EU fines X (Twitter) €120 million, Musk cuts off EU’s ad account

Watch EU fines X (Twitter) €120 million, Musk cuts off EU’s ad account - Rizzle on Dailymotion

Transcript

00:00European Union's fines X 120 million euros. Musk cuts off EU ad account.

00:06On Friday, the European Union decided it was time to stop playing warning shots

00:10and instead aim directly at X with a 120 million euro fine

00:14for allegedly violating the Digital Services Act.

00:17This marks the first time the EU has actually pulled the monetary trigger under the law,

00:22and if there's one thing we've learned from the past few years,

00:25it's that Elon Musk was never going to respond with quiet corporate diplomacy.

00:30Instead, Musk logged onto his own platform and offered a one-word rebuttal.

00:35B.S. Concise. Elegant. Shakespearean.

00:39But the drama didn't end there.

00:41Just 24 hours later, Nikita Beer, X's head of product,

00:45claimed the European Commission had pulled a sneaky move to amplify its announcement post.

00:50According to Beer, the Commission dusted off an ad account it hadn't used since 2021

00:55and used a special format meant only for promotional material.

00:59Essentially a digital megaphone to blast out news of the fine.

01:03He also accused the EU of disguising the post as a video link to boost engagement,

01:07even though it actually contained a legitimate video.

01:10Semantics, perhaps, but enough to spark outrage within XHQ.

01:15In response, Beer did what any reasonable executive of a social platform might do

01:19when annoyed by a regulatory body.

01:20He shut down the Commission's ad account entirely.

01:24Now, before you imagine EU officials scrambling in panic,

01:27it's worth noting that if they really haven't used the account in three years,

01:31this move lands somewhere between symbolic protest

01:33and unplugging a karaoke machine no one touches.

01:36Still, X isn't off the hook.

01:38It can appeal, but for now, the fine stands.

01:41And in addition to writing a large check,

01:43X has 60 days to explain how it plans to clean up misleading verified checkmarks

01:48or risk more penalties.