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00:00Rebrand Underway for St. Andrews Named After Disgraced Prince
00:04After nearly three decades under the name of the disgraced Duke of York,
00:08the Duke's course in St. Andrews is undergoing a quiet but pointed transformation.
00:13Come January 5th, it will be known as the Craigtoon course,
00:16marking a clean break from a royal name now mired in controversy.
00:20The Duke's, a Heathland course three miles from St. Andrews,
00:23opened in 1995 by Andrew Mountbatten Windsor,
00:26is being rebranded Craigtoon after his ties to Jeffrey Epstein tarnished his reputation.
00:32The new logo replaces the lion and saltire with trees,
00:35signaling a shift from scandal to subtlety.
00:38The timing is deliberate.
00:40Public pressure grew after the Epstein scandal,
00:43and the palace gradually withdrew support as Andrews stepped back from public and royal duties.
00:48Ignoring a formal U.S. congressional request investigating Epstein heightened concerns.
00:53His relocation from Royal Lodge to modest Sandringham quarters marked the end of an era.
00:59Stripped of status, patronage, and now his St. Andrews namesake,
01:03his decline has been systematic.
01:06Management now passes to the St. Andrews Links Trust,
01:09which oversees seven other courses in town, including the old course.
01:13For the trust, it is more than a name change.
01:16It is expansion, reclamation, and a quiet reset.
01:19Its press release hailed a revitalized identity,
01:23notably omitting the name it leaves behind.
01:26In many ways, the Craigtoon story mirrors Andrews' own reversal,
01:30from prominence to obscurity, from privilege to consequence.
01:34Only time will tell how the rebrand takes root.
01:37But one thing is certain.
01:38The home of golf intends to preserve its legacy untainted by scandal.
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