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Director Sara Joe Wolansky talks to Fest Track about connection, approach and capturing energy in regards to the World Premiere of their documentary: "The Big Cheese" playing the American Stories section of DOC NYC 2025 in New York, New York.
Transcript
00:00because it's about creating a language of understanding
00:29because, you know, obviously Adam does it
00:32and he has such a humor with the way he does it,
00:35but there's always an underlying thing with everybody,
00:38with Courtney, with Lilith,
00:39there's always sort of an underlying thing.
00:41I mean, Lilith talking about walking towards Mondial
00:44like Reservoir Dogs is just a beautiful thing,
00:48but you know how much it means to her.
00:49Can you talk about finding the humor
00:51within sort of this high-stakes drama world?
00:55Tim, I love you. I've got to go.
00:57All good. Thank you very much, Adam.
00:59Have a good one.
01:00Yep. So about finding humor,
01:02I mean, that was something that was very, very important to me
01:05when I was first coming up with this story
01:07because, or first like searching for this topic rather,
01:11because I feel like humor is like actually
01:14a really, really great way to get into
01:17some of these deeper emotional issues.
01:19Like if you can laugh with someone,
01:21you feel like you've really connected with them.
01:24So I feel like for this world,
01:26like, you know, you have this sort of competition
01:30with this man in a cow costume on stage and it's cheese.
01:34And I feel like cheese is inherently funny
01:36for reasons that are hard to even really articulate.
01:39I mean, I think for, you know, better or for worse.
01:42And so that was always something, you know,
01:45I was always kind of looking for those moments
01:47that were happening.
01:48And, you know, I, when I'm filming,
01:50I definitely am the kind of filmmaker
01:52who I'm really like, as my DP put it
01:55so delicately last night,
01:57I'm always waiting around for something to happen,
02:00sometimes to the point of awkwardness
02:02where we're just sort of like sitting there
02:05and nothing's happening.
02:06And, you know, I think for,
02:08to all the people in front of the cameras, credit,
02:11you know, I think that's a dynamic
02:12that can take a little bit to get used to.
02:15But then over time, you know,
02:17they get more used to, oh, the camera's just here.
02:19You know, Sarah Jo's just hanging out.
02:21She doesn't need us to perform.
02:23You know, we can just be.
02:25And so I feel like kind of building up that comfort
02:28and also kind of building up,
02:30or rather having that patience
02:32is actually a lot of what allows
02:34for those moments to come out.
02:35And I also test screen things a lot.
02:39I'm really into test screening.
02:41And so just sort of being conscious of like,
02:44what are the moments people are laughing?
02:45When are they not laughing?
02:47And why, you know,
02:48and that can change from cut to cut,
02:50even if the scene is exactly the same,
02:53the context of what surrounds it
02:54sometimes can make it, you know,
02:56more or less funny.
02:59Introduce the one, the only, Mr. Moon!
03:03If you would have told me that I'd be in the cheese business,
03:06I'd have told you you're out of mind.
03:08I worked for a bank.
03:10I have a PhD in German literature.
03:12Cheese gave me a direction.
03:13It gave me a passion.
03:15But people think the cheesemonger
03:16is another person behind a deli counter.
03:18Oh, so you sell cheese.
03:20That's funny.
03:21Like, what's funny about it?
03:22Knowing is the instinct now
03:23from your years of experience,
03:25knowing what you're looking for.
03:27Like the shot of when Sam's upstairs,
03:29you don't see him,
03:30but you hear Adam talking about,
03:33you know, he's doing, you know,
03:34and then you see him come downstairs.
03:36There's these little things
03:37where it's almost,
03:38some stuff happens off screen,
03:40and yet the impact is something you feel on screen.
03:42I thought that was great.
03:43Could you talk about that,
03:44looking at that,
03:45both the instinct of shooting,
03:46but then the sort of repercussions of editing
03:49and knowing how that works
03:50and how this was needed to work,
03:52especially the coda.
03:53The way you end it
03:54is specifically done in that way.
03:57Yeah, so I would say that actually,
03:59I mean, beyond test screening,
04:00when I'm in the moment,
04:01I mean, I'm pretty,
04:03I try to just be pretty attuned to myself
04:05as a person and not as a filmmaker.
04:08And the moments on, you know,
04:10on set or whatever we're calling
04:12being in real life with someone,
04:14the moments on set
04:16where I'm the most interested,
04:17I'm like, well, I'm a person.
04:19This feels like a moment
04:20where another person
04:22might be the most interested.
04:23And, you know,
04:23even when I'm thinking about things
04:26that I want to shoot,
04:27some of me is thinking about,
04:28well, what would I actually want to be there?
04:30What would be fun to film?
04:31Because if it's fun for me
04:32to be there and film,
04:33likely it's fun for someone else
04:35to witness as well.
04:36So the moments with Adam
04:38and his daughter specifically,
04:39I just remember those were moments
04:41that kind of stuck out to me post-shoot
04:43as just, you know,
04:44in the moment,
04:45oh, that felt good.
04:46And it's kind of like a gut thing,
04:48you know, of,
04:49oh, I was very invested
04:50in the shoot at that moment.
04:52And so these kind of little things
04:55stand out to you.
04:57And yeah, you know,
04:59it is a rhythm thing.
05:00I mean, it's funny what you say
05:02about the moment with Sam upstairs,
05:04because some of it is also
05:06the fun of documentary.
05:07Some of it's born out of necessity.
05:09As we were talking about earlier,
05:10you know, there's the challenge
05:11of trying to win a competition
05:13while also being in this film,
05:15which I'm sure, you know,
05:17is a little distracting.
05:19And I think that morning,
05:20Sam was like,
05:21I need to focus.
05:22And so he was sort of upstairs,
05:24I think, trying.
05:26So we made She's Mine
05:27a sport.
05:28And when they cut
05:29a perfect quarter pound,
05:30the audience goes crazy.
05:33It's fire!
05:34Yeah!
05:34This year,
05:36Team USA will go to compete
05:37in the Olympics of cheese,
05:39Mondial du Fromage in France.
05:42If you win,
05:43you are the world's best cheese monger.
05:45If you've gotten to this contest
05:48and can't taste the difference
05:49between a sheep-smoked cheese
05:50and a goat-smoked cheese,
05:51my friend,
05:52you're never going to get there in time.
05:53I will say that I had a lot,
05:55a lot of conversations with Adam
05:58before we started filming anything,
06:00kind of talking about,
06:01you know,
06:01both the relationship
06:03but also his personal story.
06:05And I will say one thing
06:06that made me feel
06:07very confident about it
06:08is Adam is very much
06:10an open book.
06:11Like, he, you know,
06:12this story of what he's gone through,
06:14like, this isn't just something
06:16that he was revealing
06:17for the camera the first time.
06:19Like, he goes on stage
06:20at CMI
06:21and will talk about it
06:23to, like, a crowd
06:24of hundreds of people
06:25at Brooklyn Steel as well.
06:26So I knew
06:27I was working with someone
06:29who wasn't going to be afraid
06:31to share their story,
06:33who kind of actually has
06:34a lot of experience
06:36sharing it very publicly already.
06:39But, yeah, I mean, you know,
06:41in navigating that relationship,
06:43you know,
06:43I always had total creative control
06:46over the project.
06:47And I knew that Adam
06:49was someone who also,
06:51quite honestly,
06:52had a good sense
06:53for story himself.
06:55And there were certain moments
06:57in the film that,
06:58you know,
06:59I, you know,
07:00I won't say what they were.
07:01I'll let people speculate.
07:02But there were a handful of moments
07:04where at first
07:04he was like,
07:05ah, like,
07:06don't put that in,
07:06you know.
07:07And then I put them in
07:08and he was like,
07:09ah, I can see how it's,
07:11like, a good moment.
07:14So, you know,
07:15I think he kind of,
07:17so I, you know,
07:18while he had those
07:19two different roles,
07:20I think I was also,
07:21I knew right away
07:21that I was dealing
07:22with someone who knew
07:23the power of a good story
07:25and that the power
07:26of an honest story
07:28was going to be,
07:30that an honest story
07:31was going to be
07:32much more impactful
07:32than just a puff piece
07:34or, you know,
07:36a story that made him
07:37look good at every turn.
07:39So did you know
07:40just within the New York scene
07:42about CMI,
07:44about these things
07:45that were going on?
07:46Is it because,
07:46because the thing is,
07:47I've operated in the festivals
07:49and I really,
07:50I never came across that.
07:51I came across him overseas,
07:53but how did that
07:54sort of come about?
07:56Because it's,
07:56it's very unusual,
07:57like his background,
07:58of course,
07:59you know,
07:59with his grandfather
08:00and his father,
08:02but can you talk about CMI
08:03because that with Mondial
08:05and everything,
08:05just the artistry,
08:07I mean,
08:07I think people would look
08:08at that as like,
08:09well,
08:09that's like an Olympic thing.
08:10It is.
08:11But can you talk
08:12about discovering it
08:13and how did you discover it?
08:15Yeah.
08:16So I hadn't known
08:17about CMI
08:18prior to this project.
08:19I mean,
08:19I kind of learned about it
08:20at the same time
08:21that I was meeting Adam.
08:23Again,
08:24it was just sort of
08:25from researching,
08:26you know,
08:26trying to research
08:27what kind of events
08:29were happening
08:30in the cheese world
08:32and kind of
08:32what were the big cheese things.
08:35And quite honestly,
08:35I was looking for something
08:37that felt like
08:38it had some stakes
08:39because,
08:41you know,
08:42I wanted to make a film
08:43about cheese,
08:44but I didn't want it
08:45to be just,
08:45you know,
08:46talking heads,
08:47waxing poetic about cheese.
08:48I wanted it to feel like,
08:50you know,
08:50something very real
08:52was going to unfold
08:53under our eyes.
08:54So I kind of found about,
08:55I found out about CMI
08:57just through my general research
08:58on the project
09:00and about the cheese community.
09:01There is this rivalry
09:03with U.S. and Europe.
09:04They don't think
09:05that we have the skills
09:07or the talents
09:07or even look at cheese
09:09the same way that they do.
09:10In other parts of the world,
09:11a cheesemonger
09:12is a career.
09:13But in the United States,
09:15we don't get the respect.
09:16Do you have an opinion
09:18on American cheesemongers?
09:20I don't know.
09:22Sociology.
09:23I mean,
09:23it's all about
09:24how we interact.
09:25I mean,
09:25your background,
09:26I believe it was Harvard.
09:27Is that correct?
09:28Yeah.
09:29Yeah.
09:29I mean,
09:30you know,
09:30those things,
09:31psychological,
09:32how you ask questions,
09:33how you draw people out,
09:35how you show people
09:36in different situations
09:37in different environments,
09:38like having Courtney
09:39in Sweden,
09:40the way that works
09:41is very specific
09:42in seeing her open up
09:44in certain ways.
09:45you know,
09:46and obviously
09:47what Sam with his mom
09:49and sort of that thing
09:50brings it.
09:51There's so many different things
09:52you do differently
09:53that a lot of other filmmakers
09:55might not do
09:55because they don't have
09:57sort of that
09:57academia behind them.
10:00Could you sort of
10:00talk about that
10:01and finding sort of
10:03that sort of
10:03thematic behind the scenes?
10:05I mean,
10:06I would say
10:07even beyond
10:08my academic background,
10:09I actually,
10:10when I was in college
10:12and for a few years beyond,
10:13I actually used to work
10:14as like a volunteer
10:15crisis counselor.
10:17And so I learned
10:18a lot about,
10:19I learned about a lot
10:21about how to listen
10:22through that capacity
10:23because,
10:25and I'd say the key thing
10:27and the key thing
10:28which I sort of alluded
10:29to before
10:30in,
10:31you know,
10:32letting,
10:33kind of waiting around
10:33for moments
10:34is I feel like
10:36when I'm doing an interview,
10:37it's not quite,
10:38I feel like a lot of people
10:39want to make it
10:40as conversation as possible
10:42and I still do that
10:43but I would say
10:43it's still not quite
10:44a normal conversation,
10:46right?
10:47Like normally
10:47there's not a camera
10:49totally pointed
10:50at one person
10:51and I think one thing
10:53that's really important
10:54for me
10:55and my process
10:56in interviewing
10:57is I leave
10:58a lot of silences
10:59because I find
11:02that sometimes,
11:03you know,
11:03the questions asked,
11:05the person feels pressure
11:06to just say something
11:07immediately.
11:08It's sort of
11:09often the first thought
11:10that comes to their head.
11:11It's not always
11:12the best thought
11:13that comes to their head
11:14so I feel like
11:15often when I'm
11:16interviewing people
11:17I'll leave,
11:19I'll kind of wait
11:19until it almost
11:21gets a little bit
11:21awkward sometimes
11:22for them to finish
11:24answering their question
11:25because I find
11:26that sometimes people
11:27speak
11:28and then
11:28there's a moment
11:29of silence
11:30and then they're like,
11:31hmm,
11:31I actually had
11:32this other thing
11:32I was interested
11:34in saying
11:34in those few seconds
11:36so I feel like
11:37having that patience
11:39of, you know,
11:40being willing to feel
11:42a little bit awkward
11:42honestly about
11:44in a normal conversation
11:45the second someone finishes
11:46you want to say something
11:47and kind of
11:48letting it be
11:50a little bit awkward
11:51I feel like
11:51is something
11:53that I,
11:55you know,
11:55both from my experience
11:57through that capacity
11:58as a crisis counselor
11:59where that was
12:00a big part too
12:01of not needing
12:02to immediately chime in
12:03with a follow-up
12:04but sort of letting
12:05people process
12:06their thoughts aloud
12:07is something that I also
12:09bring to my filmmaking.
12:10Winning would mean
12:11oh crap,
12:12the Americans,
12:12they know what they're doing.
12:14That's so good.
12:15This is a big year.
12:16This has definitely
12:17pushed them farther
12:18than they've ever been pushed
12:20in their career.
12:21And I'm just
12:22really nervous.
12:23I think it's a stress
12:24right now.
12:24But also smaller rigs help.
12:26I remember when we were
12:27doing this back
12:27in the late 80s,
12:29early 90s,
12:30you know,
12:30it's harder
12:31with those huge cameras
12:32to do it.
12:33Totally.
12:33But now you can go through
12:34I think that sort of
12:35allows sort of
12:36the deconstruction
12:37if you will
12:38of that command.
12:39Do you find that?
12:40Because people are less...
12:42Oh yeah.
12:43I mean,
12:43I feel like
12:44it depends on the person.
12:46I feel like
12:46there's certain people
12:47who respond very well
12:49to there's a big setup
12:51and there's all these
12:51lights in their face.
12:52I'd say the majority
12:53of people
12:54who aren't necessarily
12:55media trained
12:56or whatnot,
12:57you know,
12:58it can be very intimidating
12:59and I don't blame them.
13:00And so I'd say
13:02another thing
13:02is that when I plan
13:03my interviews,
13:05you know,
13:05the first 15 minutes
13:07are almost always
13:08just complete garbage.
13:10Like I'm literally
13:11just trying to get them
13:12to feel comfortable
13:13and I'm just
13:14in my head,
13:15I'm like,
13:15this goes straight
13:16in the trash can,
13:17you know.
13:18But,
13:19and so that's kind of
13:20part of it too,
13:21just sort of
13:22trying to put myself
13:23in their shoes.
13:24It's this very sort
13:25of intimidating setup.
13:27I'm like,
13:27let me shine
13:27a bunch of lights
13:28at you
13:29and ask you
13:29about these
13:30incredibly personable
13:32and vulnerable things
13:33when I'm not
13:34necessarily sharing
13:35that myself,
13:36you know.
13:37And so,
13:38yeah,
13:38that's definitely
13:39something I think
13:40about as well.
13:41Like,
13:41can we keep the crew
13:43to just the size
13:44it needs to be?
13:45Because the bigger
13:46the crew gets,
13:46maybe,
13:47you know,
13:47there's some
13:49improvement in appearance
13:51there,
13:51we're able to move
13:52a little bit quicker
13:53maybe,
13:53but it can sometimes
13:54come at the cost
13:55of losing a little bit
13:56of that intimacy.
13:58So,
13:58but,
13:58you know,
13:58it depends on the situation.
14:00There are obviously
14:00sometimes situations
14:01where you do need
14:02a bigger crew
14:03and the situation
14:04does call for that.
14:05But I think
14:06for these super
14:07intimate things,
14:09I feel like
14:10there's an inverse
14:10relationship between
14:11the amount of crew
14:13you have
14:13and the amount
14:14of garbage time
14:15at the beginning
14:16you have to have
14:17to,
14:17you know,
14:18get people to feel
14:19comfortable on camera.
14:21And a second to finish.
14:22Hurry up, please.
14:23I do it as a redemption.
14:25I want to be the one.
14:26The two people
14:27who becomes
14:28Team USA tomorrow
14:29are who can actually
14:31win this mother.
14:32Cheese is a passionate food.
14:34Cheese does that to you,
14:35doesn't it?
14:36This is one of the most
14:37amazing,
14:38important moments
14:39in their life.
14:39How does anyone
14:40respond to that pressure?
14:45I want to be the one.
14:47I want to be the one.
14:48I want to be the one.
14:49I want to be the one.
14:50I want to be the one.
14:51I want to be the one.
14:52I want to be the one.
14:52I want to be the one.
14:53I want to be the one.
14:54I want to be the one.
14:54I want to be the one.
14:55I want to be the one.
14:55I want to be the one.
14:56I want to be the one.
14:57I want to be the one.
14:58I want to be the one.
14:59I want to be the one.
15:00I want to be the one.
15:01I want to be the one.
15:02I want to be the one.
15:03I want to be the one.
15:04I want to be the one.
15:05I want to be the one.
15:06I want to be the one.
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