
we're able to move
13:52
a little bit quicker
13:53
maybe,
13:53
but it can sometimes
13:54
come at the cost
13:55
of losing a little bit
13:56
of that intimacy.
13:58
So,
13:58
but,
13:58
you know,
13:58
it depends on the situation.
14:00
There are obviously
14:00
sometimes situations
14:01
where you do need
14:02
a bigger crew
14:03
and the situation
14:04
does call for that.
14:05
But I think
14:06
for these super
14:07
intimate things,
14:09
I feel like
14:10
there's an inverse
14:10
relationship between
14:11
the amount of crew
14:13
you have
14:13
and the amount
14:14
of garbage time
14:15
at the beginning
14:16
you have to have
14:17
to,
14:17
you know,
14:18
get people to feel
14:19
comfortable on camera.
14:21
And a second to finish.
14:22
Hurry up, please.
14:23
I do it as a redemption.
14:25
I want to be the one.
14:26
The two people
14:27
who becomes
14:28
Team USA tomorrow
14:29
are who can actually
14:31
win this mother.
14:32
Cheese is a passionate food.
14:34
Cheese does that to you,
14:35
doesn't it?
14:36
This is one of the most
14:37
amazing,
14:38
important moments
14:39
in their life.
14:39
How does anyone
14:40
respond to that pressure?
14:45
I want to be the one.
14:47
I want to be the one.
14:48
I want to be the one.
14:49
I want to be the one.
14:50
I want to be the one.
14:51
I want to be the one.
14:52
I want to be the one.
14:52
I want to be the one.
14:53
I want to be the one.
14:54
I want to be the one.
14:54
I want to be the one.
14:55
I want to be the one.
14:55
I want to be the one.
14:56
I want to be the one.
14:57
I want to be the one.
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I want to be the one.
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I want to be the one.
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I want to be the one.
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I want to be the one.
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I want to be the one.
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I want to be the one.
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I want to be the one.
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I want to be the one.
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I want to be the one.
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