Rebrand Underway For St Andrews Named After Disgraced Prince

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00:00Rebrand Underway for St. Andrews Named After Disgraced Prince

00:04After nearly three decades under the name of the disgraced Duke of York,

00:08the Duke's course in St. Andrews is undergoing a quiet but pointed transformation.

00:13Come January 5th, it will be known as the Craigtoon course,

00:16marking a clean break from a royal name now mired in controversy.

00:20The Duke's, a Heathland course three miles from St. Andrews,

00:23opened in 1995 by Andrew Mountbatten Windsor,

00:26is being rebranded Craigtoon after his ties to Jeffrey Epstein tarnished his reputation.

00:32The new logo replaces the lion and saltire with trees,

00:35signaling a shift from scandal to subtlety.

00:38The timing is deliberate.

00:40Public pressure grew after the Epstein scandal,

00:43and the palace gradually withdrew support as Andrews stepped back from public and royal duties.

00:48Ignoring a formal U.S. congressional request investigating Epstein heightened concerns.

00:53His relocation from Royal Lodge to modest Sandringham quarters marked the end of an era.

00:59Stripped of status, patronage, and now his St. Andrews namesake,

01:03his decline has been systematic.

01:06Management now passes to the St. Andrews Links Trust,

01:09which oversees seven other courses in town, including the old course.

01:13For the trust, it is more than a name change.

01:16It is expansion, reclamation, and a quiet reset.

01:19Its press release hailed a revitalized identity,

01:23notably omitting the name it leaves behind.

01:26In many ways, the Craigtoon story mirrors Andrews' own reversal,

01:30from prominence to obscurity, from privilege to consequence.

01:34Only time will tell how the rebrand takes root.

01:37But one thing is certain.

01:38The home of golf intends to preserve its legacy untainted by scandal.