Meta will finally limit personalized ads for EU users

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00:00Meta will finally limit personalized ads for EU users.

00:05Meta is preparing to do something that many European users have been begging for since approximately forever.

00:10Let people on Facebook and Instagram dial back the personalized ads.

00:15Not remove them entirely, calm down, this isn't a utopia, but limit them.

00:19The feature will start rolling out in January 2026,

00:22giving EU users a shiny new button that effectively says,

00:25sure, take some data, but stop acting like you know my shoe size and breakup history.

00:31The European Commission announced the update and wasted no time framing it as a milestone.

00:36According to EU officials, this marks the first time Meta has offered this type of meaningful ad control choice on its platforms.

00:43The options will be simple.

00:46Share everything and get hyper-targeted ads,

00:48or share much less and get ads that are more generic, slightly less psychic, and possibly more chaotic.

00:54Good luck, advertisers.

00:57This move didn't come from sudden corporate generosity or a change of heart deep within Meta HQ.

01:02It came after a 200 million euro, roughly $266 million,

01:06fine earlier this year for violating the block's Digital Markets Act.

01:10That law says platforms must give users real choice before hoovering up their data for ad targeting,

01:16not just force people to choose between pay real money to avoid ads and be monetized like a walking data pinata.

01:23Meta tried that approach anyway.

01:25The EU was not impressed.

01:27Since then, the Commission and Meta have been in what officials described as a close dialogue,

01:32which sounds like diplomatic speak for several long, stern meetings.

01:36After the rollout next year, regulators will monitor how many users adopt the new ad settings

01:41and whether the change actually improves privacy or simply adds another layer of confusing toggles no one ever touches.

01:48In the bigger picture, this feels like a preview of a new era

01:52where tech giants aren't just offering features users want, they're being forced to.

01:57And in the EU, at least, Meta is learning that when regulators say give people a choice,

02:02they don't mean two bad ones.

02:03What are our use of this.

02:04What are those features you can accomplish?

02:04Have one of those features worth noticing,

02:04об

02:07Dear position.

02:08Bye-bye.

02:10Bye-bye.

02:11Bye-bye.

02:13Bye-bye.

02:14Bye-bye.

02:16Bye-bye.

02:17Bye-bye.

02:18Bye-bye.

02:19Bye-bye.

02:24Bye-bye.

02:29Bye-bye.

02:30Bye-bye.

02:32Bye-bye.

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