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00:00HBO's The Gilded Age initially got off to a pretty rocky start,
00:04with its feature-length pilot getting panned by critics and audiences alike,
00:08and that was after almost a decade of struggle to get the show to the screen in the first place.
00:13But then something weird happened. Even with all of its faults,
00:16there was just something about the show that kept viewers coming back.
00:20I'm not concerned with facts. Not if they interfere with my beliefs.
00:24Let's take a quick look at the special magic that's helped the show to create its own cult following
00:29and the important lesson that studios should learn from its success. Here's our take.
00:34Initially announced way back in 2012 as an attempt at an American version of Downton Abbey,
00:40the Gilded Age hit a number of roadblocks on its way to our screens.
00:44After struggling in development hell for years, creator and writer Julian Fellows,
00:48who was also notably the creator of Downton Abbey, decided some changes needed to be made.
00:53Initially, the show was set to follow the story of the real-life Vanderbilt family,
00:57but Fellows eventually decided that focusing on real people was too restricting,
01:02and decided to create fictional families whose story he had complete control over instead.
01:07She thanks you for the letter that you did not show me,
01:10and for the tickets that you purchased without my knowledge.
01:14What a relief.
01:14A relief?
01:16And who is to support her?
01:18Exactly. Me.
01:19The show was first meant to be on NBC, and was even given a green light in 2018,
01:24but eventually everyone involved realized that the show might be just a bit too much for NBC's budget,
01:30and so HBO swooped in.
01:32Production was finally ready to begin in March of 2020.
01:37Everything of course shut down, and the show was set back yet again.
01:40But after the production halt ended, the Gilded Age was at last on its way.
01:45Set in New York City's Upper East Side during the Gilded Age,
01:48the period of the late 1800s in which the US saw a boom of economic growth thanks to industrialization.
01:54I don't think we should be afraid of new things, or new people.
01:58During this period, many of the country's already wealthy families got even wealthier,
02:02while new titans of industry sprung up, capturing their own riches,
02:06leading to a split between old money and new money.
02:10Charity has two functions in our world, my dear.
02:13The first is to raise funds for the less fortunate.
02:15The second is to provide a ladder for people to climb into society who do not belong there.
02:20The Gilded Age illustrates this divide through the Russells,
02:23a new money family spearheaded by matriarch Bertha,
02:26who is determined to break into New York high society,
02:29and the Van Rynes, whose matriarch Agnes is not at all happy
02:33about new players trying to break into her world.
02:36Now you need to know, we only receive the old people in this house,
02:41not the new, never the new.
02:43Importantly, the show also features other points of view, like Peggy, an African-American writer,
02:49as well as a number of people working in the Russell and Van Rynes households.
02:52This is important because while during this period the rich did get richer,
02:56and a handful of people were able to claw their way into wealth,
03:00for large swaths of society, the Gilded Age was a time of increasing struggle and poverty.
03:06The show was not an immediate success.
03:08The nearly hour-and-a-half pilot to many felt slow,
03:10and to be honest, kind of boring.
03:12And much of the rest of the first season followed suit.
03:15Some characters weren't nearly engaging enough to get as much screen time as they did,
03:19and much of the pilot was rather tedious,
03:22only occasionally punctuated by real drama or intrigue.
03:25This isn't a society squabble, since Mrs. Russell is not in society.
03:32What an interesting moment for me to arrive.
03:34As David Mack wrote for Slate,
03:36the Gilded Age was supposed to be a juicy soap opera
03:39about the fierce battle between New York's old money and its new.
03:42But to call it a soap opera would be to suggest that something, anything, happened.
03:47It was, to put it rudely, a total snooze.
03:50But be that as it may, as David and many others have noted,
03:53there was just something that kept viewers coming back week after week,
03:57with views actually increasing over the season.
04:00So how did a show that even fans thought was boring manage to build a following?
04:04While there are places the show falls flat, there are also many things that it gets right.
04:09The cast is bursting with talent, from Christine Baranski,
04:13Carrie Coon, and Cynthia Nixon leading to a whole host of other Broadway greats making appearances.
04:18Even when the storylines themselves might be lacking,
04:21these actresses always bring a spark to their scenes.
04:24The show also looks and feels extravagant, just like the period it's showcasing.
04:28The Upper East Side mansions are lavish, as are the beautifully detailed period costumes.
04:33The show manages to make you feel like you've been transported to another time,
04:37if only for an hour.
04:38And this is its real charm.
04:40Many people are looking for a few moments of mindless escape every now and then.
04:44With so much information and bad news flooding into our lives from screens every day,
04:49it can be nice to take a momentary break and be dropped in another time
04:53where things happen much slower and the drama feels lower stakes.
04:58She says the opera war is really heating up.
05:00Why does there have to be a war?
05:02Why can't the Academy create more boxes for the new people to rent?
05:05The show wants to be a bit scandalous,
05:07but because it never quite manages to actually cross the line into intrigue or shock,
05:12it just keeps comfortably pulling viewers along.
05:14Bored, but somehow still invested.
05:17It's the little things that pull us in.
05:19The grandeur of the set design.
05:20The delight in an artful barb from Baranski or Coon.
05:24The sort of calming background interest in,
05:26if maybe something big will finally happen this episode.
05:30Is everyone part of this conspiracy?
05:34I'm doing a perfectly decent job.
05:35You won't need to be ashamed of me.
05:37I'm ashamed of you now.
05:38There's also, of course, the period setting itself.
05:40While we might seek out entertainment for a momentary respite from the chaos
05:44on all of our other screens,
05:46many shows and films are themselves about modern problems.
05:50This certainly isn't an issue,
05:51but it doesn't lend itself to the escapism we sometimes seek.
05:55The time period saves us from having any of the drama relayed to us
05:59through shots of TVs on our TV,
06:01or clunky attempts at showing texts on screen,
06:04and instead we get everything through people actually interacting with each other.
06:08The show does seem to be shaking things up in its second season
06:11by actually having things happen.
06:14Apparently on-boarding some of the criticism of season one,
06:16the writers have started giving the characters more to do,
06:19and bringing more drama.
06:20Macalester is playing a complicated game.
06:24I'd like to be there when Mrs. Astor finds out.
06:26It's about to get more complicated than he knows.
06:28Alice Burton wrote in a recent Vulture review of the show,
06:31This is how you do a Gilded Age.
06:32Nonsense events put on by rich people coupled with things that actually matter.
06:36Have to show the guild on the age, if you will.
06:39From icy jabs to revenge plots to rush engagements,
06:42this season feels much more like the soap opera we were led to expect in season one.
06:46And this improvement highlights an important truth of most shows.
06:50They need some time to find their footing.
06:52Whether it's the first season of The Office,
06:54having to learn that it can't just copy the original,
06:57to Parks and Rec changing up its tone,
06:59shows that become fan favorites often don't start off perfect.
07:03Everybody say a race that you are attracted to sexually.
07:08I will go last. Go!
07:10They become beloved because the creative team takes a look at what worked,
07:14and what didn't early on, and then were willing to implement changes going forward.
07:18We also saw this with the recent Sex and the City revival,
07:21and Just Like That, which took nearly two and a half seasons
07:24to figure out how to start recapturing what people liked about the original show,
07:28and how to work in its new characters in an effective way.
07:31In addition to giving the creative teams time to figure things out,
07:35it's also important to give audiences time to get invested.
07:38Persistence is the key to everything. Patience and persistence.
07:41So often nowadays shows are thrown out if they're not immediate hits,
07:45with no time given to make changes or attempt to attract new viewers.
07:49So The Gilded Age has provided an important lesson that if studios
07:52are willing to invest in new shows and give them time to breathe and find their wings,
07:57they can create hits out of initially floundering shows.
08:00But will this season 2 turnaround be enough to keep the show going?
08:04While The Gilded Age does seem to have hit a new stride,
08:07that doesn't mean it's safe from the acts.
08:09Though HBO has been pretty tight-lipped about the show's true budget,
08:12it's clear just from looking at it that it's not cheap to produce.
08:16If you're going to do a thing, you might as well do it properly.
08:19From the costumes, to shooting on location in real New York and Rhode Island mega mansions,
08:24to the salaries for a seemingly ever-growing cast,
08:27finances will certainly be top of mind when it comes to the question of a season 3 renewal.
08:32I don't want to come a long way.
08:35I want to go all the way.
08:37But that was also a huge reason people thought the show would never make it past season 1.
08:41In an era when so many shows are getting cut due to budget concerns,
08:45how could this one possibly survive?
08:48It seems that when it comes to The Gilded Age, HBO has decided to go back to its roots,
08:52putting in the money to let the creatives tell the story they want to tell,
08:57and giving the show some breathing room to find its true, dedicated audience.
09:01But as the show nears the end of its second season,
09:04HBO still has not yet confirmed if we'll get a third season.
09:08This delay was likely in part due to the months-long strikes that halted Hollywood across the board,
09:12but now that things are back in motion, fans are still awaiting news of the show's fate.
09:17Only time will tell if improved reviews, a small but dedicated audience,
09:21and the potential to continue hooking new fans will be enough to grant it another go.
09:25Though, and just like that, getting its own season 3 renewal does give us a bit of hope.
09:29This beautiful, boring, somehow entrancing show is an interesting anomaly in the troubled seas of
09:35modern TV, and so we can only hope that HBO and the other streamers take the right
09:40lessons from its surprise success.
09:43That's the take. Click here to watch a video we think you'll love,
09:46or here to check out a whole playlist of awesome content.
09:49Don't forget to subscribe and turn on notifications.
09:52And make sure to subscribe to our Patreon for exclusive new videos.
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