LIV Golf CEO Reveals the League’s Biggest Disappointment

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00:00LiveGolf CEO reveals the league's biggest disappointment.

00:04It's been a year of measured progress and stubborn resistance for Scott O'Neill,

00:08the CEO of LiveGolf, who stepped into the controversial and high-octane world

00:12of professional golf politics just 12 months ago.

00:15Yet, as the headlines tout TV deals, surging attendance, and expanding sponsorships,

00:20one glaring disappointment still hangs heavily in the air,

00:24the elusive world ranking points.

00:26In a candid interview, O'Neill acknowledged LiveGolf's struggle to gain OWGR recognition,

00:32leaving players excluded from rankings that affect majors and standings.

00:36Despite a June resubmission after the 2023 rejection, approval remains pending.

00:42He noted the complexity of coordinating with the PGA Tour, European Tour, and majors,

00:47and praised Trevor Immelman's role, though mutual respect hasn't sped up approval.

00:52LiveGolf is at odds with the DP World Tour over 100,000-plus fines for players entering conflicting events,

00:59including stars Jon Rahm and Tyrell Hatton.

01:02Live covered fines until 2026, but that ends.

01:07The dispute stems from an April 2023 UK arbitration ruling,

01:11and appeals are ongoing, highlighting the regulatory grey zone.

01:14LiveGolf is expanding to 72-hole formats by 2026,

01:19building a Fox broadcast presence and restructuring player entry,

01:23with gains in attendance and sponsorships.

01:25Yet, without OWGR points, legitimacy remains elusive,

01:30and O'Neill emphasizes that recognition, not finances, defines success.