The Feminism of Hyper Femininity - More Than a Style - video Dailymotion

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00:00Barbiecore, bimbo, cottagecore, coquette, soft girl, shabby princess, dopamine dressing.

00:07The trend cycles change too fast for most of us to keep up,

00:10but there's a common thread to a lot of the trends, and it's very girly.

00:14Today, many people are embracing a hyper-feminine aesthetic,

00:17and while the specific fashion trends may shift, the girly thread remains.

00:22I've rediscovered my hyper-feminine hot pink princess self.

00:26I love that part of me.

00:27Across modern aesthetics, pastels is specially pink.

00:30Lace, sparkles, and everything else that has been historically seen as too girly

00:35is being embraced as part of a radical reclamation of power and femininity.

00:40More than just a fad, modern hyper-femininity is a movement.

00:44It aims to be a more nuanced and intentional brand of girl power

00:47that celebrates traditionally feminine characteristics as strengths.

00:51Whether you're in glitter and stilettos or decked in coquettish silhouettes

00:55and hosting a garden tea party, here's our take on the hyper-fem aesthetic,

00:59how it's sparking feminist conversation, and how it's creating a community of women online.

01:07When imagining a heightened feminine look, you might picture pink on pink on pink,

01:12but this hue wasn't always the driving force of feminine attire.

01:16In fact, pink was a fairly gender-neutral color until around the 1950s.

01:21Pink, pink, and the world is rosy red!

01:25So how did we get here?

01:27The first wave feminists of the 19th and early 20th century

01:30saw how the way they dressed impacted their mission, and adapted accordingly.

01:35When suffragists adapted Amelia Jenks Bloomer's pant design,

01:39they found that the focus shifted to what they wore rather than what they said.

01:43As a result, the style was dropped, and the women wore white,

01:46suggesting purity and moral virtue to prove they weren't a threat to masculinity.

01:51This ebb and flow of aesthetics was also seen when women took to work during World War II.

01:56They began donning pants and traditionally male fashion

01:59for efficient workflow in their new factory jobs.

02:02But after the war came to an end and the men returned,

02:04women were pushed back into domestic roles,

02:07and a very feminine era of fashion followed.

02:09This whole kitchen was designed for efficiency and convenience.

02:13Donna Reed became a major example of idealistic femininity,

02:17fitted in tight shapewear, dresses, heels, and lipstick, while completing housework.

02:23Along with First Lady Mamie Eisenhower's pivotal pink inaugural ball gown,

02:27the precedent for how a sophisticated woman should present herself was set.

02:32By the 1960s, women began returning to the idea that what you wore could affect your activism.

02:37But this time, instead of attempting to be pristine and white-clad,

02:41they went against the day's norms to symbolize their rejection

02:44of the way they were being oppressed by society.

02:47Women embraced looks like the miniskirt as one way to represent their new wave of feminism,

02:52sparked by the advent of birth control, leading into a decade of sexual revolution.

02:56The pendulum has continued to swing back and forth over the decades

03:00as new movements chose to claim or reject feminism in an attempt to achieve their goals.

03:05In the 80s, women began walking the tightrope of corporate dress,

03:08finding ways to make fashion work for them,

03:10while attempting to be taken seriously in the workplace.

03:13The 90s saw subcultures like the Riot Grrrl movement,

03:16which generally rejected traditional feminine aesthetics,

03:19gaining popularity in tandem with the rise of girl power,

03:22which was incredibly feminine.

03:24Both trends sought to empower women and young girls,

03:27but had very different ideas on how this should look,

03:30socially and satorially.

03:32It was also around this time that we began seeing a rise in girly tropes in the media

03:37that showed women who gravitate towards traditionally feminine colors and hobbies

03:41as vapid, stupid, or self-involved.

03:43Whoever said orange is the new pink was seriously disturbed.

03:49It's no secret that the 2000s and 2010s time period had a woman problem.

03:55Whether it was trivializing feminine aesthetics or interests,

03:58or just not giving women the same respect as men in sciences and the arts,

04:02this time period pushed a lot of women to disown the feminist label to stand out as likable.

04:08She wears short skirts, I wear t-shirts.

04:12The message was clear.

04:13Women weren't cool unless they were liked by men,

04:16which meant being the cool girl who liked pizza, beer, and video games,

04:20while still being conventionally attractive and thin.

04:22So, not like other girls.

04:24Okay, I'm gonna go get us another round.

04:26I'll grab it.

04:27It's no big deal.

04:28Here, you don't have to tell around me.

04:30I'm not that type of girl.

04:31With the late 2010s came a new wave of feminism,

04:35typically wrapped up in the girl boss attitude.

04:37As well-intentioned as this was,

04:39being a hashtag girl boss limited women's successes

04:42to playing with the boys and stepping over other women to get to the top.

04:45Young women today, however, have subverted that narrative

04:48by proclaiming,

04:49I am like other girls, and that's great.

04:52Through TikTok, women are connecting through shared passions and experiences

04:56and are re-examining what was once considered lowbrow art,

05:00whether it was movies, fashion, dolls, or music,

05:02because together, they're realizing that the system never really took their interests into account

05:08when deciding what was cool or acceptable.

05:10I rock a lot of polka dots.

05:12I wish it had ribbons on it or something to make it just slightly cuter,

05:16and that doesn't mean I'm not smart and tough and strong.

05:20Hyperfem TikTokers address feminist issues

05:22and engage in the discourse around whether their return to frills, pink, and pearls

05:27could be setting feminism back,

05:29as some claim it could be,

05:31standing firmly in their beliefs with the intention to educate.

05:34By embracing things that we are one shame for,

05:36we're able to live our truth without bending to the overall consensus of the patriarchy

05:39that femininity is bad and things that represent femininity are bad.

05:42Other accounts are leaning into hyperfeminine ways of relating to each other

05:46using girlsplaining to help teach one another about political happenings and current events.

05:51Welcome back to Girlsplaining Incorporated.

05:52In this video, I'm going a little bit more in detail on what exactly an economics nation is.

05:56This shift has also influenced the way women talk about themselves,

06:00tackling internalized misogyny and feminist issues together,

06:03discussing favorite books or reading poems,

06:06all while putting on their sparkly pink makeup.

06:09Creators like Madeline Ford are taking back the narrative

06:11that women shouldn't like other women

06:13and instead encourage others to share what they love about other women

06:17and to embrace their femininity.

06:19In all honesty, I never have and never will be offended

06:21for someone comparing me to a woman.

06:23Even then, I'm like,

06:24thank you, I'm honored, she's f***ing beautiful.

06:30While feminine aesthetics of the past

06:32centered on thin white women,

06:33the hyper-femme looks of today are about choice and inclusivity,

06:38with women of color, queer people, plus-size women, and more

06:41finding joy and comfort in the look.

06:43The look has many sub-genres and cultures.

06:46When creator April J wasn't seeing people like her

06:49in the cottage and princess core communities,

06:51she created a video naming a new aesthetic,

06:54shabby princess.

06:55It's always from very expensive brands,

06:57and I always felt bad because it's not attainable for everyone.

07:00Thus, shabby princess was born.

07:02She asked to see others' shabby princess looks,

07:04and people of all backgrounds and sizes

07:06began using her aesthetics.

07:08While some videos were met with hate,

07:10the new community stood up for each other,

07:12and most comment sections were filled with positivity and excitement.

07:15Maybe the most radical step away from the cool girl mindset

07:19or the feminine expectations of the 1950s

07:22is that hyper-femme aesthetics are decidedly not for men's enjoyment.

07:27Masculine people aren't the ones who will really care

07:30about women's makeup skills or attention to detail in their outfits,

07:33so their efforts become only for themselves.

07:36And for other fems to notice.

07:38In hyper-femme aesthetic,

07:39the admiration of other women or fems is the highest compliment.

07:43In fact, many women who participate in these very girly

07:46or hyper-feminine trends admit to doing so specifically

07:49because they don't want the attention of men.

07:52Even though the aesthetic is a twist on traditional femininity,

07:55it's also been claimed by queer people who present femininely

07:58as a way to subvert the idea that people need to dress

08:01in a way that men find attractive to fit in.

08:04Super-feminine and girly seems like something

08:05that would be a performance for men

08:06and something that would be attractive to them.

08:08And then realizing you're not attractive to them

08:09is kind of like,

08:10oh, so this is just because I enjoy this

08:12and they're not a part of that.

08:13But of course,

08:14being fem isn't just about the aesthetics.

08:16It's an identity that celebrates the community

08:18and celebrates feminine traits

08:20while challenging heteronormative systems.

08:22As people look to break down gender norms,

08:24especially in fashion,

08:25the embracing of traditional feminine aesthetics

08:28continues to grow.

08:29It's more common to see cisgender men

08:31sporting traditionally feminine skirts,

08:33dresses, nail polish, and pearl necklaces.

08:36What was a few years ago seen as a big statement

08:38or rebellion is being normalized.

08:41As the acceptance of feminine aesthetics

08:42continues across all spectrums of society,

08:45we're finally starting to do away with the notion

08:48that girly automatically equals vapid or weak.

08:51Ultimately, being hyper-feminine

08:53is about expressing your femininity

08:54the way you want to

08:56and accepting that gender can be performed

08:58in the way you are most comfortable.

09:01When you're in your feminine energy,

09:02you dress in a way that protects your energy

09:04and truly represents your soul,

09:07represents who you are as a woman

09:09with your unique style.

09:11Whether it's the miniskirt of the 1960s

09:13or bloomers of the 1850s,

09:15policies and reform affecting women

09:17changes the way feminine aesthetic presents itself.

09:20as much as the aesthetic affects

09:21the actual feminist movements.

09:23With rollbacks to reproductive rights around the globe,

09:26it's not surprising that women are rethinking

09:28the way fashion represents their experiences.

09:31Platforms like TikTok allow these aesthetics

09:33to be established, owned, and spread by women themselves.

09:36It's not being sold by toy companies,

09:38Disney princesses, or other major corporations.

09:41This hyper-femininity,

09:42whether it's hot pink barbiecore

09:44or soft, lacy, and coquette,

09:46encompasses many facets of people

09:48who appreciate beauty

09:50and take time and attention to detail

09:52for the joy of themselves

09:53and their pro-femme community.

09:55It allows for vapid makeup tutorials

09:58or get-ready-with-me videos

09:59and gives space for pro-femme conversations

10:02in a way that's refreshingly resisting

10:04the male gaze.

10:05Importantly, hyper-femme asks us to examine

10:07what truly sparks joy

10:09and to question

10:10why we should ever be made to feel

10:12that we can't enjoy it.

10:14That's the take.

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10:17or here to check out a whole playlist of awesome content.

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The Feminism of Hyper Femininity - More Than a Style

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