Most Movie Ads Backing Out of Super Bowl LIV | THR News - video Dailymotion

Hollywood Journal

Blame the ever-rising cost of a 30-second spot, which carries a price tag of $5.6 million this year.

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00:00The San Francisco 49ers will take on the Kansas City Chiefs

00:03in the Super Bowl this Sunday on Fox.

00:05But for the second year in a row,

00:07there will be fewer movie ads during the big game,

00:10as more and more Hollywood studios are migrating

00:12to the pre-game and post-game shows,

00:14where an ad can cost half as much.

00:16After the two teams take to the field,

00:18according to insiders, Universal is expected to air spots

00:20for its summer tentpoles Minions The Rise of Gru,

00:23out July 3rd, and Fast and Furious 9, out May 22nd.

00:27Fun fact, every Fast and Furious movie

00:29has advertised on the Super Bowl,

00:31like Hobbs and Shaw last year.

00:33On my three, one!

00:37The spot for Fast 9 will be preceded by the movie's trailer premiere

00:40on Saturday at a concert in Miami.

00:42Fast and Furious star Ludacris will perform

00:44alongside Cardi B and Ozuna,

00:46both of whom appear in the upcoming installment,

00:48as well as Wiz Khalifa and Charlie Puth.

00:51While the trailer drop was officially announced,

00:53Universal has declined to comment

00:54regarding its plans for Sunday.

00:56Disney is likewise keeping mum

00:57regarding its specific plans,

01:00but according to sources,

01:01the studio will have a presence throughout the day.

01:03The batch of Disney releases that could make an appearance

01:05sometime during Sunday include two Pixar titles,

01:08Onward, out March 6th, and Soul, out June 19th,

01:12as well as the live-action Mulan movie, out March 27th,

01:15and Marvel's Black Widow, out May 1st.

01:17We have to go back to where it all started.

01:21Now, we do know that Paramount will air spots during the pre-game,

01:24for A Quiet Place 2, out March 20th,

01:26the SpongeBob movie, Sponge on the Run, out May 22nd,

01:29and Sonic the Hedgehog, out February 14th.

01:32How are you not dead?

01:33I have no idea!

01:35Oh, give me a big, fat, three!

01:39Paramount isn't saying if it has any plans to promote

01:41Tom Cruise's Top Gun Maverick, out June 26th,

01:44at any point during the day.

01:46This year, a 30-second spot airing during the big game

01:48carries a steep price tag of $5.6 million, up from last year.

01:53For much more on this story, head to THR.com.

01:55Until next time, for The Hollywood Reporter News,

01:57I'm Tiffany Taylor.

Most Movie Ads Backing Out of Super Bowl LIV | THR News

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